Linqia

Mark your calendars! We’re heating things up with McCormick & Company 🗓️🔥 As food and cooking content goes viral, brands are finding new ways to connect with consumers. 🌶 Join us for an exclusive chat with Linqia’s Denise Vitola and Valda Coryat, VP of North America Marketing, Condiments, and Sauces at McCormick to hear how brands like Frank’s Hot Sauce and Cholula are bringing their influencer strategies to life! 🧑🍳 💡 You'll leave understanding how Valda and her team have up-leveled their influencer marketing, why hot sauce is so hot right now, and the secret sauce to measuring performance. 🗓 Date: November 15, 2024 ⌚ Time: 9:30 AM PT / 12:30 PM ET You don’t want to miss this one! Register now: https://lnkd.in/gmjEUsqD #creatoreconomy #influencermarketing #socialmedia

🌟 Linqia is proud to announce the VFX Creator Network – a curated network of VFX creators with a proven track record of making standout content that breaks through the doom scrolling. 📲 Consumers are tired of the sameness in sponsored creator content, with feeds full of similar "get ready with me" videos, product testimonials, and outdated trends. VFX stands out as a fresh, high-skill style few creators can master. Here’s what you can expect from the network: 📸 Eye-catching, high-production quality ⭐ Differentiation from typical talking-head content 🌀 Content designed for all channels (OLV, CTV, DOOH) To learn more about Linqia’s VFX network or how VFX creators can engage your audiences, reach out at hello@linqia.com. 📥 Press release: https://lnkd.in/gbDSRBNi #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🛍 TikTok is helping creators launch their own products 💡 Instagram tests Reels performance tips in-stream 🔮 ...& announces 2024 Creators of Tomorrow list 🧪 TikTok expands STEM feed to US, UK, and Ireland 👀 New app has Gen Z in a Daze with 156K pre-launch sign-ups ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

🔥 The countdown to ADWEEK's MediaWeek is on! Next week, the Linqia team will be onsite at MediaWeek in NYC to soak up the latest insights and trends in marketing and hear from industry leaders like Shenan Reed (General Motors), James L. (Walgreens), Michelle Garcia (Paramount+), Brad Feinberg (Molson Coors Beverage Company), and Thomas Gargiulo (BODYARMOR Sports Nutrition). 💭 If you're going, let's meet up! 📩 Send us a note at hello@linqia.com. See you there! #creatoreconomy #influencermarketing #socialmedia

This is how Ferrara brands like Nerds and Trolli use influencers to drive results 👀 A few weeks ago at the Ad Age “Business of Brands” show in Chicago, Brian Camen from Ferrara was on stage with Linqia’s Keith Bendes talking about how Ferrara works with creators across their marketing channels. 🍭 🔗 Ad Age did a great job breaking down their conversation in this article 👉https://lnkd.in/dx7bBVgr Here’s a snapshot of our key takeaways... 🦸 Think beyond the walls of social media: Case in point is Ferrara’s Nerds Super Bowl commercial last year that featured Addison Rae. Brian also stressed the importance of paid media as part of an integrated influencer strategy, and challenged the ability to drive measurable value without having a paid component. 🫶 Brands should seek fandom over following: Ferrara always looks for creators who show existing brand love first. Addison had previously posted organically about her love of Nerds, Destiny’s Child singer Michelle Williams had expressed love for Brach’s candy corn, and Chicago Bears quarterback Caleb Williams ate Trolli gummy worms on the sidelines, all before they officially partnered with the brand. 📊 Creating measurement frameworks matter: It may not be the flashiest but it’s often the most important task. Once you can quantify your successes to the C-suite—and connect all influencer content to paid media—the ability to extrapolate and scale is significant. Not only can influencer marketing be one of the highest performing channels, it can help fuel the performance of all the other channels.  #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🤝 Instagram introduced a digital business card feature for your profile 📚 ...& is also testing a Social Library to track content shared in chats 💬 YouTube is testing a new AI comment reply suggestions to improve engagement 📊 TikTok is enhancing in-store sales tracking with improved features ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

💡 Influencer marketing spend skyrocketed from $4B in 2021 to $7B in 2024, with 9% growth projected annually 🤯 As influencer marketing becomes a larger investment area for brands, procurement will play an even bigger role in ensuring the right partners are selected and the right value is delivered. 📣 That’s why you don’t want to miss this free webinar, with Raymond Croce-Galis from Bayer and Keith Bendes from Linqia, hosted by S. Michael Cadieux from Procurement Foundry, to deep-dive into Bayer's journey in scaling influencer marketing to become one of the company's most valuable marketing channels 🚀 Here’s what we’ll cover: 👉 How big influencer marketing has become and why brands need to be investing in the space 👉 What's important in determining the right influencer marketing partner 👉 Best practices for executing an RFP 👉 How to ensure you are maximizing the value of your influencer marketing investment 📅 When: October 24th ⏰ Time: 1:00 PM ET 📍 Where: Virtual Register now! https://lnkd.in/eYD47pdB #creatoreconomy #influencermarketing #socialmedia

The Chief Strategy Officer Summit is less than a week away! Linqia’s Keith Bendes will be leading one of five roundtable discussions, each focused on a key topic, like: 👉 Strategic planning and implementation 👉 Innovation leadership 👉 Mentorship and talent development Every table will be hosted by an industry expert, so get ready to discuss, learn, network, and share insights! Here’s the details: 📅 October 24 📍 Hotel Kabuki, San Francisco ⏰ 2:15-3:00 PST 🔗 https://lnkd.in/eSfsFPrq Strategy Alliance #creatoreconomy #influencermarketing #socialmedia

🎙️ Episode 43 of the Creator Economy Live podcast is here! In this solo episode, Brendan and Keith explore insights from Linqia's 2025 State of Influencer Marketing Report 📊, featuring data from 200+ US enterprise marketers. Key highlights include: 💰 Influencer budgets for 2025 📱 TikTok's potential ban & its impact on influencers 📈 Using influencer content beyond creators' feeds Plus, they catch up on some things like family holidays, tips for entrepreneur newbies, and awkward date run-ins 😅 🎧 Tune in now! https://lnkd.in/gAP5g3fV #creatoreconomy #influencermarketing #socialmedia

What does “content-to-feed match” mean and why is it so important? 💭 Picture this: Brand A partners with the perfect creator, but the sponsored content underperforms compared to their usual posts. Why? Because the content doesn’t blend into the creator's feed. 🤔 This is a perfect example of a low content-to-feed match, and often happens when the parameters of a creator brief are overly specific. The more you can let creators drive the sponsored post, the more in line with their feed it’s likely going to be, and therefore the better the chance their audience will engage with the post. This doesn’t mean you can’t have defined parameters in your briefs, but there is a big difference between guardrails and handcuffs. To ensure you achieve a high content-to-feed match here are a few best practices… 1️⃣ Personalize your outreach: When sourcing creators, speak to them about the posts that resonated with you and why they’ve been selected. 2️⃣ Implement creator concepts: After sending creators your brief, ask for concepts that they feel embody your goals and objectives, while still being consistent with the style and format of their content. 3️⃣ Match check before approving: Once the creator submits their content, take the time to compare it against their average post. If it’s not consistent, don’t be afraid to ask for changes. It’s better to get it right before going live. Read more on the blog: https://lnkd.in/eWdAmN7f #creatoreconomy #influencermarketing #socialmedia