MAC Cosmetics

I AM MORE THAN. 🎬✨ This Black History Month, we are proud to welcome Ghetto Film School as the newest #MACVIVAGLAM grantee! With a $250,000 USD grant, we’re powering ColorCreative Find Your People Program, equipping 28 diverse, emerging filmmakers with the skills, mentorship, and industry connections to thrive. To showcase the impact, we teamed up with program graduate, writer, and director @raekua to create a powerful short film. Discover how M·A·C is championing the next generation of filmmakers and makeup artists: Read more https://lnkd.in/er43qK_5 #BlackHistoryMonth #MACVIVAGLAM #THEMACMOVEMENT

Nudes that cause a scene. 💄👀 Our I Only Wear M·A·C campaign is making waves, proving that the M·A·C Nudes Collection is anything but neutral. Featuring cultural icons like Martha Stewart serving a “thirst trap” in the kitchen, Julia Fox riding the NYC subway in the buff, , and Odell Beckham Jr. showered in kiss marks—this campaign shows that M·A·C Nudes are not just about blending in. They’re about standing out and sparking cultural chaos.   Join the conversation @MACCosmetics with #IOnlyWearMAC

Happy New Year! 🎉 We’re thrilled to kick off 2025 with amazing news: M·A·C VIVA GLAM has been named Philanthropic Initiative of the Year by Beauty Inc! 💄✨ For over 30 years, VIVA GLAM has shown the power of beauty to transform society. Through our 100% give-back model, VIVA GLAM Lipsticks have raised over $530 million USD to support charities advancing equal rights and healthy futures for all—making it the most impactful philanthropic campaign in beauty. This award is a celebration of YOU: everyone who’s ever swiped on a VIVA GLAM Lipstick, championed our mission, or joined us in making a difference. 💕 Thank you, WWD and Beauty Inc, for this incredible honor. Together, let’s raise the next half-billion—one lipstick at a time. 💋✨ #MACVIVAGLAM #BeautyIncAwards

Fighting for an HIV/AIDS-free future. 🌎❤️ Since 1994, every purchase of a #MACVIVAGLAM Lipstick has helped drive meaningful change, raising over $530 million USD to support those impacted by HIV/AIDS. This #WorldAIDSDay, we are proud to continue using our global platform to inspire action and amplify progress. December 4, we teamed up with amfAR to host a powerful panel discussion featuring leading experts who are advancing the fight against HIV/AIDS. Thank you to Kiara James, Andrea Gramatica, Robert Pitts, Kevin Robert Frost, and Nancy Mahon for sharing your insights and inspiring our community to keep pushing forward. Together, we can help end HIV/AIDS. 💄 100% of the selling price of every VIVA GLAM Lipstick goes directly to organizations fighting for health equality, awareness, and prevention. #MACCosmetics #VIVAGLAM #WorldAIDSDay #amfAR

'Stop copying us... you're not even doing it right' - Maccosmetics Creative: Drew Elliott 🖤

✨ A night to remember✨ We unveiled our newest innovation: the weightless and hydrating 24HR Luminous Lift Studio Radiance Concealer, at an unforgettable global launch event at Six Senses Hotels Resorts Spas Ibiza. In the stunning setting of The Caves, we celebrated beauty, radiance, and community with an evening filled with light and music. The glowing sunset party featured an all-female DJ lineup with incredible performances by Desiree, LP Giobbi, Smokin' Jo, and Kim Turnbull 🔥. The evening was inspired by the early days of Ibiza, with exclusive on-location photo shoots that captured the timeless beauty of the island and the essence of our new product. ✨ Top-tier influencers, celebrities, and friends of the brand—including Rita Ora, Ming Lee Simmons, Jasmine Tookes, Kyle Kuzma and Odell Beckham Jr. joined us in celebrating this radiant launch. From the mesmerizing music to the iconic location, it was a celebration of beauty, artistry, and luminous radiance. Stay tuned for more from this unforgettable night! ✨ Special thanks to: Production: Sara Blonstein Blonstein Creative Production Photography: Paul Perelka, Danika Magdelena, Julian Buchanan PR: Purple, Aimee Phillips Makeup: Terry Barber, Sharryn Hinchliffe & Artistry team Styling Karen Binns

