LUKiN Consulting

Happy Tuesday! It’s time for another #TuesdayTip, and this week we want to look at how to sharpen your business strategy. This week’s tip: >> 𝐒𝐭𝐚𝐫𝐭 𝐒𝐦𝐚𝐥𝐥 𝐰𝐢𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐛𝐲 𝐔𝐬𝐢𝐧𝐠 “𝐌𝐢𝐜𝐫𝐨-𝐒𝐮𝐫𝐯𝐞𝐲𝐬” << When people think about market research, they often imagine expensive, large-scale studies. But one of the most effective ways to gather quick insights is by using micro-surveys—short, focused surveys that target a specific group or question. 𝑾𝒉𝒚 𝑰𝒕 𝑾𝒐𝒓𝒌𝒔: 💡 Fast and Affordable: Micro-surveys take just minutes to create and cost much less than traditional research, yet can provide targeted insights that lead to big business improvements. 💡 Higher Response Rates: People are more likely to respond to a short survey (3-5 questions) than a long, complex one, increasing your chances of gathering valuable feedback. 💡 Actionable Insights: Micro-surveys allow you to test specific ideas or assumptions and apply the results almost immediately. 𝑯𝒐𝒘 𝑻𝒐 (𝑬𝒂𝒔𝒊𝒍𝒚) 𝑰𝒎𝒑𝒍𝒆𝒎𝒆𝒏𝒕: 💡 Use Tools Like Typeform or Google Forms: These platforms are easy to use and free for basic surveys, making it simple to gather feedback in real time. 💡 Focus on One Key Question: Frame your survey around one critical question, like “𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦?” 💡 Target the Right Audience: Send your micro-survey to a relevant segment—your existing customers, social media followers, or prospects—to ensure valuable insights. Micro-surveys are a great starting point, but if you’re looking for more in-depth market research or tailored support, feel free to reach out to us—we’re here to help you make data-driven decisions. ✨ 🎨 Example: Find here an example of a Micro-Survey, posted by Sabina Kołodziejska-Fox on Survicate's blog. #MarketResearch #MicroSurveys #BusinessStrategy #CustomerInsights #LUKiN #TuesdayTip

Happy Tuesday, everyone! Let’s look at a #TuesdayTip that you can easily start applying today to enhance your data analysis 🚀 This week’s tip: >> 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐢𝐧𝐠 𝐭𝐨 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐊𝐞𝐲 𝐃𝐚𝐭𝐚 𝐏𝐨𝐢𝐧𝐭𝐬 << Conditional formatting is a simple yet powerful tool that can help you quickly identify important trends, outliers, or patterns in your data. By automatically changing the appearance of cells based on their content, you can make your data more accessible and actionable. 𝐖𝐡𝐲 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬: 💡 Quick Visual Insights: Conditional formatting allows you to instantly spot high and low values, trends, or exceptions without needing to dig deep into the numbers. 💡 Enhanced Decision-Making: By visually highlighting key data points, you can make faster, more informed decisions that improve your operational outcomes. 💡 Improved Communication: Well-formatted data is easier to present and understand, making it more effective when communicating insights to your team or stakeholders. 𝐇𝐨𝐰 𝐓𝐨 (𝐄𝐚𝐬𝐢𝐥𝐲) 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭: 💡 Identify Key Metrics: Focus on the metrics that matter most to your operations—this could be anything from sales figures to production times or customer satisfaction scores. 💡 Apply Conditional Formatting: In tools like Excel, Google Sheets, or Power BI, select the data range you want to highlight, go to the 'Conditional Formatting' menu, and choose rules based on your needs (i.e., highlight cells greater than a certain value). 💡 Use Color Scales or Icons: Opt for color scales to show gradations (i.e., from low to high) or icons to indicate performance (i.e., up arrows for increases, down arrows for decreases). 🎨 Look at this example shared by Joleen Bothma on DataCamp. #DataAnalysis #OperationalExcellence #ConditionalFormatting #BusinessIntelligence #LUKiN #TuesdayTip

