Magid

Magid Takes Manhattan. 🍎 We always have a great team in our offices at 47th & 8th, but even more Magid execs will be in town next week. 📺 EVP Katie Larson and EVP Bill Hague and COO Jaime Spencer will be at NAB Show Conferences #NAB. You can find them at Javitz, talking about our tools AD.VANTAGE for consumer intel and Collaborator AI for content acceleration. And Katie will be speaking at Wednesday’s TVNewsCheck Local TV Strategies conference. Click below to register. 📣 Other teammates will be in and around The Penn District at Advertising Week New York. Register NOW at https://lnkd.in/gAcsD3c5. Ad clients are using Brand eDNA solution for finding the perfect partnerships. Contact our President & CEO Brent Magid. More about our bite of the Big Apple at www.magid.com.

Thank you to our partners at Galileo 🔭 This study highlights how they support our Collaborator content accelerator, especially our Newsroom product, given the sensitive and high-stakes nature of news content. This collab is about Trust, and underscores Magid's unwavering focus on precision and brand safety—values that we define and uphold across all Collaborator content standards. Galileo gives us the transparency and ability to monitor adherence to those standards in real time.

⛈ Oh the weather outside is frightful, but the impact on your bottom line could be even worse. Our partner The Weather Company is the world’s most accurate forecaster. And that accuracy has a positive impact on millions of consumers. And positive impact on companies. Today they unveiled new insights on the economic impact of climate change and weather itself, in an important new report, “Weather Means Business.” This whitepaper leverages a comprehensive qualitative and quantitative research study conducted by us, involving hundreds of U.S. C-suite and VP-level execs. For a detailed look into how weather intelligence can transform YOUR business, and breakouts for specialized impact on the #retail, #CPG, #pharma, #insurance and #travel & #tourism industries, download their full report. Contact @billhague for more info on this and other Magid consumer intelligence solutions.

From Sept. 15th through Oct. 15th, we celebrate Hispanic Heritage Month! Typically around this time, there are more Hispanic-targeted marketing campaigns, but our AD.VANTAGE data proves without a doubt that you should be unlocking the power of the Hispanic consumer all year round. Right now, marketers are missing that opportunity in a big way. In fact, just this morning Ad Age published an article citing that "only 4% of U.S. marketing budgets are allocated to Latino-targeted efforts." Read more here ▶  https://lnkd.in/gKVHuTyN The spending power of this group dominates over non-Hispanic consumers, and Hispanics also report experiencing higher positive emotions like confidence and contentment. We also see that digital marketing can be a very effective avenue for Hispanic consumers. Read through our one-sheet below to review the powerful data behind the Hispanic consumer market and get tactical advice for how to effectively reach these consumers throughout the year. ⤵ #HispanicHeritageMonth #HispanicConsumer #Magid

HAPPY FALL! 🍂🍂 Unless, of course, your profits are falling. Or your brand awareness. Or your customer sentiment. Or your speed-to-market. Rake in the results with our consumer intelligence and activation solutions: Brand eDNA™ platform for finding #partnerships, CollaboratorAI tool for creating cost-efficient marketing content, eDNA® data set for analyzing entertainment titles, and SubScape™ solution for engaging with the perfect subscribers. Which #brands make YOU think of Fall - National Football League (NFL), Starbucks, Campbell's, The Hershey Company, L.L.Bean? They all are among the over 700 brands you can analyze today in Brand eDNA™. It’s like a dating app for your brand. Leaf it to us in Q4. Contact Jennifer Dilley

Sports viewership is big business 🏈 ⚾ ⚽ 🏀 🏒 📺 💻 And getting bigger... Venu Sports, the forthcoming standalone sports streaming service, is hiring contractors in areas including Engineering, Design, and Product. Roles are based in LA, SF or NY. Send your résumé to recruiting@venu.com. Venu is one of the big issues we study this quarter in our Magid Sports Consumption Tracking Study. Viewers are an increasingly complex mix of demos, price-sensitivities, sports preferences, #streaming and other video subscriptions, and a variety of unique emotional drivers. Get the real intel on #Sports viewership and your business opportunities with it, by joining our top clients subscribing to the study. Say "put me in, coach" to Bill Hague.

Magid Knows Gen Next Our SVP Games Mike Salmon and our SVP Global Media and Entertainment Sarah Holmes sat down recently to talk about the Convergence of their two worlds - "It's the same consumer!"

🍓 ❓ OpenAI has a new model called o1 (AKA "Strawberry") that takes prompts and works through how to solve them step-by-step. Magid CTO Alberto Melgoza provides insights into why our Collaborator tool is NOT currently playing in the Strawberry fields. Click his article below. AI for newsrooms and other comms teams is one of Magid’s real passions. See you at next month's TVNewsCheck Local TV Strategies Conference at NAB Show NYC. TV station group execs will gather on October 9th to discuss "How to Thrive in 2025." Expert guest speakers include our EVP Katie Larson speaking on the panel, "AI and Building Tomorrow’s Station Group.” Register now at https://lnkd.in/gRhyXHGW

Together with our partner Claritas, we are islands in the #stream. That is what we are. Contact Mike for more information on our SubScape™ data set for engaging with the perfect subscribers.

Recently we told you that 41% of people had already started their holiday shopping by August. Check "figuring out holiday travel" off the list as well, because many already have their plans solidified! 🚗 🛫 🚂 Here is advice from our Magid AD.VANTAGE team on how to capture these early holiday planners: 🎄 Tailor holiday travel messaging to resonate with the most likely travelers: males, under 45, and the ”Happy Roundabout" consumer segment. Highlight stress-free, family-friendly, or adventurous travel options that align with their preferences for comfort and local convenience. 🦃 Lean into the road trip preference by focusing on car-friendly offers. Since car travel dominates, create campaigns around road trip essentials, local staycation packages, or car-related services such as gas rewards, road trip apps, and vehicle safety checks. ❄ Target local experiences and offers. With road trips being a popular holiday travel choice, focus on promoting local or nearby holiday experiences, attractions, and events. Use AD.VANTAGE AI to infuse this research insight into effective outreach emails, social posts, and more. Try it here: https://lnkd.in/gAv5b2qa #HolidayTravel #ConsumerBehavior #Magid