How do top brands stay ahead? They keep an eye on their Share of Voice (SOV)—a measure of how much they stand out in advertising compared to competitors. Understanding SOV helps marketers make smarter decisions about where to invest. Learn more in Nielsen’s latest Need to Know article: https://bit.ly/4iDD7OQ #ShareOfVoice #SOV #MarketShare #Advertisers #Marketers
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Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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Explore the power of Nielsen’s Big Data + Panel measurement solution! Combining the scale of big data with panel-based precision ensures better data quality—something the industry has prioritised for years: https://bit.ly/3CQDy8S
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#PollOfTheWeek – Podcast lovers, this one’s for you! 🎙️ What’s your favorite genre to tune into? Vote now and share your thoughts! ⬇️ Want more insights on podcast listening trends? Check out Nielsen’s Podcasting Today Report: http://nlsn.co/60400wknI
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Our Top Ten Streaming List is live! 🎬 Sweet Magnolias tops the rankings with 1.16 billion minutes 🤍 While Cobra Kai finishes at #2 as final episodes debut on Netflix. Check out the full list: http://nlsn.co/60410rqVZ
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Understanding your audience: Dive deep with Nielsen. Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more. https://bit.ly/4hxrWG4 #podcast #audince #behaviors
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Streaming’s dominance 📈 amongst Black audiences presents a crucial opportunity for marketers. Discover how to stay ahead in our Diverse Intelligence Series report. Get it now http://nlsn.co/6047IvIgb
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Planning campaigns is one thing 📝— measuring campaigns is another. Watch our on-demand webinar to learn how to plan and measure cross-media campaigns with confidence. Watch now http://nlsn.co/6048L2yZm
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What is Share of Voice (SOV)—and why does it matter? 📣 It’s not just about how loud your brand is—it’s about how much space it takes up in advertising compared to competitors. Read Nielsen's article: https://bit.ly/4iDD7OQ to understand why SOV is key for advertisers. The more you stand out, the better your chances of success. #ShareOfVoice #Brands #Advertisers #Nielsen #Competitors #Advertising
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Make every impression count this #IPL season! 🏏 Nielsen unifies ad measurement with independently verified third-party data to measure and analyse campaigns. Start measuring your campaigns for #Tata Indian Premier League India on JioHotstar today: https://bit.ly/41txEo1 and get daily ad insights to track reach and improve performance. #IPL2025 #JioHotstar #Nielsen #AdMeasurement
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Landman gets another season on Paramount+ after climbing the Nielsen Streaming Top 10 charts. Read more about the success of Paramount+ originals on Nielsen charts via The Wrap!