Market Research Institute International

Explore how ecosystem science can shape modern market research in our latest guest blog post! Erin Sowell, who was recently named one of the Market Research Council’s Emerging Leaders, shares her journey from environmental studies to leveraging ecosystem principles for strategic insights. Discover her approach to building resilient, insight-driven business strategies: https://lnkd.in/gn6FSZCx

Is there a consumer insights revolution? The MRII "Insights & Innovators" podcast presents Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, who wrote the book, "The Consumer Insights Revolution." MRII Board member Stan Sthanunathan, CEO i-Genie.ai, talks with Stephan about future-proofing your business through the control of data and tools, and about changes in how multi-national corporations do research.  Listen and subscribe here: https://lnkd.in/gVfQ3N8Q or on your favorite podcast platform.

💵 Win $2500 USD! 💵 Apply by Nov 1, 2024, for the MRII Data Analysis Award, sponsored by Infotools Harmoni! Showcase your market research analysis skills for a chance to win. Participants get exclusive data access and guidance, with a $2500 prize for the winner and a free online course for the runner-up. Key Dates: Registration closes: Nov 1 Final submissions: Nov 10 Don’t miss this chance—apply today!

Interested in recruiting talented researchers? Participate in  The University of Georgia MMR Career Fair on Tuesday, December 3rd, 2024. To request a booth, please fill out the request form: https://lnkd.in/gsv44Jv7

How can anonymization and deidentification support ethical data practices? This guest post from Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM explores the crucial role of protecting personal information in the evolving landscape of data collection. By adhering to anonymization and deidentification methods, researchers can ensure privacy while still gaining valuable insights. These practices are key to building trust with participants and maintaining ethical standards in market research. Read more: https://lnkd.in/ge6KECBC

Segmentation is a combination of science and art. In just six minutes, you can learn more about "Advanced Analytics: Segmentation" in our latest YouTube video with Corrine Moy: https://lnkd.in/gVUHhgCN In the quick hit video, Corrine simplifies the process of segmentation by explaining both the principles and practical steps to create clear, actionable market segments. Segmentation is key to shaping everything from marketing messages to product design, making it a critical tool for driving targeted growth. #MarketSegmentation #GrowthStrategy #MarketResearch #BusinessInsights

Don't miss your chance to apply for the MRII Data Analysis Award, sponsored by Infotools, Insights powered by Harmoni, celebrating excellence in the field of data analysis within market research. 💰 First place wins $2500 USD cash!! 💰 This new award recognizes outstanding contributions and innovations that drive deeper insights and smarter decisions. If you're passionate about data and making an impact in the industry, this is your chance to shine... Learn more about the award and how to apply: https://lnkd.in/ggqbBnCF

Five Lessons from a Market Research Entrepreneur! 💡 New Podcast Alert 💡 In our latest "Insights & Innovators" podcast, veteran entrepreneur of five startups Dan Coates of YPulse shares the rollercoaster ride of starting research businesses. Join Katie Gross, President at Suzy, as she talks with Dan about the skills needed to start and run a business. You're sure to gain new perspectives on our industry, and what it takes to succeed. Have a listen! Tune in here: https://lnkd.in/gmmNHnTV — or on your favorite podcast streaming platform.

We are excited to announce that MRII and the University of Georgia Center for Continuing Education & Hotel are partnering with AMAI México to make the Principles Express suite of courses available in Spanish to practitioners in Mexico and throughout Latin America. These programs aim to provide in-depth training on the latest research methods and insights, helping elevate the skills of professionals in this growing market—furthering our global reach and accessibility. Learn more: https://lnkd.in/gRfkeJyr

The ESOMAR Asia Pacific 2024 conference will be held from November 6-8, 2024, in Bangkok, Thailand, gathering industry leaders to explore innovation and trends in market research! We will be there with University of Georgia Center for Continuing Education & Hotel exhibiting and hope to see many friends in APAC. Use our MRII partner code to get 15% off: IGNIGHT2024_MRII15 @ https://lnkd.in/e5f7he63. This three-day event will feature thought leadership, data-driven insights and breakthrough technologies shaping the future of consumer research. We are looking forward to learning from regional experts, gaining cutting-edge knowledge, and discovering strategies to stay ahead in the rapidly evolving insights landscape. Will we see you there?