On 6.12.24 - we transformed an abandoned Wall Street bank vault into a star-studded VIVA GLAM Billion Dollar Ball, celebrating the 30th anniversary of M·A·C VIVA GLAM. Hosted by VIVA GLAM ambassadors Kim Petras and Danna Paola, the event unveiled our expanded charitable mission, focusing on sexual, gender, racial, and environmental equality. We also launched a new four-shade lipstick lineup that continues to give back 100% of the purchasing price to charities worldwide. The evening featured opening remarks from SVP/Global General Manager Aïda Moudachirou-Rébois and Global Creative Director Drew Elliott, followed by sets from Kim Petras and Danna Paola. We were honored to have past VIVA GLAM Ambassadors Lil' Kim and Winnie Harlow, along with friends of the brand such as Serena Williams, Teyana Taylor, Normani, Lourdes Leon, Alex Consani, Munroe Bergdorf, JT, Amanda Lepore, William P. Lauder, Jane Hudis Hertzmark, Danielle Lauder and many others join us for this incredible celebration. Cheers to the raising the next half a billion for VIVA GLAM. #beauty #news #charity #macvivaglam

6.12.2024 an unforgettable moment at the NYSE! Our M·A·C team rang the opening bell with William P. Lauder Executive Chairman of The Estée Lauder Companies Inc., joined by VIVA GLAM Ambassadors Kim Petras and Danna Paola. Celebrating 30 impactful years of VIVA GLAM, raising over half a billion dollars for crucial causes. Here's to our pledge for the next half billion and beyond! #MACVIVAGLAM Learn more about VIVA GLAM: https://lnkd.in/dDqWNhH

Exciting news! 🎉 #KimPetras and #DannaPaola are the new faces of M·A·C VIVA GLAM's 30th Anniversary Campaign! Join us in raising another half-billion dollars for NGOs worldwide by purchasing our new VIVA GLAM lipsticks that give back 100%💄 While continuing our longstanding mission of ending HIV/AIDS, we are expanding our mission to advocate for Equality for all. Kim Petras, a trailblazing LGBTQIA+ advocate and Grammy-winning artist, embodies the spirit of M·A·C VIVA GLAM. "It's amazing that M·A·C helps spread knowledge about important causes through makeup—something fun and expressive," says Kim. Danna Paola, a Latin GRAMMY Award-nominated star, joins us to empower women and girls globally. "I'm excited to give back with M·A·C VIVA GLAM," says Danna. Check out the campaign and join us in our mission for Equality for All Ages, All Races, All Genders! https://lnkd.in/dDqWNhH

🫰🏽 "Expanding Minds, Creating opportunities". When our founders Frank Toskan and the late Frank Angelo began M·A·C in their kitchen and salon on Carlton Street in Toronto back in 1984, they weren't just creating makeup, they were making history building, at the core of MAC Cosmetics , values that have anchored the brand on "Expanding Minds, Creating Opportunities". 🙌🏾 M·A·C was born a culture Brand, culture-minded, culturally-avid. From formulas and shades that stood out, to elevating makeup as an art form and building an inclusive community that truly embodies our credo: All Ages, All Races, All Genders from the gate go, the brand quickly captured the hearts of makeup artists and beauty enthusiasts around the world. 🖤 40 years in, It was my honor to chat on a panel moderated by the brilliant #jamesmanso, alongside my amazing partner in crime Drew Elliott, at the #wwdbeautyceosummit in Key Biscayne and deep dive on how Maccosmetics maintains Cultural Relevance, by continuing to be committed to broadening perspectives and opening doors through beauty, celebrating diversity, fostering creativity and meet the evolving needs of our next generation of customers and artists. 👊🏾 "Expanding Minds, Creating Opportunities." are core values that anchor us as the leading prestige makeup brand globally and they are brought to life by the remarquable #Maccosmetics teams, everyday around the globe 🌏. 🙏🏾 Congratulations to #jennyfine, the WWD #BeautyInc for another inspiring and successful #CEOsummit and thanks for having us.