Market Unwinded reposted this
Family offices are moving beyond real estate—where’s their money going next? Wealthy families are no longer putting all their eggs in the real estate basket. They're diversifying into new, high-growth sectors that promise long-term returns and stability. Here’s where the smart money is flowing: 1️⃣ Tech takes the lead: Investments in AI and regenerative technologies are surging as family offices look to the future of automation and sustainability. 2️⃣ Private credit fills the banking gap: With traditional banks tightening lending, family offices are turning to private credit funds, creating new opportunities for higher returns. 3️⃣ Luxury collectibles are in demand: Watches, art, and jewelry now make up 17% of their investable assets, blending passion with portfolio diversification. 4️⃣ Startups get a boost: Family offices are betting big on consumer-facing startups, focusing on disruptive ventures with global potential. 5️⃣ Going global: Cross-border investments are on the rise, as families seek diversification across markets and economies. Family offices are evolving, blending tradition with innovation to stay ahead in a fast-changing world. Are you following their lead? #FamilyOffices #WealthStrategy #AlternativeInvestments #PrivateCredit #MarketUnwinded #Montaigne