Ready for a #TuesdayTip that you can apply right away? Let’s get into it! 🚀 This week’s tip: >> 𝐔𝐬𝐞 𝐭𝐡𝐞 “𝐎𝐧𝐞-𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐒𝐮𝐫𝐯𝐞𝐲” 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐁𝐞𝐭𝐭𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 << Ever feel overwhelmed by the amount of data needed to make a decision? Simplify it! A one-question survey can give you direct, valuable insights without overcomplicating things. Why It Works: 💡 Quick and Easy: Reduces survey fatigue and increases response rates by asking just one focused question. 💡 Direct Feedback: Provides clear, actionable insights that are easy to analyze and implement. 💡 Engagement Boost: Shows customers, employees, or partners that their opinions matter, fostering trust and loyalty. How To (Easily) Implement: 💡 Choose a Single, Impactful Question: Focus on one area that could bring the most value, like “What’s the one thing we could improve?” 💡 Select the Right Audience: Tailor your question to the group that can provide the most relevant feedback—customers, employees, or partners. 💡 Leverage Tools: Use simple tools like Google Forms, SurveyMonkey, or even a LinkedIn poll to gather responses quickly. 🎨 Check out the example below, shared and simply explained by Rosie Hoggmascall (𝘱𝘰𝘴𝘵𝘦𝘥 𝘰𝘯 UX Collective's 𝘱𝘶𝘣𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯)

Good morning! Let's go with this week’s #TuesdayTip:  >> 𝐔𝐬𝐞 𝐭𝐡𝐞 “𝟴𝟬/𝟮𝟬 𝐑𝐮𝐥𝐞” 𝐭𝐨 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 << When faced with an overwhelming amount of data, it’s easy to get lost in the details. That’s where the 80/20 rule (Pareto Principle) comes in handy. Focus on the 20% of data that will give you 80% of the insights you need. Why It Works: 💡 Efficiency: Helps you zero in on the most critical factors affecting performance or outcomes. 💡 Impact: Concentrate your efforts where they’ll have the greatest effect. 💡 Clarity: Reduces noise, allowing you to communicate your findings more clearly. How To (Easily) Implement: 💡 Identify Key Metrics: Focus on the data points that directly relate to your objectives. 💡 Filter Out the Noise: Use segmentation to isolate the most significant drivers (e.g., top customers, most successful products). 💡 Visualise for Focus: Create visuals that highlight the 20% of data with the most impact—less clutter, more clarity. Give it a try in your next analysis! #DataAnalysis #BusinessIntelligence #DataDriven #ParetoPrinciple #LUKiN #TuesdayTip 🎨 𝘐𝘮𝘢𝘨𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘣𝘺 HeadMind Partners 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘣𝘭𝘰𝘨.

Good morning, data people! This week’s #TuesdayTip: >> 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐃𝐞𝐜𝐥𝐮𝐭𝐭𝐞𝐫𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 << An overloaded dashboard can overwhelm your audience and hide key insights. Simplicity and clarity are key; as the saying goes, less is often more. 𝘞𝘩𝘺 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴: 💡 Focus: By removing unnecessary elements, you draw attention to the data that truly matters. 💡 Efficiency: Cleaner dashboards are quicker to understand, making it easier for users to find what they need, faster. 💡 Impact: Highlighting the most relevant information ensures your key messages hit home, every time. 𝘏𝘰𝘸 𝘛𝘰 (𝘌𝘢𝘴𝘪𝘭𝘺) 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵:  💡 Start with What’s Essential: Identify the core metrics or KPIs that drive decision-making and prioritise them on your dashboard. 💡 Remove the Clutter: Eliminate redundant charts, excessive colours, or any elements that don’t serve a purpose. Keep your visuals clean and consistent. 💡 Use White Space Effectively: Don’t fear white space, it helps separate different data points and makes your dashboard easier to read. 🎨 Check out this great example shared by Cole Nussbaumer Knaflic on their storytelling with data blog, featuring a decluttering exercise with a before-and-after comparison. Her work shows just how powerful “decluttering” can be! Try this tip in your next dashboard, and watch how it transforms your data storytelling! #DataVisualisation #BusinessIntelligence #DataAnalysis #Dashboard #TuesdayTip

𝑯𝒆𝒍𝒍𝒐, 𝑺𝒆𝒑𝒕𝒆𝒎𝒃𝒆𝒓! 🍁 For many of us, today feels like a bit of a reset. The end of holidays, the return to school, and perhaps to some routines we’ve been putting off. But there’s something kind of exciting about it too, a chance to kickstart new goals, pick up where we left off, or even start something completely fresh. So, as we step into September, what’s one thing you’re looking forward to? Let’s share a bit of Monday motivation and help each other start strong! Here’s to making this month count! 💪 #NewSeason #FreshStart #MondayMotivation #LUKiN

