LiveRamp

It’s time to rep your team! 🙌 Where do you contribute your magic? 

lockrKeys 🔐 It’s just a matter of clicking a button, Stephanie Mazzamaro said. “That’s it.” In today’s shifting landscape, publishers must leverage first-party audience data while maintaining flexibility and control. The pressure to iterate quickly often leads to rushed implementations, wasting resources and risking data integrity. But simply testing everything without being able to measure or adjust is a costly mistake. lockr’s Audience Integration Manager (AIM) helps publishers avoid this by allowing seamless integration and removal of providers without the need for complicated code changes. This flexibility is essential, as first-party data becomes increasingly valuable with the disappearance of third-party cookies. AIM ensures publishers control how data is used, shared, and protected. As the digital ecosystem evolves, AIM allows publishers to differentiate themselves with precision, not volume. By maintaining control and portability, publishers can effectively manage their most valuable asset — their audience — and drive future growth. Allison Schiff dives deep on all things lockr, AIM, lockrKeys, and the expansion of our offering in today's AdExchanger piece. Check out the link in the comments. Appreciate the support by Mathieu Roche at ID5.io, Travis Clinger at LiveRamp, and Gabe Richman The Trade Desk.

Want to keep your audience's attention? At #AWNewYork, learn how data collaboration and predictive AI are transforming media relevancy and helping marketers optimize campaigns like never before. Join LiveRamp's Chief Revenue Officer Vihan Sharma and leaders from Target and The Trade Desk for insights on the future of consumer engagement!

Feeling AI fatigue? Don't tune it out just yet! AI is revolutionizing the way marketers connect with consumers. Join us at #AWNewYork for an in-depth look at how AI is transforming data-driven marketing. Hear from LiveRamp's Chief Connectivity & Ecosystem Officer Travis Clinger and industry leaders at Dotdash, Perplexity, and Havas Media Network about partnerships bringing AI-powered tools to life.

Retail media’s secret sauce? Data! 🛒 Join us at #AWNewYork to hear how Walgreens is harnessing the power of media networks to drive growth and deliver personalized customer experiences. Don’t miss this conversation with Caroline Liu from Walgreens Advertising Group and Jessica Shapiro from LiveRamp!

Goodbye summer, hello fall! 🍂 As we say farewell to another season of sunshine, we're looking back at the amazing moments from our SummerRamp events. LiveRampers from offices in New York, London, Boston, Seattle, Little Rock, Denver, Phoenix, Paris, and San Francisco gathered all summer long for fun activities and great conversations. Check out some highlights and get ready for an exciting fall ahead at LiveRamp!

*Us watching our own demos* I love this part 🍿

The countdown begins! Save the date for RampUp 2025, the premier event for data-driven marketing and collaboration. See you there! #RampUp2025 https://www.rampedup.us/

Update alert! Our Data Collaboration Platform has some new updates we think you'll love. Say hello to faster insights, streamlined clean room measurement, and the ability to build your first-party identity graph in hours, not weeks. With enhanced self-service capabilities and access to the industry’s most expansive data collaboration network, you’ll be driving results like never before. https://bit.ly/4eukDhK

Linear TV? So 2010s. Two-thirds of the U.S. are streaming shows now, and the explosion of CTV is changing the game for the advertising industry. In the newest episode of "Here's the deal..." LiveRamp’s Adam Paul spills the secrets on why Connected TV is exploding in popularity and how advertisers and publishers are unlocking huge potential. Hint: it’s all about the data!