ColdIQ

With 100s of tools out there, building a tech stack from scratch can feel a bit overwhelming (and expensive). If I were an agency or small sales team just starting out, here's where I'd put my money: Database Apollo.io - $99 Linkedin Sales Navigator Premium - $99 Data Scraping Instant Data Scraper - Free! PhantomBuster - $49 Data Enrichment Clay - $350 Clay works best when integrated with APIs; otherwise, it can get expensive quickly. Some of my favorite integrations to use are: LeadMagic, Ocean.io, Prospeo and of course ChatGPT. Sales Engagement Smartlead - $94 or Instantly.ai $80 Multi-Channel La Growth Machine - $100 or lemlist - $100 ____ This covers all the bases. And for under $800 a month, you have an absolute juggernaut. What would you change?

AI isn’t replacing SDRs, marketing teams are. At least SDRs that aren’t using tech to plug into their org’s whole GTM motion. Getting 554 email leads in the next 6 months is totally doable. IF you take advantage of these 5 performance boosters. For context, there were 13 campaigns behind this screenshot. And here are some important notes on the strategy: 1️⃣: 2 step sequences, with 3-4 step subsequences. 2️⃣: 3-4 sentences max each. 3️⃣: Every email had at least 1 sentence that was personalised through Clay formulas or AI. 4️⃣: CTAs offered 1 of 3 things: content, event invites, or meetings. 5️⃣: Sender had an online presence in their B2B niche. So yes, there is a variation in buying intent across the 554 leads. But most importantly, every lead was heavily qualified, either through: Generic filters like company size, location, niche within sector, headcount, and job title. OR The above + content/marketing engagement. So here is the cheat sheet. 👉 Build an online presence (e.g. with LinkedIn or YouTube). 👉 Target qualified leads (ideally marketing-qualified leads). 👉Automate personalisation based on your qualification data (e.g. using Clay). 👉Use content-driven CTAs (e.g. Would you want to see…?) 👉Convert with quick-response subsequences (e.g. send the content and pitch the relevant offer in <30 min). With Nr. 2, we saw ~10x positive reply rates when ICP-qualified leads had previously engaged with content (upwards of 10% PRRs). So partially “inbound-led outbound”, but all these campaigns fall under the umbrella of “marketing-led outbound”. And I’m stealing these terms from Adam Robinson. So shout out to him, Bethany Stachenfeld, and Patrick Spychalski for inspiring this take with their RB2B x Clay x Sendspark webinar yesterday. Do you think marketing and sales may as well converge into 1 GTM/Growth team at this point? 👇 PS: And excuse the bounce rate, single-tenant Outlook setups got messy 😅. Also we shut off open tracking for most of these campaigns.

Our weekly newsletter at 8 pm CET will land in the best inboxes. See what's new in this week's edition. 👇🏻 - Attention as the best sales assistant, who will write follow-ups for you, complete the CRM and summarize the calls - why you should follow Matt's profile to also close 283 deals in 10 months from LinkedIn - Alexis- sharing 17 intent sales triggers to reach out to companies at the right time - Prospeo as our to-go tool for email address enrichment and validation - Dan's amazing Clay table with waterfall personalization which Michel brags about 😅 (and what great people he has in ColdIQ) PS If you'd like to join - the link is in the comments!

This workflow booked 10+ meetings for every 1000 non-responding CRM or newsletter leads included. Doing it like this, is advantageous because you: 1️⃣ Target warmer leads thanks to your marketing efforts. Extra points if you personalize your outreach. 2️⃣ Get the most out of multichannel bandwidth, since you're prioritizing the most promising leads. 3️⃣ Maximize deliverability since newsletter email open rates can be much lower versus sending on Instantly.ai or lemlist. 4️⃣ Clean and update CRM data in the process. This is how the workflow is split up: Cleaning contact info 🛁 - Formulate basic merge fields (e.g. Company and first names). - Validate emails with LeadMagic. - Use LinkedIn to find updated work emails for invalids with Prospeo, LeadMagic, Datagma, Icypeas, Findymail, and Hunter.io. Scoring leads 💯 - Qualify based on basic prospect info (job title + company size). - Find additional relevant data points (hiring, ads, or funding data). - “Score row in Clay" based on data + validation formula outputs. Personalizing messaging 👫 Personalize first line based on their last engagement date. (Optional) Further personalize relevancy in first line using AI. (Optional) Personalize the value prop based on significant lead score triggers. Campaign routing 🛣 - Route into Phone+LI+Email, Email+LI, and Email only sequences based on scores, enriching for phones with FullEnrich. - Lookup invalid emails in CRM (where we have a new email) for previous deals at the company. - Enrol those leads into new in role "previous champion" campaign. ----------------------------------------------------------- Here’s the general messaging framework I use here: {{first_name}}- Since you were having a look at (the problem you solve) {{Time since last engagement}}, I was wondering how it's been going with (the wider initiative) recently. {{Value Proposition}} Opposed to checking out the latest? No expectations. (Shoutout to Gong for inspiration on the CTA!) Hope this is useful. Like + comment on this post and I can send over the Clay table, full-res schematic, and Notion page containing the formula personalization prompts we used for this 🚀 .

