Location3

💡 While studies have proven local searches convert into leads, this SEO statistic shows that a good chunk of those leads also convert into paying customers. #digitalmarketing #seo #marketingstrategy

Operations and marketing go together like peanut butter and jelly. I missed the opportunity for a more kitschy title for my presentation yesterday at the Franchise Business Review Summit. But seriously...in franchising, marketing at the local level often sits with business managers, field teams, and other operational team members. Generic marketing plans are the norm, teams are often siloed, and marketing isn't brought in until there's a problem. Let's change that! Bridging the gap between these two teams can 💪 strengthen your marketing 📈 improve your overall business performance 💫 improve franchisee engagement 💲 increase local marketing investment 🤩 and build happier, more successful teams Corporate teams need to build these bridges. When cross-team collaboration and engagement are highest, the feedback loops will power up your organization. You can start by forcing inter-department meetings, ensuring teams are familiar with processes and playbooks, and brainstorming important topics that should be consistently shared across teams. I'm curious, do you have cross-departmental team meetings? When I asked this yesterday, less than 1/4 of people in the room raised their hand! #marketing #franchsing #FBRsummit #operations

⚡Do not underestimate the power of YouTube! 🎥 Hear more from Crystal Ware, CFE from the recent IFA #WednesdayWiseWebinar on how this social content platform can be a great demand gen tactic for your digital marketing strategy. 👀 https://lnkd.in/gJBfjQUF #digitalmarketing #franchisemarketing #marketingstrategy #youtube

We break down the importance of an integrated marketing strategy, the power of this approach and the pitfalls of ignoring it in our latest whitepaper - now available for download: https://lnkd.in/gD3AeHFX #digitalmarketing #franchisemarketing #integratedmarketing

Looking forward to the Franchise Business Review #FBRSummit24 this week, right in our own backyard, and catching up with Michelle Monroe Rowan, CFE, Courtney Stillings, CFE and so many fantastic friends in franchising! Bonus: it's finally feeling like autumn in Denver 🍃 🍂 🍁 🍂 #franchising #franchisemarketing #franchiseoperations

As media consumption habits change, it's more important than ever to understand the consumer journey and how creating demand via digital marketing can drive action. On the recent International Franchise Association's #WednesdayWiseWebinar L3's Josh Allen, CFE and Crystal Ware, CFE discuss how franchisors can leverage demand gen tactics to fuel franchisee growth. 👀 Check out the full webinar here: https://lnkd.in/gT_CgWuv #digitalmarketing #franchisemarketing #demandgenmarketing #marketingstrategy

Join us in congratulating Amanda Qualls on 7 years with Location3! 🎉Her dedication, passion and humor helps her lead with positivity as our Vice President, People & Culture. She's been pivotal in shaping many of our processes as a company, fostering our culture, and driving initiatives that support our company's goals. 💙 Thanks for everything you do Amanda, we would be lost without you!

Did you know, when a business has national and regional campaigns active, it helps to build brand awareness, which can increase local branded search volume? Discover our 𝐍𝐄𝐖 #Whitepaper brought to you by Location3. Click below to download your #FREE copy today [https://bit.ly/482FzKm] and delve into the strategic and tactical nuances that distinguish successful franchise #marketing, offering insights and a proven methodology for blending national, regional, and local efforts effectively. Author: Josh Allen, CFE, V.P. of Marketing & Sales, Location3 #Location3 #Resources #DigitalMarketing #ROI #GenerateLeads #BrandAwareness #FranchiseMarketing #MarketingStrategy

If you're attending the #FBRSummit2024 next week, be sure to check out the Spark Session with our own, Crystal Ware, CFE !