Marker Video

"...Fake or misleading reviews have become easier to create with generative AI. The problem is so big that the Federal Trade Commission (FTC) recently announced a ban on fake reviews and fines for violations, which will take effect in October." Brands are recognizing the impact of inauthentic video reviews - not only do they fail to drive sales, but they also deter consumers from engaging with the brand.

It's been a busy September thus far at Marker Video and we've got lots to catch you up on! Click below for the 60-second highlights and insight including a podcast, news from TechCrunch and a feature in the Business Post.👇

Our founder Greta Dunne recently sat down with Dave Winterlich from dentsu to chat about all things authenticity in marketing, CGC and the future of content marketing. Read the full article in today's The Irish Times (online and print) or click to listen to the full episode, we'd love to hear what you think! 🎧⬇️ Irish Times Media Solutions

We have exciting news to share!🎉 TechCrunch has named us one of their top #StartupBattlefield companies, meaning we'll be one of only 200 startups exhibiting at #TechCrunchDisrupt2024. 🙌 As a small Irish startup, we're delighted to receive global recognition like this, and we'll be heading to San Francisco this October! #TechCrunchDisrupt2024

The influencer industry, worth a staggering $21.1 billion in 2023 alone, has undoubtedly changed the landscape of marketing drastically in the past decade. Now, though, the tides appear to be changing, so today, we're discussing whether the age of authenticity calls for more transparency and less of a culture of excess. To hear one creator's insight, and to have your say, click the link. 👇

🌟Get to know one of our creators!💫 Meet Sarah Ó Tuama- Marker creator and all-around passionate video maker! We asked Sarah to tell us about her content journey so far, how she navigates content creation in 2024, and her number one video-making tip, so watch for the lowdown! #contentcreation

#Gifted, #prstay, kindly #gifted, #PrUnboxing- these are all phrases we’re used to seeing, but have you ever really considered the effects of this culture of gifting? From excessive waste to expired products, biased reviews and often cheap advertising for brands; something, we feel, needs to change, and fast! We pride ourselves on never gifting products in exchange for content, instead, we encourage our creators to review and create content about the things they truly love leading to a far more authentic video for brands, and fair payment for the creator too! 💰 For more info on how we work and how to get involved, click here: https://lnkd.in/gWVzfmfz Greta Dunne

It’s not that complicated - enable your customers who love your product to talk about your product, and reward them accordingly. There’s no need for scripted nonsense that everyone can see right through. Come on Steven Bartlett - you’re meant to be all about authenticity, walk the talk!

We designed Marker Video to be accessible, clear and easy to use. As our user base grows, we love hearing your feedback and suggestions on how to improve our platform. 📈 This week, we added a new 'how it works' section to our site, so if you've had any questions about how to use the platform and how it could work for you (as either a creator or a brand), then check it out!👇 https://lnkd.in/gWVzfmfz

We're often asked about Marker Video's long-term vision, and our answer is clear-cut! We envision people of every age, background and interest opening their bathroom cabinet, makeup bag, fridge or cupboards, pulling out their favourite products, scanning the Marker-branded QR code on the back of said products and uploading a video of their product review, there and then! Authentic content straight from the users who love a brand's products sold to the brands who need the content= a match made in heaven! 💯