Lux Research

Join the conversation as we advise innovation, R&D, insights, technology, and strategy leaders about human-centric innovation. The Lux Forums are a premier opportunity for innovation decision-makers to learn more about consumer insights and the commercially viable science and technology needed to enable human-centric innovation. This event series brings together global analysts, executives, and industry thought leaders to learn from each other and tackle the most critical issues facing our industry today. This Fall, we're headed to Amsterdam, Tokyo, and Palo Alto. Learn more, and register for one of our Lux Forums events today: https://lux.works/3Mou4Di

Lux Research is the leading technology, innovation, and consumer research firm. We produce 100% pure proprietary research crafted by industry experts, scientists, engineers, and anthropologists to enable our clients to seize opportunities in product development, discover new markets, and transform business models to disrupt and avoid disruption. Ready to hone your career at Lux? Apply for one of our open roles today: https://lux.works/40kKrJ2

In the rapidly evolving #CPG world, innovation isn’t just an edge – it’s essential. As markets shift and pressures grow, companies must navigate key tipping points to turn today’s challenges into tomorrow’s competitive advantages. Our upcoming #webinar, “CPG Innovation in 2025: Unlocking the Tipping Point in Sustainability, Health, and Packaging,” will explore three transformative areas reshaping the industry: 🔹 Sustainability – Discover breakthroughs in sustainable ingredients that are setting new standards. 🔹 Consumer Health – Unpack the surging demand for wellness-focused products that cater to the health-conscious consumer. 🔹 Packaging – Explore cutting-edge advancements in #packaging that combine functionality with eco-conscious design. Expect practical insights to refine your innovation strategy and position your organization to lead in 2025 and beyond. Don’t miss this chance to drive change in the CPG landscape! 📅 Register Now https://lux.works/3NGk4pg

Many health products miss the mark by focusing on trends over real challenges. Yidaibao changes that by proactively protecting the elderly from falls. Learn how the Lux Consumer Health Radar identifies market gaps: https://lux.works/3YBukpn

"At Lux, we help companies realize the next wave of innovation." - Tiffany H., Analyst at Lux Research ✨ We are looking for new talent with a sharp skillset and unique perspective to join our research organization. At Lux, you can help shape the future by leading in the field of research, guiding the development of organizations across the globe who look to us. Apply today: https://lux.works/40tkRSr

🚨 Webinar Alert: A Reality Check on the Energy Transition 🌍💡 Achieving net-zero emissions isn't just a lofty goal—it's a necessity. But the path forward relies on cutting-edge technologies like hydrogen, carbon capture, long-duration energy storage, and advanced energy management systems. ⚡🔋 Join us for an insightful reality check on the EU’s net-zero roadmap. We’ll explore: 🔍 Key challenges in scaling these technologies 🚀 Innovation opportunities to accelerate deployment 🎯 Actionable steps you can take today to fuel the energy transition 📅 [November 7] 🔗 Register now and be part of the solution! https://lux.works/3YCTfZI #NetZero #CarbonNeutral #EnergyTransition #Innovation

My Lux Research colleagues Amy Huras, PhD and Karthik Ganapathi Subramanian had really interesting conversation with Bryan Tracy, CEO of Superbrewed Food Inc., about sustainable routes to protein and decarbonizing food (and more). Check it out on the Innovation Matters podcast! Apple: https://lnkd.in/ez4jBYwE Spotify: https://lnkd.in/e6Bh5TrT Google: https://lnkd.in/ei68hpTW

As someone immersed in science and innovation within agrifood and CPG, I have not typically viewed things through the lens of anthropology. However, over the last few years, working with Lux Research's Predictive Anthropology team has opened up a whole new perspective. Innovation designed through human-centric solutions has been exciting. If you are an innovation leader who wants to stay ahead of the curve, check out this ebook from our Predictive Anthropology team: https://lux.works/4eQY5YQ

Hear from Lux Senior Director, Predictive Anthropology, Cheryl Auger, at the Lux Forum Silicon Valley! Cheryl oversees client engagement, research delivery, and feedback management and collaborates with account management to ensure the provision of top-tier client service and high-quality research. At the Lux Forum, she will be presenting "Breaking Through the Hype in Consumer Product Innovation" alongside Lux Research Senior Director Dr. Joshua Haslun. Join us in Palo Alto: https://lux.works/4dYic5X

Giga-metric-ton-scale DAC is inevitable but cost sensitive. The expected and exponential growth in global DAC capacity has three main drivers: 🔵 Need for CO2 removal while more permanent solutions for direct industrial emissions abatement commercialize 🔵 Need for a nonfossil CO2 source not constrained by supply chain 🔵 Offsetting hard-to-abate emissions Learn more in our e-book, "Economics of Direct Air Capture: Pathways to Cost Reduction": https://lux.works/3BOyPE9