Logica Research

Curious about how to fine-tune your messaging strategy? Check out our approach to message testing research for financial brands, fintech companies and other growing organizations. Learn how to connect with your audience effectively and drive results: https://hubs.ly/Q02W05wJ0 #messagetesting #brandstrategy #marketresearch #insights

Despite their tech-forward mindset, Millennials still value personal financial advice and they are likely to seek help managing their finances. According to our research, 71% of millennials are actively seeking financial management assistance, compared to 63% of the general population. Our Founder & CEO Lilah Raynor recently wrote for The Financial Brand with findings from our latest Logica Research Future of Money Study that show an increased focus among Millennials on financial security, and their use of both technology and personalized advice to navigate their financial futures. Learn more: https://hubs.ly/Q02VFcZX0 #Millennials #MRX #MarketResearch #FutureofMoney #Insights #ConsumerBehavior #PersonalFinance #Crypto

Are you interested in learning how to use post-launch research to gather feedback, measure success and make data-driven adjustments can keep momentum and success going strong? In our new “Go-To-Market (GTM) Research: A Guide” you can go through each step of the GTM research process, learn about best practices, and see insights from researchers who have been integral to the launch of successful products. Go-to-market the right way, and make a lasting impact: https://hubs.ly/Q02Tl7yZ0 #MRX #MarketResearch #GTM #GoToMarket #Insights #BrandStrategy #ProductLaunch

Employers play a crucial role in shaping the financial futures of their employees, especially as concerns about retirement savings grow more pronounced. Our latest Logica® Future of Money Study revealed that many Americans are feeling financial strain during these uncertain economic times—reflected directly in their ability to save for retirement and invest their money. This financial anxiety spans across all generations. Our CEO & Founder Lilah Raynor writes for HR.com with insights from the Logica® Future of Money Study around work: https://hubs.ly/Q02SyBN70 #MRX #FutureofMoney #FutureofWork #MarketResearch #PersonalFinance #FinancialLiteracy #Insights #Retirement

Our latest Logica® Future of Money Study reveals the growing importance of employer-provided financial education and resources. Mainly, people are struggling with the reality of not being able to save enough for retirement and are looking to employers for help. Concerns about retirement savings and investing span all generations. To learn more, download our Logica Future of Money Study highlight report: https://hubs.ly/Q02RLbBd0 #FutureofMoney #Insights #MRX #MarketResearch #FutureofWork #PersonalFinance #FinancialLiteracy #Retirement

Summer temperatures have become hotter and more extreme in recent decades, and the health effects of extreme heat can be severe. The New York Times shares a heat index map to track dangerous heat in the U.S.: https://hubs.ly/Q02RdHm70 Logica collaborated with Commonwealth on the study, “Feeling the Heat: Climate Change’s Impact on Worker Financial Security.” The report underscores the growing concern that severe weather events tied to climate change are not just environmental challenges—but are also significantly affecting people’s financial security. Learn more: https://hubs.ly/Q02RddjV0 #MRX #MarketResearch #Insights #ClimateChange #GlobalWarming

Thank you for the shout out about our new Senior Research Manager, Blake Roberts, Daily Research News Online: "Logica Research Hires Former Fuel Cycle Man." https://hubs.ly/Q02R4KBq0

Are you at the Insights Association's Corporate Researchers Conference (CRC) in New York this week? Our Founder & CEO Lilah Raynor is there - be sure to say hello! Today, we're looking forward to Dr. Eric Solomon’s keynote, “From More to Better: What it Means to be Human Right Now,” where he will explore how to reclaim our humanity and authenticity in an AI-driven world, offering practical strategies for overcoming digital distractions and embracing meaningful human connections. And AARP will be continuing the AI topic in their session, “AI and the New Age of Travel” later today. https://hubs.ly/Q02Q3SB70 #iaCRC #MRX #MarketResearch #WomeninResearch #AI

Product development research is key to building great products, according to a recent interview from McKinsey & Company. In the article, "Trisha Price on leveraging data to build great products," Trisha highlights the importance of using data-driven insights to drive innovation, enhance customer experience, and make smarter business decisions. Read the Article: https://hubs.ly/Q02Pr6Zp0 Learn more about product development research: https://hubs.ly/Q02Pr5QB0 #datadriveninsights #marketresearch #insights #productdevelopment

Heat waves are occurring more often than they used to in major cities across the United States. The EPA shares that their frequency has increased steadily, from an average of two heat waves per year during the 1960s to six per year during the 2010s and 2020s. https://hubs.ly/Q02Pr5m00 Logica collaborated with Commonwealth on the study, “Feeling the Heat: Climate Change’s Impact on Worker Financial Security.” The report underscores the growing concern that severe weather events tied to climate change are not just environmental challenges—but are also significantly affecting people’s financial security. Learn more: https://hubs.ly/Q02Pr5MW0 #MRX #MarketResearch #Insights #ClimateChange #GlobalWarming