Four non-alc formulation trends with room to run! Here's what Matthias Laudico and Charlotte Mizrahi, Co-Founders of Ley Line Labs, recently shared with Dry Atlas:
1. Form and function:
"We’re starting to see some savvy brands take a closer look at what exactly they want their products to do. An evening beverage is one thing, but some people are looking for something to help with digestion on top of a good night’s rest. Energy tonics are all the rage, but energy for work and energy for parties are two very different things, with different ingredients to address them. When building a drink, think about the moment it’ll bring."
2. Just make it good:
"There are a lot of things consumers are looking for in beverage: low sugar, no preservatives, organic certifications, and so on. Sometimes, it’s worth it to just make the best tasting thing you possibly can, using the best ingredients you can reasonably get your hands on. Some excellent products (like St. Agrestis's Phony Negroni) forgo limiting sugar to delicious effect. Focusing on indulgence can hit a sweet spot for folks just craving a good time above all else."
3. Pioneering pours:
"Some excellent products (like Tilden) focus on truly breaking away from the old alcoholic mold. While there are some excellent options for your classic cocktails, going bold has its benefits. There’s no comparison between someone’s association with what a drink should taste like, and what the new drink actually tastes like. Additionally, it’s not a deterrent for folks who either don’t want an alcoholic association or have never drank."
4. Travel in a can:
"Successful beverages are often inspired by cultures and regions presented in their flavor profiles. These associations can tap into brand and founder stories that resonate with consumers via their own connection. Or, they can intrigue individuals who want to explore something entirely new to them. Having a region or culture to tie back to gives brands a whole pool of ingredients to showcase, and flavor combinations they know work—while still leaving room for creativity."
What non-alc formulation trends are you most bullish on? I love to see the focus on indulgence.
