Lulu Press, Inc.

Next Stop: #TravelCon ✈️ We’re in Tucson for the business event for travel creators, and we’re so excited to meet everyone! Be sure to stop by, say hi, and learn about ✨ booking ✨ your next great adventure.

Did you know that Lulu is a certified B Corp? We work hard to maintain a high standard of business practice internally and externally because we’re committed to creating a better future. Publishing isn't the most environmentally-friendly industry. Some of that is unavoidable, but there are definitely some things we could be doing better! In this week's episode of Publish & Prosper we take a critical look at the excess waste produced by the traditional publishing industry, and how indie authors & publishers are helping make publishing more sustainable. Listen now on Apple Podcasts and Spotify, or watch the full episode on YouTube 🌎  https://lnkd.in/e2236TCi

Team Lulu is so excited to be back at #LBF2025! Visit us at booth 3E22 to say hi and learn how Lulu can help indie authors connect with readers around the world. 

Have you ever considered creating custom books for your customers? We don't just mean simple personalizations, but a completely bespoke book designed just for them. Sounds awesome, right? And even better: it's absolutely possible. In this episode of Publish & Prosper hosts Lauren & Matt explore publishing possibilities when you use Lulu's Print API to create your own custom book business. Listen now to learn more ➡️ https://lnkd.in/ews66N6S

 Are you looking for new ways to grow your brand and turn your content into profit?  Imagine your stunning travel photography or expert destination guides coming to life as a custom printed book! From breathtaking photo books to handy travel journals, a printed book helps you stand out in a sea of digital content and opens the door to new revenue opportunities. 💵 Monetize your expertise with a product your audience will cherish.    ✈️ Offer exclusive, timeless content that deepens audience connections. 📸 Enhance your credibility as a published author in your niche.  Learn how to turn your content into print-ready books in this post from the Lulu blog ➡️ https://bit.ly/4bnNxPZ

Too many authors launch their books in silence. They don’t want to “bother” their friends, family, or colleagues. But here’s the thing: no one will advocate for your book more than the people who already support you. Matt Briel breaks down why successful book launches follow the same rules as product launches: ✔️ Get your inner circle involved early—beta readers, feedback, and early supporters matter. ✔️ Don’t wait until launch day—pre-market, pre-sell, and build momentum before the book is even out. ✔️ The more people talking about your book, the better the results (yes, the algorithms notice too). Your book isn’t just a creative project—it’s an asset. Treat it like one. #BookMarketing #SelfPublishing #MarketingStrategy #BrandBuilding

The 8th annual Women in Publishing Summit is this week! 💡 Join expert publishing professionals from around the world for this four day virtual conference designed to help aspiring and published authors grow their craft, and publishing professionals expand their network and skills. Get your all-access pass now ➡️ https://lnkd.in/eC3YKVD3 And be sure to join Lulu's very own Chelsea Bennett on March 6th at 3:00 PM EST for her session on Why People Buy: Using Psychology to Sell More Books! 🤔

We're so excited to host Sarah Franklin (Gilbert) on this week's episode of Publish & Prosper!! Sarah is Lulu’s Public Relations Manager and a former book publicist, and she brought all her expertise to the table for episode 60 🎉 Watch the full interview on YouTube, or tune in on Apple Podcasts, Spotify, or your favorite podcast platform to hear Sarah's answers to questions like: → What’s the value in hiring a publicist vs. doing your own publicity? → What exactly is a publicist’s role in book marketing?  → How do you make the most of earned publicity once you have it? 🎙️ https://lnkd.in/e4ZeJrhz

AI and LLMs like ChatGPT and Gemini are NOT a replacement for authors and copy writers...but that doesn't mean they can't be useful. Learn how to make the most of AI productivity tools so you can spend less time working and more time writing 📖 https://lnkd.in/eJ6yXsEV

Getting your book in front of the right readers isn't easy. Learn how to maximize your discoverability by making the most of your metadata with tips on: 📚 Placing your book in the right genre and category  📖 Choosing the best BISAC codes 🔑 Researching optimal keywords (and where to use them) Hear the latest episode of Publish & Prosper now on Apple Podcasts, Spotify, YouTube, or wherever you like to listen 🎧 https://lnkd.in/eKwss8YV