Mad Realities

The latest Mad Realities show exploded to 150K followers and 7M views with just 5 posts. Shop Cats follows Michelladonna as she interviews NYC’s finest bodega cats and their owners. These are the 3 driving factors behind their explosive growth 👇 1. Expand an area of proven interest Everyone knows that the internet loves cats. But even more specifically, the internet loves bodega cats. And there’s proof of it. Before Shop Cats even existed, there was a TikTok account called Bodega Cats that highlights NYC’s most lovable cats. This account brought in millions of views and over 200K followers with incredibly low effort content. Shop Cats simply took the concept to a new level. They introduced a charismatic host, energetic storytelling and captivating editing, making it destined to be a mega-hit. 2. Open a cultural window NYC has undoubtably become the capital of TikTok. Every other video is some variation of an on-the-street interview with the subway or central park as a back drop. The internet can’t get enough of New York’s remarkably distinct culture and Shop Cats gives a deeper look into what makes the city so special. From the gritty charm of corner bodegas to cats named Ice Spice, this show bleeds NYC. 3. Provide an elevated experience From the sleek branding to it’s Hollywood-standard video quality, Shop Cats leaves viewers feeling like they’re watching TikTok Premium. Often times, heightened production can make a video feel disconnected from the average viewer. BUT, those who manage to maintain authenticity with high-quality production value become impossible to ignore. Shop Cats nails this balance. It's real, it's relatable, but it's also ridiculously well-crafted. Follow to learn all about the world of social shows and how they are taking over traditional media.

To kick off NYFW, we celebrated the launch of our show Behind the Scene S3 and our collaboration with CASETiFY at the Flower Shop in Manhattan. Thanks for coming -- we had the best time with you all! We partnered with Casetify around a bespoke opportunity - designing a custom phone case for Behind the Scene. This is an incredible example of the power of extended collectibles as a part of the IP of a show franchise - thank you to our community for all the love and support! Phone cases are live here: https://lnkd.in/dawu8nqD Sheely Taylor Cynthia Boniello

I'm so proud to share that Mad Realities show Behind the Scene was featured in Vogue Business ✨ ✨ In the words of Meta's VP of Fashion Eva Chen - "Fashion creators have always led the pack of creativity on Instagram, and are typically the first to experiment with new features or even invent new formats. Creating their own shows continues to put the power directly into their own hands — with their mobile devices.” Soooo much more cooking at Mad Realities that we're excited to show you soon! https://lnkd.in/eMnzXg-3