Magnite

Our latest research report “Why Streaming TV Is a Must-Buy” has arrived in Japan! Discover how streaming ads deliver across brand recognition, trust, and awareness to boost purchase intent and drive better outcomes. Don't miss out—download the report now! https://lnkd.in/eMYePfzv

As the world's largest independent sell-side advertising platform, Magnite sits at the intersection of streaming, online video, display, audio, and everything in-between. Among other things, it helps publishers monetize content across different screens and channels, streamline workflows, and manage yield across programmatic video inventory and direct-sold inventory. In this conversation with "Data Cloud Now" anchor Ryan C. Green, Geoffrey Spence, VP, Streaming Platform at Magnite, discusses how the company uses the AI Data Cloud to provide its services and the challenges and opportunities that lay ahead for the ad tech industry.

Check out TVREV's new report that reveals how retail media and CTV are reshaping the way advertisers reach audiences. Discover how brands are leveraging first-party data and the immersive power of CTV to maximize ad efficiency and performance. Download the full report here: https://lnkd.in/gFd5yy7f

Magnite is honored to have earned the highest score in the “current offering” category in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. We’re proud to have the highest ratings possible in more criteria than any other SSP evaluated, and we are excited to continue providing superior technology and service to our clients. https://lnkd.in/eSx8wQpM

We had a fantastic time at the Asia Video Industry Association Japan In View event. Our Senior Director of Business Development Kenichiro Ohta shared key takeaways from our report "Why Streaming TV Is a Must-Buy in Japan," highlighting how ads in premium streaming drive stronger recall, trust, and purchase intent. We also had the privilege of hosting industry experts Sohei Okubo from AbemaTV and Koshi Matsuhashi from CCI (CARTA COMMUNICATIONS Inc.) in a valuable discussion on maximizing premium video inventory to elevate brand impact.

In the evolving landscape of streaming TV, an integrated ad tech stack can offer a seamless and efficient solution for optimizing ad delivery. Join us at Advertising Week LATAM where we will discuss the benefits of an integrated stack with Roku, IPG Mediabrands, and TV Azteca. https://lnkd.in/exgx7exu

Our Commercial Director of Italy, Spain & MENA Lorenzo Del Seppia and Davide Tremolada, CTO at OMG Italia, spoke at IAB Italia’s #Intersections2024 on the impact of technology on CTV media buying strategies. There was a great turnout and we thank Davide for sharing his insights on today’s digital landscape and thoughts for the future!

Wishing those who celebrate a joyous and festive Diwali!

Streaming is transforming live sports advertising, enabling targeted, impactful fan engagement. Our Managing Director of ANZ Yael Milbank explores how advertisers can drive successful ad campaigns in a live streaming environment. https://lnkd.in/eQ3MmNQ6

Our Head of Retail Media Gretchen Bobroff talks to TVREV about how we’re empowering retailers to activate first-party data and scale their ad campaigns with precision. Read the full interview here: https://lnkd.in/gcumQdAu