Linqia

Linqia

Advertising Services

San Francisco, California 7,352 followers

Linqia is the calm in the chaotic sea of influencer marketing.

About us

Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it’s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2012
Specialties
Native Content Marketing, Content Marketing, Native Advertising, Content Distribution, Influencer Marketing, Influencer Outreach, Paid Advertising, Influencers, Creator Marketing, Creators, Demand Generation, Brand Awareness, Brand Lift, Measurement, Multivariate Testing, A/B Testing, and Media Buying

Products

Locations

  • Primary

    965 Mission St

    5th Floor

    San Francisco, California 94103, US

    Get directions

Employees at Linqia

Updates

  • View organization page for Linqia, graphic

    7,352 followers

    Mark your calendars! We’re heating things up with McCormick & Company 🗓️🔥 As food and cooking content goes viral, brands are finding new ways to connect with consumers. 🌶 Join us for an exclusive chat with Linqia’s Denise Vitola and Valda Coryat, VP of North America Marketing, Condiments, and Sauces at McCormick to hear how brands like Frank’s Hot Sauce and Cholula are bringing their influencer strategies to life! 🧑🍳 💡 You'll leave understanding how Valda and her team have up-leveled their influencer marketing, why hot sauce is so hot right now, and the secret sauce to measuring performance. 🗓 Date: November 15, 2024 ⌚ Time: 9:30 AM PT / 12:30 PM ET You don’t want to miss this one! Register now: https://lnkd.in/gmjEUsqD #creatoreconomy #influencermarketing #socialmedia

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    7,352 followers

    🌟 Linqia is proud to announce the VFX Creator Network – a curated network of VFX creators with a proven track record of making standout content that breaks through the doom scrolling. 📲 Consumers are tired of the sameness in sponsored creator content, with feeds full of similar "get ready with me" videos, product testimonials, and outdated trends. VFX stands out as a fresh, high-skill style few creators can master. Here’s what you can expect from the network: 📸 Eye-catching, high-production quality ⭐ Differentiation from typical talking-head content 🌀 Content designed for all channels (OLV, CTV, DOOH) To learn more about Linqia’s VFX network or how VFX creators can engage your audiences, reach out at hello@linqia.com. 📥 Press release: https://lnkd.in/gbDSRBNi #creatoreconomy #influencermarketing #socialmedia

  • View organization page for Linqia, graphic

    7,352 followers

    🚨Influencer & Social Media News Alert!🚨 🛍 TikTok is helping creators launch their own products 💡 Instagram tests Reels performance tips in-stream 🔮 ...& announces 2024 Creators of Tomorrow list 🧪 TikTok expands STEM feed to US, UK, and Ireland 👀 New app has Gen Z in a Daze with 156K pre-launch sign-ups ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

  • View organization page for Linqia, graphic

    7,352 followers

    🔥 The countdown to ADWEEK's MediaWeek is on! Next week, the Linqia team will be onsite at MediaWeek in NYC to soak up the latest insights and trends in marketing and hear from industry leaders like Shenan Reed (General Motors), James L. (Walgreens), Michelle Garcia (Paramount+), Brad Feinberg (Molson Coors Beverage Company), and Thomas Gargiulo (BODYARMOR Sports Nutrition). 💭 If you're going, let's meet up! 📩 Send us a note at hello@linqia.com. See you there! #creatoreconomy #influencermarketing #socialmedia

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    7,352 followers

    This is how Ferrara brands like Nerds and Trolli use influencers to drive results 👀 A few weeks ago at the Ad Age “Business of Brands” show in Chicago, Brian Camen from Ferrara was on stage with Linqia’s Keith Bendes talking about how Ferrara works with creators across their marketing channels. 🍭 🔗 Ad Age did a great job breaking down their conversation in this article 👉https://lnkd.in/dx7bBVgr Here’s a snapshot of our key takeaways... 🦸 Think beyond the walls of social media: Case in point is Ferrara’s Nerds Super Bowl commercial last year that featured Addison Rae. Brian also stressed the importance of paid media as part of an integrated influencer strategy, and challenged the ability to drive measurable value without having a paid component. 🫶 Brands should seek fandom over following: Ferrara always looks for creators who show existing brand love first. Addison had previously posted organically about her love of Nerds, Destiny’s Child singer Michelle Williams had expressed love for Brach’s candy corn, and Chicago Bears quarterback Caleb Williams ate Trolli gummy worms on the sidelines, all before they officially partnered with the brand. 📊 Creating measurement frameworks matter: It may not be the flashiest but it’s often the most important task. Once you can quantify your successes to the C-suite—and connect all influencer content to paid media—the ability to extrapolate and scale is significant. Not only can influencer marketing be one of the highest performing channels, it can help fuel the performance of all the other channels.  #creatoreconomy #influencermarketing #socialmedia