We’re launching a Private Community and Coaching Program … in which we’ll teach you *exactly* how we run outbound campaigns at ColdIQ. That is,  → the workflows/processes that generate 100+ monthly leads for some of our clients. But also, → how we leverage AI and tools like - Clay: go.coldiq.com/clay - RB2B: go.coldiq.com/rb2b - Lemlist: go.coldiq.com/lemlist - Instantly: go.coldiq.com/instantly + Apify, Ocean.io, Apollo.io, LeadMagic, FullEnrich, Prospeo, HeyReach & more. → how we prompt LLMs like OpenAI GPT-4o & Anthropic Claude 3 Opus to power our account research & personalize at scale. → all our frameworks & SOPs (Prompting, Automation, Copywriting, Outbound Plays, Email Infrastructure) We debated doing this for a long time. But here’s the thing… We’re posting a lot on LinkedIn.  And we get a lot of inbound because of it. The issue is that many inbound leads are ‘unqualified’ for our ‘done-for-you’ offering. Admittedly, prospecting services aren’t cheap, especially for smaller organizations. And despite our best ‘qualification’ efforts…  we kept talking with people who couldn’t afford our services. The ‘sad’ part is that smaller teams are the ones who’d actually benefit the most from learning AI, automation & tech applied to outbound sales. So here’s our solution 👇 A cohort-based coaching program that includes: - Weekly Live sessions (where we build campaigns from scratch with you) - A private community where we answer all your questions - Step-by-step tutorial videos - All our internal resources - 1:1 Onboarding If you want more information on the program… Have a look at the video and chat with our team 👇 👉 coldiq.com/coaching P.S: The first cohort will be limited to 25 people.  Get in, fast :)

Dan and I generated 10 positive replies for one of our clients. Here's the secret sauce. 👇🏻 • Service-market fit: the client has a solid position in the market, knows their ideal partners. • Targeting: we reached out to a highly selected list of local businesses and • Casual, human messages: we explained what made us reach out. We mentioned their success with another local business in the same industry and we offered an in-person meeting. • PS section: we broke the ice by adding some funny note. Sometimes such small touches might help folks start a convo. • Follow-ups: each added some value to the previous message. Focused on 'them', while explaining how we can help. Cold email is a tough game. Sometimes you don't need intent triggers, lead magnets or a very complex Clay table to generate demand. A solid value prop is enough. Thoughts?

Knowing if a company is running ads can be a fantastic sales trigger to use. But how do you find that information? Let me show you. ⬇ Now, there's a few ways you can do this natively through Clay but they're expensive and less accurate. But through integrating Serper, we're able to find out if a company is running ads for next to nothing. Each company on the list is put through a sequence where Serper scrapes the Linkedin Ad Library and determines if they're actively running ads. The best part? It's 2 Serper credits per search. ($0.0075 in USD) Like + comment "template" and I'll send the step-by-step guide over. P.S 🤫 Follow me for more free templates like this.

If you're not using Clay yet, it's time to consider your options. Here's what you can find with just a company domain. 👇 My only input here is ColdIQ.com... In return, I'm able to find: 1️⃣ The industry, employee headcount, and a description of the company. 2️⃣ The CEO of the company & his contact details. (In this case it's the funniest CEO alive A-K-A Michel Lieben 🧠) 3️⃣ If they're actively running ads or not. And I'm by no means using Clay to it's maximum, this is just a simple template. The opportunities are actually endless, it's the ultimate sandbox for outbound. Are you using Clay in your campaigns yet? 🤔 P.S. I didn't get paid extra for point 2️⃣. 😂

18+ months of outbound lessons captured in over 15 hours of content. This has been a huge focus for ColdIQ as of recent, and will continue to be so. The goal isn’t just to run targeted, personalized, and concise outbound campaigns for other companies. It is also to: - teach other businesses on how to scale with cold outreach - give a platform to both tools and experts who are helping in this mission - and continue publishing some of the best free content in the space Recording hasn’t been easy. But just like cold email, it’s a skill to learn. Will be posting video snippets on my page in the coming weeks. What explainer video would you want to see? 👇

Rumour says there's no CFO in the company