Market Performance Group

Market Performance Group is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD for today’s fastest-growing consumer packaged goods manufacturers. We want to meet you where you are on your journey and help you reach your goals. Contact us today at https://lnkd.in/e7ruXdfX #marketperformancegroup #mpg #omnichannelretail #pathforward

Our FleXforce team joined the Point Pleasant Beach EMS Monster Dash 5K for the third year, raising funds to support Point Pleasant Beach’s dedicated first responders. Through Market Performance Group's GiveBack program, we proudly contributed as a sponsor for this fantastic event! #MarketPerformanceGroup #MPG #MPGGiveBack

🎉Brands, are you ready for TikTok Shop’s “Brand Palooza”? Kicking off November 13th, it’s going to be BIG! with exclusive offers and products, and shoppable super livestreams spotlighting surprise influencers and celebs. Plus, leveraging Venmo for checkout will unlock even more savings during the Cyber Five. What can participating brands expect? A major boost in discovery and purchase! Don’t miss out—now’s the moment to connect like never before. To get a jump start on your tailored TikTok strategy, DM Oliver Bogner at #GoDigital by MPG, a trailblazing TikTok Shop Partner and Inc. Magazine’s #1 Social Commerce Agency of 2024. #TikTokShop #Social Commerce #LiveShopping #TikTokMarketing #GoDigitalbyMPG #MarketPerformanceGroup #mpg

Please help us welcome Christine Mihajlov to Market Performance Group as Senior Director, Omnichannel Operations on the Target team. Christine is an experienced leader with a deep expertise across retail media, ecommerce and merchandising, most recently serving at Target as the Director of Partner Solutions at Roundel. In this role, she led a talented team of sales and client management professionals that worked across brands, agencies and merchant partners to build marketing strategies that drove sales and revenue growth for both Target and brands. We are thrilled to have Christine on the MPG team! #marketperformancegroup #mpg

This past weekend, our Order to Cash and Finance teams volunteered at the Making Strides Against Breast Cancer event in Buffalo. Braving the chilly Saturday morning, MPG team members showed up to support the cause in various ways. Karen Perri and her husband helped check in volunteers, while Dylan Irwin kept everyone hydrated at the water station. Leanne Khoury and Sarah Ismert had fun with Pinky the Unicorn, taking pictures and collecting donations. Meanwhile, Ashley Walker brought extra cheer by wearing the Pinky the Unicorn costume, spreading smiles throughout the event! With over 4,000 attendees, it was a meaningful and impactful day as we all united to raise awareness and make strides in the fight against breast cancer. #MarketPerformanceGroup #MPG #GiveBack #OrderToCash #Finance #BuffaloNY #MakingStridesAgainstBreastCancer #BuffaloStrong #BreastCancerAwareness #TogetherWeCanMakeADifference #GreatPlaceToWork #Volunteer

What does it take to propel Best Buy sales in the final months of the year? 🎄While the holiday season is fast approaching, there’s still a window to fine-tune your strategies. Gain practical insights from Rob Bader, who taps into his strong CPG, entertainment, and toys experience and long relationship with Best Buy to ensure value-add solutions that resonate with retailers and consumers alike. Don’t leave money on the table this season. Check out Rob’s blog for valuable tips and connect with him at rob.bader@thecpgretail.com on optimizing your strategies to drive profitable growth. 🌟 https://lnkd.in/eMSptD8j #HolidayRetailStrategy #BestBuy #omnicommerce #CPGbyMPG #MarketPerformanceGroup #MPG

Customer obsession is at the heart of everything that Amazon does. From Jeff Bezos directly, "We're not competitor obsessed, we're customer obsessed. We start with what the customer needs and we work backwards.” I attended #unboxed last week which is Amazon's annual meeting about new Ad updates. The "Customers" at this event are brands & agencies who buy Ads. So if your Customer is someone who buys ads and you are a customer obsessed organization, what would you do? Sell them more Ads. Here is another Jeff Bezos quote, "Advertising is the price you pay for an unremarkable product or service." Given the massive increases in 3P seller fees over the past few years, inflation across the supply chain, and rising competition from Temu, Shein, TikTok and others, it would have been nice to hear more about "doing more with less". Because there are all sorts of ways to drive more profitable sales without only utilizing Ads. Amazon (and myself included) like to talk about "thinking long term". But the harsh reality is there is no long term if you run out of money in the short term. If you are a part of an organization that is having to make tough decisions or just want to have an entertaining conversation (this part I promise!), please feel free to reach out and know you are not alone. I or anyone at Market Performance Group will shoot you straight and help think through "how to do more with less."

Brand owners, don’t be left on the sidelines this holiday season! According to new data released by eMarketer, close to 70% of eCommerce leaders are dialing up their social ad spend this season. Why? A robust social commerce strategy has become essential in driving sales in today’s competitive retail landscape. If you’re not capitalizing on platforms like TikTok, you’re missing a major opportunity to connect, engage, and convert. Whether you’re new to the game or ready to elevate your approach, we’ve got powerful insights to unlock performance in this important channel. DM Oliver Bogner at #GoDigital by MPG, a trailblazing TikTok Shop Partner and Inc. Magazine's #1 Social Commerce Agency of 2024. #SocialCommerce #eCommerce #TikTokShop #HolidayRetail #omnicommerce #MarketPerformanceGroup #mpg #TeamGo

Some big announcements from Amazon at #unBoxed2024 this week! What caught our attention? Amazon’s new Demand-Side Platform (DSP) innovations. Check them out: -Precise full-funnel reach. Enhanced capabilities for simplified, full-funnel engagement. -Streamlined user experience. Simplified workflow allows for campaign creation in just a few clicks. Desktop, mobile, and app display inventory in one consolidated line item. -New frequency cap controls. Help optimize ad spend and reporting through optimized frequency solutions. -Enhanced Interoperability. Integration of Amazon DSP with Amazon Marketing Cloud and third-party data providers like Pacvue means brands can leverage their first-party data for more relevant, more effective ads with Amazon DSP audiences. -AI-driven Performance+ optimization. New enhancements like re-marketing, retention, and prospecting capabilities have been added, with early results showing a 51% improvement on average in customer acquisition costs. -Ad relevance. New capability to deliver on campaign outcomes regardless if an ad identifier is present. Drive more relevant and performant ads and reach consumers everywhere. -AI creative studio: Conceptualize, generate, and refresh creative across entire marketing funnel. Available for images, video, and audio. Interested in learning how these tools can enhance your marketing strategy? Reach out to Amy Woods-Ketterer or Sabrina Bedell for their insights. #amazonads #DSP #programmatic #unBoxed 2024 #digitaladvertising #MarketPerformanceGroup #MPG

With the holiday rush on the horizon, what’s your game plan to crush those sales targets? 📈 If Social Commerce isn’t yet part of your game plan, you’re missing a big driver. Just as Amazon did, Social Commerce is redefining how consumers discover products and shop online. And TikTok is leading the way, with 170 million monthly active U.S. users. It's all about creating a seamless shopping experience where consumers can browse, engage, and buy—all without leaving the app! 🔥If you're not on TikTok, you’re likely missing out big time! To understand the incredible growth opportunities for your brand this holiday season, connect with Oliver Bogner at #GoDigital by MPG, a trailblazing TikTok Shop Partner and Inc. Magazine's #1 Social Commerce Agency of 2024. #SocialCommerce #eCommerce #Omnicommerce #HolidayRetail #TikTokShop #InfluencerMarketing #MarketPerformanceGroup #MPG