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    7,352 followers

    🚨Influencer & Social Media News Alert!🚨 🤝 Instagram introduced a digital business card feature for your profile 📚 ...& is also testing a Social Library to track content shared in chats 💬 YouTube is testing a new AI comment reply suggestions to improve engagement 📊 TikTok is enhancing in-store sales tracking with improved features ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

  • View organization page for Linqia, graphic

    7,352 followers

    💡 Influencer marketing spend skyrocketed from $4B in 2021 to $7B in 2024, with 9% growth projected annually 🤯 As influencer marketing becomes a larger investment area for brands, procurement will play an even bigger role in ensuring the right partners are selected and the right value is delivered. 📣 That’s why you don’t want to miss this free webinar, with Raymond Croce-Galis from Bayer and Keith Bendes from Linqia, hosted by S. Michael Cadieux from Procurement Foundry, to deep-dive into Bayer's journey in scaling influencer marketing to become one of the company's most valuable marketing channels 🚀 Here’s what we’ll cover: 👉 How big influencer marketing has become and why brands need to be investing in the space 👉 What's important in determining the right influencer marketing partner 👉 Best practices for executing an RFP 👉 How to ensure you are maximizing the value of your influencer marketing investment 📅 When: October 24th ⏰ Time: 1:00 PM ET 📍 Where: Virtual Register now! https://lnkd.in/eYD47pdB #creatoreconomy #influencermarketing #socialmedia

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    7,352 followers

    The Chief Strategy Officer Summit is less than a week away! Linqia’s Keith Bendes will be leading one of five roundtable discussions, each focused on a key topic, like: 👉 Strategic planning and implementation 👉 Innovation leadership 👉 Mentorship and talent development Every table will be hosted by an industry expert, so get ready to discuss, learn, network, and share insights! Here’s the details: 📅 October 24 📍 Hotel Kabuki, San Francisco ⏰ 2:15-3:00 PST 🔗 https://lnkd.in/eSfsFPrq Strategy Alliance #creatoreconomy #influencermarketing #socialmedia

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  • View organization page for Linqia, graphic

    7,352 followers

    🎙️ Episode 43 of the Creator Economy Live podcast is here! In this solo episode, Brendan and Keith explore insights from Linqia's 2025 State of Influencer Marketing Report 📊, featuring data from 200+ US enterprise marketers. Key highlights include: 💰 Influencer budgets for 2025 📱 TikTok's potential ban & its impact on influencers 📈 Using influencer content beyond creators' feeds Plus, they catch up on some things like family holidays, tips for entrepreneur newbies, and awkward date run-ins 😅 🎧 Tune in now! https://lnkd.in/gAP5g3fV #creatoreconomy #influencermarketing #socialmedia

  • View organization page for Linqia, graphic

    7,352 followers

    What does “content-to-feed match” mean and why is it so important? 💭 Picture this: Brand A partners with the perfect creator, but the sponsored content underperforms compared to their usual posts. Why? Because the content doesn’t blend into the creator's feed. 🤔 This is a perfect example of a low content-to-feed match, and often happens when the parameters of a creator brief are overly specific. The more you can let creators drive the sponsored post, the more in line with their feed it’s likely going to be, and therefore the better the chance their audience will engage with the post. This doesn’t mean you can’t have defined parameters in your briefs, but there is a big difference between guardrails and handcuffs. To ensure you achieve a high content-to-feed match here are a few best practices… 1️⃣ Personalize your outreach: When sourcing creators, speak to them about the posts that resonated with you and why they’ve been selected. 2️⃣ Implement creator concepts: After sending creators your brief, ask for concepts that they feel embody your goals and objectives, while still being consistent with the style and format of their content. 3️⃣ Match check before approving: Once the creator submits their content, take the time to compare it against their average post. If it’s not consistent, don’t be afraid to ask for changes. It’s better to get it right before going live. Read more on the blog: https://lnkd.in/eWdAmN7f #creatoreconomy #influencermarketing #socialmedia

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Funding

Linqia 2 total rounds

Last Round

Series A
See more info on crunchbase