Marcel Digital

Meet Joe Stoffel! Joe knows what it takes to drive SEO results. He is an experienced SEO specialist who currently leads the SEO department and strategy at Marcel Digital. Over many years, Joe has created a holistic, proprietary website migration process that ensures onsite and offsite issues are addressed during the development process. Joe has completed hundreds of SEO projects including website migrations, data-driven content strategies, organic link building, local optimization strategies, answer engine optimization, and new website launches. Joe has built an SEO program focused on search engine best practices, the latest industry tools and tactics, and expert knowledge. He has managed the SEO accounts of several Fortune 500 Companies and has optimized websites for National health systems, large eCommerce businesses, established educational institutions, and franchise organizations. He has a proven track record of improving organic performance and helping to navigate the fast-changing world of SEO. In his spare time, Joe is an avid fisherman and a brewery enthusiast.🎣🍻🏙 Meet the rest of our team: https://lnkd.in/gtvrMWTA #employeespotlight

Content management systems have come a long way since their start. Traditionally, a CMS was an all-in-one solution that handled everything from content creation and storage to presentation and delivery. But as technology evolved, so did the requirements of modern websites and applications. The need for flexibility and agility led to the development of a new type of CMS known as a "headless" CMS.💡 In this post, we explore some of the most frequently asked questions about headless CMS!💻 Learn more in our blog: https://lnkd.in/g8RyZYnK #headlesscms #contentmanagementsystem

Calling all marketers! Join us at the Umbraco US Festival in Chicago on October 4, 2024 and learn how you can maximize the potential of Umbraco CMS for your marketing strategy.💡 Visit https://lnkd.in/gTNC6ayg to learn more! #umbraco #umbracofestival2024

To take your B2B paid search campaigns to the next level, you need to employ advanced tactics that go beyond the basics! By leveraging cutting-edge technology and in-depth market insights, you can gain a significant competitive edge in lead generation.💡📈 Learn more in our blog: https://lnkd.in/gDJp4dDi #paidsearch #b2b

SEO is the practice of optimizing your website to rank higher in search engine results pages for relevant keywords and phrases. However, with the vast array of metrics available, it can be overwhelming to determine which ones truly matter for your SEO strategy.💻 Here are 8 essential SEO metrics that you should track and analyze to gauge your website's performance, identify areas for improvement, and make data-driven decisions to elevate your online presence.💡 Learn more in our blog: https://lnkd.in/gVh-mSgX #seo #metrics

Struggling with your PPC campaigns? Check out our latest video from Katherine Reitz, Paid Media Specialist, as she breaks down the most common challenges and how to overcome them. 💡💻 Learn more at https://lnkd.in/gBMT_Z8f #ppc #paidmedia

Responsive design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes! It involves using fluid grid layouts, flexible images, and CSS media queries to adjust the website's layout and content based on the device being used. 💻 Learn about enhancing user engagement with responsive design and more in our blog: https://lnkd.in/gKAhNkiQ #responsivedesign #userengagement

An optimized user experience is vital for retaining visitors and guiding them towards conversion. A website that's easy to navigate, fast, responsive, and aesthetically pleasing not only meets user expectations but also encourages deeper engagement! 📈💻 Learn more in our blog: https://lnkd.in/gAM6Whi5 #ux #websitedevelopment

Meet Daniel Kipp! Dan is an experienced analytics expert with many years of analytics expertise, consulting, and successful implementations under his belt. He has a number of certifications in Google Analytics (GA4), Google Tag Manager, and Google Looker Studio, training both clients and Marcel team members on the latest measurement and data strategies. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and to provide more meaningful, decision-making reporting.💻 Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations and integrations. His solutions are rooted in measuring the success of marketing channels to business goals and to understanding digital channel attribution. Born and bred in Chicago, he comes from a large family with 7 other siblings. Dan is a father to a set of twins and husband to his amazing wife, Jessica. He loves traveling, cooking, sports, and spending spare time with friends and family. ✈🍴🌎 Meet the rest of our team: https://lnkd.in/gtvrMWTA #employeespotlight

Websites aren’t just platforms for showcasing products or services, they are crucial touchpoints for fostering and nurturing long-term business relationships. B2B websites have to cater to a diverse audience, from procurement specialists looking for detailed product specifications to C-level executives seeking high-level overviews. Add to this the need for seamless integrations with other business tools, and it's clear that managing a B2B website is no small feat. This is where Umbraco comes in!💡 Designed with flexibility and user-friendliness at its core, Umbraco is a CMS that addresses the unique challenges of B2B website management, making the process more streamlined and efficient. Learn more in our blog: https://lnkd.in/gTsHZUZ6 #umbraco #b2b