LatAm Intersect PR

We believe that by embracing new technologies and pushing limits, we can create a better future where brands and audiences are seamlessly connected. Join us on our mission to make lives easier, more fulfilling, and more connected. Let’s reach for the future, never settle, and discover the future of communications with the #INTERSECT, together.

Os novos impostos de importação te fizeram sorrir ou suspirar? Nossa área de Intelligence conduziu uma pesquisa sobre a “taxa das blusinhas”, que foi destaque na #Veja! Descubra como os brasileiros se sentiram em relação ao retorno imposto. Acesse >> https://lnkd.in/dUaTfcGU

Yesterday marked the conclusion of the Ernst & Young Winning Women Brazil mentorship program, where our Partner Director, Claudia Daré, was selected from among many talented women to participate. We extend our gratitude for the opportunity to enhance our agency’s growth and success with the valuable insights and knowledge Claudia gained during her time in this program. #WinningWomen2023

Hoy, nuestro director y cofundador, Roger Darashah participó en El Podcast de las RRPP con Sonia Yánez Blum y Marlene Mosquera González. Durante la conversación, exploraron estrategias clave para la gestión de crisis en Relaciones Públicas. ¡No se pierdan esta fascinante charla!

LatAm Intersect is a finalist for Regional Agency of the Year at the Sabre Awards 2024! Being recognized among the top 5 agencies in LatAm is a testament to our commitment to excellence, creativity, and the impact we strive to deliver for our clients across the region. This nomination, along with the other categories we’re competing in, underscores our passion for pushing the boundaries of what’s possible. A heartfelt thank you to our brilliant team, visionary clients, and valued partners for making this achievement possible. Together, we’re not just participating in the future of communications—we’re shaping it. #SabreAwards2024 Red Lorry Yellow Lorry

Last week I enjoyed a wonderful half-hour conversation with a leading voice in Latin American and Global PR, Sonia Yánez Blum. Some topics we covered: 💻 How to get the most of AI without dehumanising our workspace - enhancement, not replacement. 📲 How to thrive in the rapidly decentralising media and social media landscape without cheapening our stories - understand the power of influencers, and remember that news outlets too are looking for clicks and engagement. 💼 How to manage our new remote working reality without losing the human connection - PR has always been done on the hoof more than other industries, but now we can combine our nomadic energy with a support network of tools. And as we continued to exchange ideas, I noticed how one word kept coming up. Relations. It is, after all, what we do. But it is also the answer to so many of these problems. Because relations are neither fixed nor ever changing. They adapt from a place of certainty. We still have friends from school, but today we all gather in a big WhatsApp group or talking over the Instagram. We see our parents or kids on the weekends, but sometimes through a video call instead of in-person. If we think about what makes our personal relations special, then we can apply this same idea to our business of Public Relations. Relations with our colleagues may have become remote, but they still rely on trust, transparency, and getting together once in a while to feel that buzz of brainstorming over a coffee. Relations with journalists may have changed from emails and telephone to WhatsApp, but we still have to put ourselves in their shoes and think about how we can help them to tell the story that they themselves would want to tell. Relations with our clients may be more multiplatform than we were once used to, but we still have to maintain a two-way channel of information exchange, combining our ideas and understandings to position them where they want to be, and where people will want to see them. Relations can both ground us going forward while giving us space to evolve and adapt. Because relations is one of the most human words we have. Our relations change throughout our lives and from day to day, but very often they also stay the same at their core. This is how I believe the Relations of Public Relations should be. LatAm Intersect PR

Since 2017, Latin America and the Caribbean have bridged 74.3% of their #GenderGap, ranking third globally in gender parity, according to the #WorldEconomicForum. Leading the way, countries like Colombia, Chile, Honduras, and Brazil have significantly improved their scores, while Nicaragua, Costa Rica, and Jamaica boast the highest parity in the region. With 99.2% parity in education and 97.6% in health, the region’s advancements are reshaping the future of leadership. At LatAm Intersect, we proudly reflect this progress—significant portions of our #leadership roles are occupied by women. From guiding strategy to driving #innovation, their impact is felt in every decision we make. For us, #diversity in leadership isn’t a box to tick—it’s the essence of what propels us forward. We believe that when women lead, industries evolve, and boundaries expand.

O destaque na mídia do dia é do G1! É sempre gratificante ver o resultado do nosso trabalho deixando o cliente feliz. #latamintersectpr https://lnkd.in/d2CYEFbU

Hoy estuve en el programa Nuestro Mundo de Chapin TV Guatemala para hablar sobre cómo los emojis están rompiendo barreras de comunicación. Estoy muy agradecida por la invitación y la oportunidad de compartir los estudios de LatAm Intersect PR. Fue un gusto poder conectar con la audiencia guatemalteca. Gracias, Andrea Méndez Bogarín, por facilitar este encuentro.

LinkedIn isn’t just for job seekers! For entrepreneurs, brands, and their executives, it is an essential tool for building a valuable network, establishing thought leadership, and enhancing credibility. Check out these tips to keep your LinkedIn content ideas flowing → #ThoughtIntersect