Lob

Big news! Lob's API made it to the Top 20 in the Postman API Network Awards! Out of 100,000+ APIs, ours stands out for its reliability, ease of use, and stellar documentation. 🚀Thanks to everyone who's joined us on this journey. Here's to more innovation and easier direct mail! 💌 #PostmanAwards #Lob #API. Read more here: https://lnkd.in/gA9f9KQS

Hey, in case you missed it—we shared some solid insights on direct mail not too long ago, and they’re still worth checking out. Did you know 65% of people are more likely to engage with mail from brands they recognize? And two-thirds read their mail the day it shows up. Pretty cool, right? If you're curious about what else is working in direct mail, grab the e-book or catch the webinar. Lots of good stuff in there. 📬 https://lnkd.in/gxSq5reb #directmail #consumerinsights #marketingtips 

Good news, folks! 📬 The USPS just announced no stamp price increases for First-Class Mail in January 2025, which means direct mail stays affordable for businesses looking to expand their marketing reach. With no added costs on postage, now’s the perfect time to step up your omnichannel game. How are you planning to use direct mail next year?

Ready to transform your direct mail into a data-driven, ROI-boosting powerhouse? Integrating direct mail with your CRM, CDP, and analytics platforms is the key to automating, personalizing, and tracking your campaigns just like your digital efforts. 📊 Here are 6 must-have integrations that will elevate your omnichannel marketing strategy: 1️⃣ CRM + Direct Mail: Make every message personal and perfectly timed. 2️⃣ CDP + Direct Mail: Leverage insights for smarter, data-driven campaigns. 3️⃣ Marketing Automation + Direct Mail: Set it and forget it with triggered sends. 4️⃣ Design Tools + Direct Mail: Seamlessly turn creativity into action. 5️⃣ iPaaS + Direct Mail: Connect your entire tech stack for smoother workflows. 6️⃣ Analytics Platforms + Direct Mail: Track performance and optimize on the go. What’s your go-to tool for integrating direct mail with your marketing stack? Let’s discuss how you can unlock more value from your campaigns. Full guide below 👇 #DirectMail https://lnkd.in/gnx8fKXW

Ready to send direct mail that converts? We’ve taken everything we’ve learned from 1B+ mail sends and put it in a guide filled with:  ✔️Strategies we’ve seen work ✔️Actionable tips based on experience ✔️Real-world examples Make direct mail the new MVP of your marketing mix. Download the guide: https://lnkd.in/gkPa_YRk

Prost! We’re heading to Braze Forge next week and can’t wait to connect. Join us next Tuesday night for an authentic Oktoberfest celebration! What’s on tap? 🎉 Stein-clinking networking in a festive Bavarian atmosphere 📫 Brews and views on building an omnichannel marketing strategy 🍺 A traditional Oktoberfest spread featuring German beer and fest favorites Don’t miss it: September 24, 7-9 PM, Hofbräuhaus Las Vegas! Grab your spot ➡️ https://lnkd.in/g__QjMSf

#Delivered2024 from GURU Media Hub has (ahem) delivered! We spent the end of last week talking to 5000+ marketers from around the world about fusing direct mail with other marketing channels for max impact. Shoutout to Ryan Ferrier who opened up the whole conference, introducing the keynote speaker Barbara Corcoran. And another whoop whoop to Eamon Barisone who led a fantastic breakout session on what consumers want from direct mail. Thank you to everyone who connected with us and made the event a hit! Can’t wait to do it all again next year! 🌟

Direct mail isn’t just paper—it’s a powerful piece of the customer journey. Every touchpoint, from mailbox to online, shapes the experience. In our blog post, take a look at a few campaigns that bring both digital and direct together in ways that move people to action. https://bit.ly/3XbZ3ar

📫 Think outside the mailbox — and inbox — and double the impact of your direct mail campaigns! 🎉 Informed Delivery is now available with Lob 🎉 62 million+ consumers subscribe to USPS’s Informed Delivery to see email previews of their incoming mail. Did we mention these previews can be full-color? And interactive? Send campaigns with Informed Delivery, and open up new opportunities for your direct mail messages to engage recipients where they are. Discover Informed Delivery + Lob ➡️ https://lnkd.in/ed_jtNJj #informeddelivery #directmail #integratedmarketing

🔑Insight: Two-thirds of respondents to the 2024 State of Direct Mail Consumer Insights report read a direct mail piece the same day they receive it, and 51% say they often or sometimes share direct mail with friends and family. 📈 Action: Use automated and triggered direct mail campaigns to maximize the timeliness of every send and inspire immediate action. Discover more ways to turn consumer insights into opportunities: https://lnkd.in/g3UKeE3D