LIFTS

MIORA by LifeTime & The Future of Longevity, Jeff Zwiefel PerformX 2025 Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time. This episode covers: · Longevity and healthspan focus · Consumer empowerment in health · Evolution of personal trainer roles · Lifetime's "healthy way of life" concept · MIORA: Lifetime's longevity program · Challenges in implementing longevity services · Democratizing recovery across market segments · Premium pricing for value-added services · Scaling and staffing recovery services To learn more about Life Time, PerformX Live or to watch the full Podcast Episode, see the links in the comments below. #LIFTS #Escapefitness #EscapeYourLimits #health #wellness #fitness

Making Everlast Gyms Data-driven Welcome to the latest episode of LIFTS – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Daniel Summerson, Managing Director of Everlast Gyms at Frasers Group. To learn more about Everlast Gyms, PerformX Live or to watch the full Podcast Episode, see the links in the comments below. #Escapefitness #EscapeYourLimits #health #wellness #fitness #Everlast #SocialMedia #Wearables #Gym

The End of the Mid Market Gym? PerformX 2025 with Dan Summerson Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Daniel Summerson, Managing Director of Everlast Gyms at Frasers Group. This episode covers: · Dan's career progression to Everlast · Everlast's hybrid fitness model · Focus on younger demographics · Modern environment and social media impact · Innovation and open culture · Wearables and data integration · Boutique experience in big box settings · Leadership approach and organizational dynamics To learn more about Everlast Gyms, PerformX Live or to watch the full Podcast Episode, see the links in the comments below. #Escapefitness #EscapeYourLimits #health #wellness #fitness #Everlast #SocialMedia #Wearables #Gym

Sunlight, Nutrition, and Sleep: Gabby Reece's Holistic Wellness Practices Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabrielle Reece, podcast host and keynote speaker. To learn more about Gabby Reece, the Connected Health & Fitness Summit and to watch the Full Episode, see the links in the comments below. #Escapefitness #EscapeYourLimits #health #wellness #fitness #WomensHealth #nutrition #PoolTraining #sleep #HolisticWellness

Gabby Reece’s Holistic Wellness Formula: Sun, Nutrition & Sleep Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In this LIFTS episode, Matthew and Mo are joined by Gabrielle Reece, podcast host and keynote speaker. This episode covers: · Gabby Reece's career transition and challenges for women in the industry. · Evolution of women's health and fitness awareness. · Addressing needs of men vs. women in fitness. · Role of technology vs. intuition in training. · Developing self-awareness through practices like pool training and breathing. · Gabby's holistic wellness approach (mindfulness, sunlight, nutrition, sleep). · Practical tips on stress management and integrating healthy habits. To learn more about Gabby Reece, Connected Health & Fitness Summit or to watch the full Podcast Episode, see the links in the comments below. #Escapefitness #EscapeYourLimits #health #wellness #fitness #WomensHealth #nutrition #PoolTraining #sleep #HolisticWellness

FSA/HSA & Data-driven Wellness Decisions, Connected Health & Fitness Summit 2025, Part 2 Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In Part 2 of this LIFTS podcast, recorded live at the Connected Health & Fitness Summit event in Los Angeles, our hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks sit down with four industry disruptors. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. Please welcome to this podcast: · Michael Susi, Director of Global Wellness at LinkedIn. · Troy Casey, the "Certified Health Nut." · Sam OKeefe, Co-Founder & CEO at Flex. · Shane McCarthy, SVP Digital Product & Marketing at [solidcore]. In this episode, we delve into a wide range of topics, including: · ‘The six tenets’ of wellness. · Utilizing wellness to create motivation. · Wellness in the corporate space. · Getting back to nature. · What opportunities do FSA and HSA programs present to gyms? · How can consumers and gyms benefit from integrated FSA and HSA programs? · The value in data-driven decisions, customer journey mapping, and integrating in-studio experiences with marketing. · Building community. · Challenges and threats facing operators. To learn more about the Connected Health & Fitness Summit and to watch the Full Episode, see the links in the comments below. #escapefitness #escapeyourlimits #sweatworks #health #wellness #fitness #connectedheathandfitness #fittech #wellnesshacks #community #HSA #FSA #Solidcore #linkedin #flex #wellbeing #corporatewellness #futureoffitness #connectedfitness #connectedhealth #datadriven #personalization

The Next Big Trend from the L.A. Connected Health & Fitness Summit Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in Los Angeles. Thank you to our sponsor, Flex (withflex.com) of these LIFTS episodes. Flex is the holistic solution for accepting HSA/FSA. They work with their partners to navigate the regulatory and compliance landscape. In part 1 of this podcast episode, Matthew and Mo interviewed: · Eric Bormel, Director, Consumer Healthtech at Solomon Partners. · Gavin Jennings, CEO at C.H.E.K Institute. · Lauren Pufpaf, President and Co-founder at Feed Media Group + Jeff Yasuda, Founder and CEO. · Natalie Adams Barnes, VP of Product Management & Product Design at Zumba. In this episode, we dive into a wide range of topics, including: · Shifts in the fitness tech industry, from inflated expectations to enlightenment. · Challenges in the fitness industry (high failure rates, lack of personalization) · Music's impact on wellness · Consumer preferences for music in fitness · Zumba's origin and evolution · Zumba's use of AI for data analysis and personalization To learn more about the Connected Health & Fitness Summit and watch the full episode, see the links in the comments below. #Escapefitness #EscapeYourLimits #health #wellness #fitness #ConnectedHeathandFitness #Zumba #music #AI

The Demographic and How Tonal Fits into the Marketplace Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal. This LIFTS episode covers: · Tonal's State of Strength Report findings · Appeal to older adults in strength training · Tonal's business strategy and market position · Potential integration with traditional gyms · Addressing common strength training challenges · Effective strength training methods · Insights from the Tonal Training Lab To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #wellness #health #fitnessindustry #strengthtraining

The State of Strength Report, Tonal’s Top Training Trends with Troy Taylor Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal. This LIFTS episode covers: · Tonal's State of Strength Report findings · Appeal to older adults in strength training · Tonal's business strategy and market position · Potential integration with traditional gyms · Addressing common strength training challenges · Effective strength training methods · Insights from the Tonal Training Lab To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #wellness #health #fitnessindustry #strengthtraining

The Feel-Good Revolution, goGLOW, The Disruptive Wellness Franchise Model Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal, Founder & CEO of SweatWorks, are joined by Tori Johnston, President of goGLOW. This LIFTS episode covers: · The evolution of the tanning industry · Business models in the beauty service sector · Consumer demographics and market trends in beauty services · Pricing and competitiveness in luxury personal care · Work-life balance for entrepreneurs · Eco-friendly and health-conscious approaches to beauty services To watch the full episode, see the link in the comments below. #escapefitness #escapeyourlimits #sweatworks #fitnessindustry #fitnessnews #fitnesstrends #wellness #health #fitnessindustry #tanning #skincare