Madison Logic

Most software buyers make purchasing decisions as a team. 🤝 Modern buying groups are expanding—averaging 6-11 stakeholders per team—and often include senior executives playing a more prominent role in the decision-making process (Gartner). Research also indicates that around 38% of buying committees now include the CEO, a trend that indicates the strategic importance of software investments and the desire for top-level executives to guide them (SBI). Being aware of these shifting committee dynamics and using data to understand what these key roles care about most is essential for your marketing strategies to succeed. You need to manage the various concerns and complicated relationships with multiple people who might have different viewpoints, needs, and interests. Head to the blog for a deeper look at these changing buying committee dynamics and how to employ data to navigate these changes to help all group members reach a more unanimous decision in your favor faster: https://hubs.li/Q02WdfJx0 #abm #marketing #b2b #b2bmarketing #buyer #saas #software #decisionmaker

Today, we’re excited to give a special shoutout to the recipients of our Q3 R.A.V.E.S. Peer-Recognition Awards, as well as our Q3 Spot-On Award nominees! These awards honor the team members whose exceptional contributions inspire our success and help our clients convert their best accounts faster. 💜 Congratulations to our Q3 R.A.V.E.S. Peer-Recognition Award recipients: 🥇 Amina Temkin - Sr. Product Trainer 🥇 David Levenson - Sr. Team Lead, Client Success 🥇 Zefang Tang - Account Manager 🥇 Sharon Kim - Sr. HRIS Specialist 🥇 Yusika Thapa - Campaign Manager 🥇 Andriy Goltsev - Lead Engineer, Full Stack And a big congratulations to all of our manager-recognized Q3 Spot-On Award nominees: 🥇 Mohamad Safieddine - Sr. Account Manager 🥇 Henry Liu - Data Scientist 🥇 Jazmin Eck - Strategic Customer Success Manager 🥇 Natasha Eves, FCCA AITI CTA - Associate Director of Finance 🥇 Gulum Peverall - Global Payroll Manager 🥇 Samantha Koranteng, Assoc. CIPD - Sr Manager, People & Culture 🥇 Elizabeth Burroughs CPP - Payroll & Benefits Manager Thank you all for your above and beyond efforts—you continue to elevate our team and our clients’ success. We appreciate everything you do!

Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

Are your target accounts spending enough time with your content to truly understand your value? 📖 Audience exposure time tracks the time target accounts spend interacting with your ABM content. This metric reflects the quality and relevance of your content to the audience. Example: If target accounts spend 1,000 minutes interacting with your content in a month, your audience exposure time is measured and scored to prioritize audiences who know you and are actively engaging with your marketing campaigns. While your industry and platform impact your exposure time benchmarks, the obvious consensus is that longer exposure times typically indicate that your content is engaging and valuable to your audience. If you notice short exposure times, it could indicate that your content isn’t resonating. Revise your content to make it more engaging or informative. Even updating statistics and CTAs will increase the likelihood of retaining your audience’s attention, as they know they’re reading up-to-date industry insights. For more metrics to benchmark, download our new ABM measurement eBook: https://hubs.li/Q02VT5ZS0 #abm #b2b #marketing #b2bmarketing #kpi #measurement #accountbasedmarketing #contentmarketing

In today’s fast-changing digital landscape, content syndication is a powerful way for B2B marketers to amplify reach, strengthen brand visibility and generate valuable leads. 💡 Yet, despite its immense potential, evolving consumer expectations and stringent data privacy regulations continue to complicate content syndication strategies. To overcome these challenges, marketers must prioritize working with syndication partners who offer transparency, data accuracy, and compliance to ensure their campaigns deliver high-quality leads while staying within legal boundaries. In a recent Demand Gen Report article, Keith Turco, Madison Logic CEO, shares what marketers should focus on when choosing syndication partners: ethical practices, strong data management, accurate lead validation, and full transparency in how your content is used. Read the full article here: https://hubs.li/Q02VGwz30 #abm #b2b #marketing #b2bmarketing #data #transparency #privacy #contentsyndication

