Lippman Connects

FOR MORE THAN ONE IN 6 AMERICANS, YOUR SHOW IS A HOSTILE ENVIRONMENT. It's Easy to Make Autistic and Neurodivergent Attendees Feel Welcome at Your Show. It may be invisible to you, but many of your potential attendees are autistic or neurodivergent. One in every six Americans has sensory sensitivities. Some basic knowledge and simple accommodations can make your show a welcoming space for this underserved population. Executives and managers at shows with less than 125,000 nsf will explore this important topic at Midsize Show Roundtable, November 7 in Miami, FL. Brianna Angulo, CAS, Key Account Manager, International Board of Credentialing and Continuing Education Standards (IBCCES) will share the keynote stage for "Taking Action on Accessibility: What, Why, and How to Welcome Autistic and Neurodiverse Audiences." A big part of the solution is providing clear communication and as much information ahead of time as possible. Key takeaways will include: > What show professionals need to know about autism, neurodiversity, and hidden disabilities. > Recent survey results revealing which accommodations have the biggest impact. > The benefits of making inclusivity an organic part of your culture. > How to make the most of attendee feedback and continuous learning. > Making a plan and tracking results. As of October 16, only three seats are open. To learn more and register, visit https://lnkd.in/erwPzfUa.

Attendee Marketing Is Shifting Gears. Here's How You Can Stay in the Driver’s Seat. Extensive research reveals that generational and societal shifts are already underway. And they’re going to require attendee marketers to evolve their channel strategies, approach the messaging, skills, tools, and overall mindset. Kimberly Hardcastle, President of mdg, A Freeman Company will share essential event industry insights that every midsize show organizer needs to know to grow their audience base. More than ever, if you’re not aggressively growing your universe, you’ll watch it wither through attrition. Exchange information with executives, directors, and managers of shows with less than 125,000 nsf at the Midsize Show Roundtable (MSR) on November 7 in Miami. Key takeaways from Take the Wheel: Attendee Marketing Is Shifting Gears will include: > How to break marketers’ email addiction in favor of a true omni-channel approach. > The importance of amplifying stakeholder voices to tell our event stories. > Why social media can no longer be an afterthought (or left to interns). MSR includes a welcome reception and dinner on November 6, a complimentary room night, and a networking breakfast and lunch. Learn more and register at https://lnkd.in/erwPzfUa.

I’ll only take a bit more than a minute of your time to introduce you to Midsize Show Roundtable. If you are an executive, director, or manager at a show with 125,000 nsf or less, it’s 70 seconds that could change the trajectory of your event for years to come. Since our launch 25 years ago, Lippman Connects has been convening many of the biggest shows in the nation for the Large Show Roundtable. Now, we’re bringing a quarter century of experience to Miami for the 3rd annual MSR. Exchange insights with peers and experts who will show you how breaking down silos can turn your show into an engine for innovation and unprecedented profitability. Good decisions come in all sizes. This one only takes 70 seconds.

AI Can Help You Level the Competition. Unless Your Show Is Leveled First. "ENGAGING WITH AI: AN INTERACTIVE EXERCISE" for executives, directors, and managers at shows with less than 125,000 nsf. Register at https://lnkd.in/erwPzfUa. The difference between conventional software and AI has been described as the difference between a stuffed animal and a real puppy. Your show can’t wait for an AI puppy to jump into your lap. But this Midsize Show Roundtable session is even better, and it's coming to sunny Miami on November 7. Crafting precise and effective prompts is crucial for leveraging AI tools. Tailored to the specific needs of midsize show professionals, AI expert Rich Stone, CEO, EXPOCAD by A.C.T. Inc., will equip you with the skills needed to create impactful prompts that yield accurate and helpful responses from AI. Highlights include: > Understanding the importance of context. > Narrowing the topic and expertise of the prompt. > Getting the right response by identifying the consumer. > Participating in a hands-on event-related exercise. MSR includes a relaxed networking reception and a complimentary room night. I'll keep the discussions fast-paced, fun, and on topic.

TWO MINUTES WILL DECIDE THE SALE You got lucky! After weeks of leaving messages, your prospect picked up the phone. Now, you’ve got two minutes to elicit interest in your event. Is your pitch honed to perfection? In a world where it’s getting harder every day to make one-to-one contact with a new prospect, don’t lead with a flat note. We’ve convinced exhibit sales legend Dan Cole to demonstrate what makes an elevator pitch sing, what dulls it, and how to know when it needs a tuning. "Fine Tuning Your Elevator Pitch" at Exhibit Sales Roundtable is part of a fast-paced program of actionable insights you will put to work the very next day. We are almost sold out for September 26 in Arlington, VA. Learn more at https://lnkd.in/esi9jyy. Thank you to AVIXA for sharing Dan's time and expertise with the industry. Extra special thanks to our good friend and supporter Rochelle Richardson, CEM (She/Her/Hers), who shares our commitment to giving back.

WHICH REVENUE STREAM DO YOU WANT TO BOOST? Predictive analytics is now as essential to sales as a CRM. It’s a readily available and accessible tool that can help you boost your revenues and take control of your budgeting process. "Advantage Analytics: Boost Booth, Sponsor, and Ad Revenues" at Exhibit Sales Roundtable will delve into the transformative power of predictive analytics. Let Joe Colangelo, President and Co-founder of Bear Analytics, guide you through the process of integrating your own variables into predictive models, ensuring that the unique aspects of your event are accounted for. You’ll get to keep the core model he’ll discuss too! Learn more about ESR at https://lnkd.in/esi9jyy. Also on the program, September 27, Arlington, VA: > “You Don’t Know Everything” - Dan Cole’s Master Class in 10 Steps > Exhibit Sales Data and Evaluating Your Show > Breakout Sessions: Small Teams Solving Big Problems > How to Create Sponsorships That Sell and How to Sell Them

Terrific take on AI for attendee acquisition in PCMA Convene by Michelle Russell. Thanks for your always smart coverage of Lippman Connects events. #Joe Federbush #EVOLIO Marketing https://lnkd.in/dCz3XD9M

WHAT WOULD EXHIBIT SALES PROFESSIONALS TELL YOU ABOUT EXHIBIT SALES ROUNDTABLE? When asked what they would tell other exhibit sales professionals, here’s how ESR clients responded to the post-ESR survey (June 2024): > “A worthwhile experience where you will network with like-minded people, share best practices and discover new ideas.” > “It was a great conference where I learned a lot.” > “This is definitely worth attending even if you already have in the past. I get some new actionable items each time I attend.” > “It is the right size event to network, exchange ideas and hear the latest in event trends.” > “I received valuable new information on exhibit sales and some variations on existing sales tactics.” > “Try it out!” > “Information from peers was invaluable.” > “I believe it is a must attend event if you are looking to learn and connect with your peers.” > “It is a great opportunity to see how organizers operate across many diverse verticals.” > “Intimate engaging opportunity to share ideas, best practices, challenges and opportunities from industry experts.” > “A must attend!” The next ESR is September 26 in Arlington, VA. Learn more at https://lnkd.in/esi9jyy.

Please remind your colleagues that the Attendee Acquisition Roundtable is only 10 days from today -- July 18 at the Marriott Marquis Chicago. This is the only AAR in the Midwest in 2024. Learn more and register at https://lnkd.in/dsEp9fv.