Johannes Leonardo

Volkswagen teams up with KONG, a dog toy brand whose origin story features a German Shepherd, a Denver auto repair shop, and a VW Type 2 Bus, writes Addison Capper. “It was too magical not to pursue,” says Zoe Kessler, executive creative director at Johannes Leonardo, the agency behind the campaign, speaking with LBB along with Brian Decker, VP of marketing at KONG Company and Rachael Zaluzec, SVP, customer experience and brand marketing at Volkswagen of America, Inc. Read here: https://hubs.ly/Q03cVLDx0

Over 50 years ago a VW Bus part inspired the creation of a dog toy named KONG, and now Volkswagen of America, Inc and KONG Company have partnered up to create a limited edition toy for a good cause. Go to VW.com to see how to get your own VW KONG For A Cause. For every toy purchased, VW will partner with KONG & VCA Charities to donate one to a local shelter. Limited quantity, while supplies last. Read more here : https://lnkd.in/eg-ww4WJ

Before I even knew advertising was thing  Apple’s ‘Here’s to the Crazy Ones’ grabbed hold of the dreamer in me  Years later adidas' ‘Impossible is Nothing’ did the same  In a world of stunts and digital tricks  I believe in this kind of advertising more than ever That creating meaning matters  And yes, I believe it matters to the emerging generation too The only thing that has changed is now our ideas can matter in new and deeper ways If we touch a nerve, people aren't just exposed to our messages  they can get behind, participate in them  Sometimes great work gets recognized Sometimes it doesn't  Sometimes it gets called breakthrough  Sometimes is gets called innovation Whatever it is, thank you Fast Company and Jeff Beer for spotting this crew and the impact their work is having on a new generation https://lnkd.in/eRuxw5gr Like I said to the team yesterday, maybe - just maybe - it got a couple of kids out there wondering about this profession called advertising...  #ConsumerIsTheMedium #BelieveThat

17 years in and we continue to lead the charge. Thank you Fast Company for naming Johannes Leonardo on The World’s Most Innovative Companies list, again. This is the one that means the most to us. Innovation is not only the most important character trait, it’s the most impactful business tool. And over the past 12 months we’ve demonstrated it with our clients on their biggest challenges. A testament to constantly challenging convention and unwavering belief. But above all to our JLers, and client partners, who push us as much as we push them. None of this would be possible without you. Goodbye to the era of stealing attention. Welcome the era of earning participation. Read about it here: https://lnkd.in/eDbsxZbf #ConsumerIsTheMedium #BrandIdeasWorthyOfParticipation

🚨 Calling all SXSW attendees! 🚨 This Friday, March 7th at 2:30 PM CT, join our Founder, Leo Premutico, as he unveils how music has been Johannes Leonardo’s secret weapon—woven into our work like hidden tracks in a classic album. Get an exclusive behind-the-scenes look at our most unforgettable music collaborations and discover how sound can turn attention into participation. https://lnkd.in/ejZ2gy5a

This Black History Month, we celebrated Black joy through creativity, culture, and community! First, we kicked things off with a series spotlighting our Black creatives, asking, “What art, places, and people embody Black joy for you?” We also had the privilege of hosting the incredible faculty, staff, students, alumni, and prospective students of ONE School, where they connected with and were mentored by some of our incredible JLers. And, of course, we wrapped up the month with the ultimate celebration: #CookOutOn22 filled with great food, drinks, games, and even better company. Swipe through to relive the joy! #BlackHistoryMonth #BlackJoy

Freshly bottled work for Sprite 🍋🐜 Over the last couple of weeks, we’ve launched an episodic series for Sprite and Anthony Edwards. Read more about it here: https://lnkd.in/eMf5zCaM

We had the incredible honor of hosting a special Black History Month event—Celebrating Black Joy. A beautiful evening filled with insightful discussion, creative conversation, and community collaboration. Thank you to our amazing panelists who shared their experiences and expertise with our exceptional ONE School students. Grateful that we were able to come together to delve into important topics and honor black joy and culture.  If you're interested in learning more about One School, please see here: oneschoolus.com

Like summer camp but for adults. Applications are open now, don’t miss your shot! https://lnkd.in/eQ4fJFVq

Fresh takes on originals. As younger consumers started to look to brands with substance over commercial hype, adidas took the chance to reintroduce itself. Its film ‘We Gave the World an Original, You Gave us a Thousand Back’ told the story of how its Superstars shoe was taken up by the world of sports, and taken further by culture. Each chapter brought an era to life, using different cameras and techniques to stay genuine to the time periods. Adidas sourced vintage clothing from its archives to match the look and feel – ending in the present. The film earned 1.6bn views, becoming the most watched content for adidas Originals. It also contributed to the Samba winning Shoe of the Year 2023 – the brand’s first win since 2016. We Gave the World an Original, You Gave us a Thousand Back | Johannes Leonardo | adidas | 2024 🥉1 Bronze Lion 🎗️2 Shortlists Created original work in the sport industry? Awards are now open for entries. See our winners spotlight for more inspiration on what game-changing work looks like. | https://lnkd.in/gHrxTUDB