ABM success begins with a deep understanding of your buyer personas. 💭 As a leader in marketing innovation, Katrina Kilgas, MBA, B2B Media Manager, explains that aligning closely with sales on target personas and tailoring messaging to each one is the key to a successful ABM strategy. “We had to balance and segment the way that we were targeting persona-wise, so that we could influence from a thought leadership perspective to help gain that credibility and that trust.” ⬇️ Watch the video below to see how Katrina uses persona targeting and strategic alignment to bring marketing innovation to life, and learn more here: https://hubs.li/Q02Vy8780 #LeaderInMarketingInnovation #abm #b2b #marketing #sales #data #strategy #revenue

How do you accurately pinpoint and attribute the success of your initiatives to high-value accounts? 👇 Success in ABM doesn’t just happen—it’s driven by a series of metrics that allow you to understand what’s working and where your efforts fall short. This not only helps you prove your impact on your company’s bottom-line but also create repeatable and scalable campaigns that convert your best accounts faster. Our new eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. In it you’ll learn: 🎯 How to operate more effectively when goals grow or the market—and competitors—make it harder to grow. 📈 What KPIs and metrics to focus on and how they link to your main campaign goals. 🤝 Best practices for optimizing your ABM KPIs to ensure they align with business objectives. Download your copy here: https://hubs.li/Q02Vv0xJ0 #abm #marketing #b2b #revenue #measurement #kpi #b2bmarketing #success #goals

B2B marketing leaders know that keeping sales up to date with actionable account insights is no small task. 👇 Sales teams want timely, detailed data and use cases they can actually use to tailor their outreach, discovery calls, and demos. The challenge? Making that data and information easily accessible, relevant, and in sync with what the sales team needs to have a high-value conversation with prospects. Effective account-based marketing (ABM) hinges on a deep understanding of your ideal customers and delivering a strong customer experience that maximizes value. To achieve this, marketers need to make detailed account intelligence easily accessible, while sales teams require up-to-date data to better tailor their customer interactions. ✨ Madison Logic’s Gong integration tackles this need head-on. Designed to align sales and marketing more effectively, we’re making it easier to provide real-time insights that allow your sales teams to engage more strategically with target accounts. By integrating cross-channel touchpoints and visualizing marketing's impact on account activity, this integration enables sellers to leverage data-driven recommendations and tailor every interaction, driving more informed and valuable conversations. Head to the blog to learn more about the new Madison Logic x Gong integration: https://hubs.li/Q02Vl3fG0 #sales #b2b #abm #marketing #b2bmarketing #data #revenue #alignment

Account-based marketing and traditional demand generation represent fundamentally different approaches to capturing and nurturing leads. ➡️ Conventional demand generation focuses on a wide-reaching approach—as long as marketing generates leads and fills the pipeline, they’re doing their job. ➡️ ABM focuses instead on quality by identifying the key stakeholders within your target accounts and personalizing your marketing efforts to increase conversion and ROI. Through targeted engagement, an ABM strategy ensures strong marketing and sales alignment, with both teams working collaboratively to convert key accounts into long-term customers. Swipe right to easily break out and compare the differences between traditional demand generation and ABM. #abm #marketing #b2b #b2bmarketing #sales #demandgen #strategy #success

Marketing Logic Tip #1: Personalization matters more than ever. 💡 86% of B2B customers expect companies to be well-informed about their personal information during interactions (Gartner). Personalized experiences have the power to make customers feel seen, appreciated, and understood, forging the trust necessary for growth in the B2B world. Personalization allows brands to tailor their content and messaging to align with individual buyer needs, establishing a strong connection that fuels loyalty and accelerates conversion. However, the biggest misconception about personalization is that you can check the box on it just by adding the target buyer’s name. The reality is that personalized experience goes deeper than that. You need to understand the buying committee personas and map relevant content and messaging to each stage of the buyer’s journey to truly own the customer experience. Head to the blog for a closer look at how to do just that: https://hubs.li/Q02T_sKs0 #abm #personalization #b2b #marketing #data #b2bmarketing #targeting #buyer