MADabolic

📍 Houston, TX - MADabolic has signed a lease to open within The Ion District in midtown Houston. MADabolic Ion District will be operated by multi-unit owner, Vincent Ronca, following his first location, MADabolic The Heights, which launched in 2023. Vinnie, who was also named MADabolic's 2024 VIP at MADabolic's Annual Franchise Conference last October, originally found the brand as a member in the Washington, D.C. area. When it was time to return to his hometown of Houston, he knew it wouldn't feel the same without bringing MADabolic along. “Houston is an incredible market, and Vinnie’s dedication to the brand and his ability to create an outstanding client experience make him the ideal person to lead our expansion,” shared Brandon Cullen, MADabolic’s Co-Founder and Chief Concept Officer. “We’re thrilled to see him take this next step.” Construction will start later this spring - check out the full story here: https://lnkd.in/exXRU9zQ #HoustonFitness #IonDistrict #Houston #StrengthTraining #Entrepreneur #FitnessFranchise

📍 Tampa, FL - MADabolic Ybor City will open its doors Monday, February 10, kicking things off with a Free Week of MADness to introduce Tampa to the industry's leading group strength and conditioning program. "Ybor City has a storied history, and I’m excited to add to its culture by introducing the brand that's redefining group strength training," shared owner Todd Reisner. Tampa joins MADabolic's Florida roster alongside locations in Jupiter and St. Petersburg. A new gym will open in nearby Ft. Lauderdale early this year. Check out the full story at: https://lnkd.in/evb-Ardj

Check out this great new episode of PLYN GLTY, where MADabolic Co-Founder Brandon Cullen dives deep with Kelly Starrett and Juliet Starrett. This powerhouse duo has reshaped how we think about movement, performance, and longevity. As the brains behind The Ready State, they have built a platform that helps everyday athletes move better, feel stronger, and stay injury-free. Their resume is stacked. Accomplished athletes, best-selling authors of Built to Move, Ready to Run, Deskbound, and the classic Becoming a Supple Leopard, with rumors of another book on the horizon. You won't want to miss this conversation on how to lay the building blocks to let the next generation thrive, one that challenges the status quo in the best way possible. Apple Podcast Link - https://lnkd.in/eNrSgXrR Spotify Podcast Link - https://lnkd.in/e-5HwfmC

How to stand out in your market? Leverage the right partners to streamline operations and increase efficiency. “Operational capacity has never been more critical,” said Brandon Cullen, co-founder and chief concept officer, MADabolic, noting rising costs of real estate, labor, expertise, goods and materials. Working together, MADabolic and BeaverFit North America created custom bay units that save each studio 500 to 750 square feet without compromising the client experience. Read more at: https://lnkd.in/gDj7ZkPd

In the latest episode of the Playing Guilty podcast, MADabolic Co-Founder Brandon Cullen reflects on the values that shaped his career—from professional hockey to building MADabolic—and why they still hold true today. A decade after sharing these values in a TEDxCharlotte talk, these principles remain foundational to the values behind MADabolic: - Respect others' time. Our locked door policy is about more than punctuality—it’s about commitment. - Look the part. Ever notice how our trainers rep MAD colors on the floor? It’s intentional. How you show up matters. - Results happen outside the spotlight. The work you put in when no one’s watching determines your success. - Stay in your lane. High-functioning teams win because each member executes their role with precision. Balance is good, but greatness takes focus. Tune in to the full episode and hear Brandon break it all down: Spotify: https://lnkd.in/eYu84TPx Apple Podcasts: https://lnkd.in/evU2htrB #PlayingGuilty #MADabolic #Mindset #Leadership #Discipline 

MADabolic 🤝 GORUCK We're pleased to announce a new partnership to launch ruck clubs out of select MADabolic locations beginning this spring in collaboration with GORUCK. “Partnering with GORUCK was a natural fit for us,” says Kirk Dewaele, Co-Founder and Chief Training Officer of MADabolic. “Rucking is the perfect way for our clients to take their functional strength training outside of the gym and put it to work in both a practical and social environment. It’s challenging but inclusive, and it aligns beautifully with our mission to promote a structured and sustainable approach to strength and conditioning.” Read the full story here: https://lnkd.in/dWnseSFx #fitnessfranchise #fitnessindustry #strengthandconditioning #rucking #goruck #ruckclub #functionaltraining

On a new episode of Plyn Glty, MADabolic co-founder Brandon Cullen interviews Emma Barry, a true powerhouse in the health and fitness industry. Emma is the founder of Trouble Global and is often referred to as the 'Oprah of health and fitness.' She has built her career on pushing boundaries and taking bold risks. Brandon describes their conversation as one of shared energy and vision—an exploration of what it means to think big and live boldly. Listen on Spotify: https://lnkd.in/dQPMnEyp Listen on Apple Podcasts: https://lnkd.in/dA8uYbqT #madabolic #strengthandconditioning #enterpreneurship #fitnessindustry #fitnessfranchise #franchiseopportunity

"Toned." Arguably the most destructive word in the fitness industry, luring the unsuspecting into a sea of confusion and subpar results. Driven by the fear of "getting bulky" while chasing the elusive "toned" physique, far too many people are sacrificing strength and long-term progress. Let's cut through the noise: "Getting toned" is a misnomer. It's code for "getting lean." What most people actually need to reach their goals and sustain them for the long haul is not punishingly long treadmill sessions or pumping out reps with the lightest pair of dumbbells you can find in the bin beside the weight rack. Rather, results are made from a progressive, consistent, and structured approach to strength training and a healthy dose of the fundamentals (think 7+ hours of sleep per night, a nutrient-dense diet, and scheduled rest days). Rewiring your brain to embrace strength training and its transformative effects on your body composition might require effort. Decades of fitness misinformation have warped our perception of what it means to be strong and healthy. Start by erasing words like "toned" and "bulky" from your vocabulary. These ideas are fleeting illusions. Replace them with one word: strong. Commit to a consistent strength training regimen that challenges you and pushes you to your limits - as in, go lift something heavy today. Focus on building a foundation of strength and resilience, and the results will take care of themselves. Let's get to work.

Check out this recent episode of the Business Fitness University Podcast, where MADabolic's Co-Founder, Brandon Cullen, joins host Vince Gabriele to dig into the journey of scaling a small strength-focused gym into a growing franchise system with 40 locations open and counting. This conversation dives into what it takes to balance passion with business strategy, the challenges of scaling without losing quality, and how gym owners can best consider whether and under what model to scale. Whether you're a fitness entrepreneur or just curious about high-performance businesses, this episode delivers the goods. https://lnkd.in/e9hECaPM

DURABILITY (80% effort) – A controlled pace designed to test your ability to sustain proper mechanics over longer efforts. Our unique interpretation of “Time Under Tension” sets us apart in the industry. #MADabolic #FitnessFranchise #TimeUnderTension #FitnessIndustry #StrengthandConditioning #StrengthTraining