Happy Friday, everyone! 🌞 As we wrap up another week, we’ve been reflecting on the journey we’re all on—whether you’re an entrepreneur just (considering) starting out, a freelancer balancing multiple projects, or a business leader navigating new challenges. This week, we experienced how important it is to keep connecting with people who inspire us, challenge us, and remind us why we do what we do. It’s easy to get lost in the day-to-day grind, but let’s not forget the value of those meaningful conversations that spark new ideas and energise us to keep pushing forward. 💡 So here’s a little nudge as we head into the weekend: >> 𝙍𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙮𝙤𝙪 𝙛𝙞𝙣𝙙 𝙞𝙣𝙨𝙥𝙞𝙧𝙞𝙣𝙜, 𝙨𝙝𝙖𝙧𝙚 𝙖 𝙩𝙝𝙤𝙪𝙜𝙝𝙩, 𝙖𝙨𝙠 𝙖 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣, 𝙤𝙧 𝙨𝙞𝙢𝙥𝙡𝙮 𝙨𝙖𝙮 𝙝𝙞. 𝙔𝙤𝙪 𝙣𝙚𝙫𝙚𝙧 𝙠𝙣𝙤𝙬 𝙬𝙝𝙚𝙧𝙚 𝙖 𝙨𝙞𝙢𝙥𝙡𝙚 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣 𝙢𝙞𝙜𝙝𝙩 𝙡𝙚𝙖𝙙. << What’s one connection that’s made a difference for you recently? Wishing you all a great weekend ahead! #FridayReflections #Entrepreneurship #Inspiration #Connection #Community #LUKiN

Good morning, time for another #TuesdayTip to elevate your data analysis game! This week’s tip: >> The Power of Annotations in Data Visualisations << #Annotations are a simple yet powerful way to highlight key insights directly within your charts and graphs. Adding notes, explanations, or even arrows can guide your audience's attention to the most important parts of your data story. Why It Works: 💡 Clarity: Annotations provide context, making your visuals more understandable at a glance. 💡 Focus: They draw the eye to critical data points, ensuring your audience doesn’t miss what matters most. 💡 Impact: A well-placed annotation can transform a good visualisation into a great one, enhancing the overall narrative. How To (Easily) Implement: 💡 Identify Key Data Points: Look for trends, outliers, or significant changes in your data that deserve extra attention. 💡 Use Clear Labels: Keep annotations concise and clear—avoid jargon and make sure they add value to the visualization. 💡 Be Visual: Use arrows, lines, or color to connect your annotation to the specific data point. 🎨 Check out this fantastic example of annotated data visualisation, shared by Luisa Bider and Simona Tselova on Flourish's blog. Their work perfectly illustrates how small details can make a big impact! Give annotations a try in your next report or presentation, and watch how they enhance your data storytelling! #DataVisualisation #BusinessIntelligence #DataAnalysis #TuesdayTip #LUKiN

Ever wondered why some businesses thrive while others struggle, even with similar products? From my experience, the answer often lies in one of the most overlooked aspects of business: P R I C I N G. Over the years, I’ve had the privilege of working with some incredible teams and clients—from early-stage tech startups to established industry leaders—and I’ve seen one constant truth: getting the pricing strategy right can be a game-changer. Pricing isn’t just about numbers; it’s about understanding your market, your customers, and the unique value you offer. It’s the secret weapon that can propel your business to new heights, but it's not an easy one to master! That’s why I’m so passionate about this topic—it’s the subtle adjustments, the data-driven decisions, and the right market insights that can truly transform a business. I’ve poured some of my experiences and insights into a new blog post, where I dive deep into the power of pricing optimisation. If you’re looking to make sure your pricing is working as hard as you are, I think you’ll find it valuable. 👉 https://lnkd.in/dKJrm6Cb 👈 Pricing can be tricky, but it’s also one of the most powerful tools at your disposal. I hope this post sheds some light and sparks new ideas. ✨ #PricingStrategy #BusinessGrowth #Consulting #PricingOptimisation #LUKiN #Strategy

Happy Tuesday! 🌟 It’s time for this week’s #TuesdayTip to take your analytics skills to the next level. This week's tip: >> Leverage the Power of Comparative Analytics << In today's data-driven world, comparing performance metrics over different time periods or against benchmarks is crucial for uncovering trends and making informed decisions. Why It Works: 💡 Comparative analytics provide context, helping you understand variations. 💡 By comparing data across timeframes or benchmarks, you can identify patterns and anomalies. 💡 Regular comparisons allow you to set realistic goals and continuously optimize your operations. How To (Easily) Implement: 💡 Define Your Metrics. 💡 Set a Baseline (previous performance/average/competitor metrics). 💡 Use Visualization Tools (Power BI, Tableau, Amazon QuickSight, Excel...). 💡 Regular Reviews (weekly/monthly/quarterly). Start leveraging comparative analytics in your next report and watch your strategic decision-making become sharper than ever! #BusinessIntelligence #DataAnalysis #TuesdayTip #ComparativeAnalytics #LUKiN Chart prepared by ChartExpo , Shahbaz Anwar.