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I've spent $1,700,000 learning lead gen since 2019. The 17 most important lessons I learned: This is the culmination of my most important learnings from investing in team, software, and systems to generate the most leads possible with cold email. This has literally cost me almost $2M and 5 years to make. You leaving a comment would mean the world to me. Let's get into it, and let me know if you have any questions.

Cold emailing from personal gmail addresses lands you in primary more? My recent learning: If you want to learn cold email at REAL scale, research affiliate marketers. - They send MILLIONS of cold emails - They have thousands of domains/inboxes - They know regulation like the back of their hand One thing I've noticed after auditing my inbox—many with emails from them: 1. So many of the ones that landed in my primary inbox are NOT from @ company . com domains - they're from @ gmail . com ones. 2. So many of the ones in my spam folder ARE from @ company . com ones. My guess: If you follow regulations properly, you can get away with sending from personal addresses. If this turns out to be the case, outbound will look A LOT different soon. I'm going to test this. Comment if you think it will work or not, and why.

Do not read this if you can't handle more meetings. Because that's what you're getting after seeing this template. In the carousel below, you'll see: 1) A bad cold email for a hard offer 2) Why exactly it's bad/would under-perform 3) My re-write to make it perfect 4) A full breakdown of why it'd perform much better The final product is guaranteed to book meetings. What I want you to notice: - The offer stays the same, but the framing/relevance gets tighter - The guarantee is introduced - The CTA gets way softer It will all make sense when you read below. Let me know if you have any questions.

I book 800-1K meetings/mo with cold email. Here are the metrics that do/don't matter: For context, I'm not alone in what I'm about to say. View the picture below to hear Vaibhav Namburi, the Founder of Smartlead's take on what I'm about to say. Metrics that don't matter: 1. Open rate – how many recipients open your email. This adds a pixel to your email that hurts deliverability, and isn't a strong predictor of positive replies anyway. 2. Click through rate – % of recipients who click a link in your email. Your email shouldn't have links in the first place, but even still – this is a weak metric. Metrics that DO matter: 1. Reply rate – % of prospects who reply to you. People only reply if they're interested or if they're super pissed off you emailed them. 2. Your reply time – how fast you get back to positive replies to send next steps. The lower, the more meetings you book. 3. Positive reply rate – % of prospects who reply interested to some degree. 4. Email-to-lead ratio – how many emails it takes you to get 1 lead. You want to get this number as close to 1 as possible. 5. Contact-to-lead ratio – how many contacts outbounded to it takes to get 1 lead. You also want this as close to 1 as possible. 6. Inbox sentiment analysis – the general feeling around replies in your inbox. Is there lots of positive interest? Are people wondering how it's relevant to them? These are what matter. I hope that helps you get clear on this. Let me know if you have any questions.

Vaibhav Namburi, the Founder of Smartlead, gave me an interesting prediction about spintax: Simply put - spintax is the easiest way to add variance to your emails without actually changing the message. This way Google and Microsoft don't see the same message being sent over and over—and send it to the prospect's spam folder. But when I talked to him, he said regular spintax won't be as effective in the future, because Google and Microsoft are catching on. So, I thought re-surfacing this video from last year makes sense. It covers the "regular" spintax Vaibhav said won't be as effective in the future - but it's still important to understand how it works. Watch if you: - Send more than 5K cold emails/mo (or want to) - Want to land in primary more than before - Don't want to burn domains every 30 days You'll learn: - What it is (more in-depth) - Our advanced strategy for using it - Most common spintax mistakes people make All in less than 5 minutes. Feel free to put any questions in the comments. PS: Share this with one outbound Marketer!

Bad actors are ruining cold email. Here's what I've seen play out over the past few months: 1. Google and Microsoft make deliverability harder 2. SMTP providers start popping up to combat this 3. People ram insane volume of low-quality emails through the providers 4. The providers get flagged and performance suffers 5. People using the SMTP providers properly lose out I know because I've tested them myself. So, let me make this extremely clear. Every cold email you send should: - Offer something the person would find valuable - Be relevant to the person you're sending to - Be skimmable (formatted properly) - Have a clear CTA (that isn't pushy) - Be short (<50 words, ideally) - Not have ANY spam words Cold email is only getting harder, and if we don't all get on the same page, the entire space will suffer. LMK if you have any questions.

YC tells Founders to use this email when trying to land investor meetings. It's simple - but here's what many miss: 1. It's short. I think it could be even shorter, really – but the point is, it doesn't take up the recipient's time. 2. It gives the reader a reason to care in the first 2-3 seconds of scanning. Look at the red highlight in the picture - quantified metrics like that always win. 3. It's relevant for the sender. Notice how the sender points out exactly why it's important to the reader? 4. The sender addresses objections and lowers risk by saying "...even if you aren't in the market for this right now". It tells the investor they aren't going to be hard-pitched or sold to. 5. Clear ask. I don't love asking for a call in the first email, but certain emails call for it. The Founder clearly states what he wants and makes a clear ask to go along with it. I made the email into a template below. I hope you find it valuable. Let me know if you have any questions.

This cold email will never stop working. (free script template included) The best cold emails are made up of 5 parts: 1) Human touch 2) Offer of end result 3) Risk reversal/minimizer 4) Social proof/testimonials 5) Soft or value-based CTA 1) Human Touch You can: → Write something that SOUNDS human → Use personalization tools to help → Actually research each prospect 2) Offer of End Result People buy solutions. Not products. Offer a QUANTIFIED result to the prospect. Ex: a) "We send cold emails for you”, b) “ We get you15 meeting-ready leads in 60 days”. Variation b) wins every day. 3) Risk-Reversal There’s 2 ways to do this: → Work completely on performance → Promise an end-result, and work for free until you get there See the example below where I did one of them. 4) Social Proof/Testimonials These are the key that unlock positive replies. Your social proof must be: → Quantified(and noteworthy) → From someone relevant/in a similar industry 5) Value-based CTA Do NOT ask for a call Do something much softer: → Can I send more info? → Can I show you how? → Would you be interested in speaking? Bringing it all together, this script would say: "Hi Nick, I’m sure your inbox is busier than a bee in a flower shop, so I’ll make this quick: Would you be interested in speaking if I could put 12 high-quality meetings on your calendar this month, like we did for ABC Marketing? Regards, Nick PS - you don’t pay a dime until we get you the leads!" Notice that all elements of the email are present. Feel free to take this for yourself, all I ask is you repost for your network!

How to pull lead lists of your EXACT ICP for under $100 (this used to cost $12,000+): This makes pulling targeted lead lists WAY easier. Basically, outbound marketers struggle to pull lead lists of their exact ICP. They get fairly loose lists that are half good, half bad. This means you email prospects who aren't actually a good fit—giving you less replies and less qualified calls. In the video below, I show you the step-by-process you can use to: - Find and pull a list of domains perfect-fit prospects - Pull decision-makers' emails from that list - Write a relevant cold email to them ...all in just under 5 minutes. Watch below, and leave any questions in the comments!

I can't post a cold email template without a certain crowd saying things like: "This is spam" "I NEVER respond to these" "Outreach like this is useless" My reaction: 1. Everyone just assumes they're the ICP. If you aren't the target of the cold email, who deals with the pain points we're promising to solve, you can't speak on if the cold email works or not. 2. People don't get good cold emails anymore. I'd bet people get 50-75 cold emails per week. <1% of them are good. So, they auto-assume ALL outbound is bad outbound. It's not fair, and they're missing out. 3. The numbers don't lie. We send 1,500,000+ cold emails that book 800-1,000+ meetings per month. If the tactics I shared didn't work, you wouldn't be reading this post—because I'd have NO JOB. Whether you want to trust someone who sends cold emails for a living, or someone who comments online about them is your call. I'm just giving you the facts.