Marketbridge

At Marketbridge, we’re all about being kind, open, real, and brave—and that means having conversations that matter. That’s why we’ve incorporated live learning sessions based on Radical Candor®, the New York Times bestseller by Kim Scott, into our learning and development plans. Radical Candor shows how caring personally while challenging directly can strengthen relationships with our colleagues. By learning how to give honest, thoughtful feedback at the right time, we’re leveling up our teams, building trust, and becoming even more irreplaceable. It’s all part of our mission to stay magnetic, adaptable, and always growing!

For the rest of the week, I want to highlight some agencies that you should absolutely consider if you need help with your marketing efforts. First up is fama PR (now Marketbridge). After over a decade of working with PR agencies, I can honestly tell you NO ONE will work harder to meet your goals than this team. Of course, I had THE BEST team in Gail Scibelli, Geoffrey Lopes, Matt Flanagan, Dan Gaffney, Alexandra Miller, and Leah Kleinberg. Here are just a few reasons I unequivocally recommend fama PR/ Marketbridge for all your marketing needs. ⭐ They plan by outcomes, not hours. They do what needs to be done to meet the company goals within reasonable project scope. ⭐ The team is senior. They have years of knowledge and experience and even the few more junior team members have experience or specialized skills that bring value to the account. ⭐ The team is consistent. If you work with agencies, you know that your account team can feel like a revolving door. Not the case here. I had the same team for more than 2 years and the only changes were additions to the team to support us better. ⭐ They are technically knowledgable. They know the market and bring that experience into their pitching and writing. I never felt like I had to explain market basics or teach them how our message fit into that. ⭐ fama PR is now a part of Marketbridge, which is a more comprehensive Marketing firm, so you can build comprehensive marketing campaigns or pick and choose which services you need. ⭐ They are flexible. No matter how the direction changed, they were always up for the challenge and never complained. ⭐ They challenge you to think differently. I cannot tell you how frustrating it is to hire an agency who just complacently goes along with your suggestions. I WANT an agency to tell me there's a better way to do something. Isn't that why you hire them?? I can name at least 10 times the team convinced us to do something new or different that ended up being the right move to meet our goals. ⭐ They go above and beyond. I have too many examples here to list, but when I say they will do what's necessary to meet your goals, I mean it. They never stop coming up with ideas and working to make YOU look good. ⭐ They are fun! I absolutely loved our weekly meetings. They were efficient and productive, but also fun. Best people on the planet! If any of my CMO or marketing friends are looking for an agency, please reach out to me because I would love to connect you directly! I've also linked to their website in the first comment below. 👇

We know how the rise of the internet, smartphones, and other technological disruptions have changed the way we do business. But what about how generative AI (GenAI) is impacting current go-to-market (GTM) models? To better understand this, we interviewed high tech market leaders—gathering feedback across executive teams, marketing, sales, customer service, and strategy. Learn where GenAI is expected to create new value and disrupt current GTM models in our latest research report: https://hubs.la/Q02T_qqg0

Growth leaders are feeling the pressure to demonstrate #marketingeffectiveness and #ROI. But it’s getting harder every day. Disconnected channels, tech, programs, and partners have left many leaders lacking a clear-eyed view of what’s working and what’s not. At Marketbridge, we use rigorous scientific methods to help growth leaders draw a direct line from marketing to business impact. This ensures leaders know where to invest to reach the efficient frontier. See how we’re helping truth-seeking growth leaders make smarter decisions for their brand and their bottom line: https://hubs.la/Q02T_sMF0

At Marketbridge, we continue to do very innovative work around measuring marketing effectiveness. We also continue to innovate our Marketing Effectiveness Platform (MEP), an integrated application designed to provide decision-makers with a single place to understand multi-channel performance, and perform "what-if" analysis of spend by channel. The ability to create and view these hypothetical "scenarios" has taken off recently with the addition of advanced controls, reactive visualizations, and a non-linear optimization compute layer. In short, we're giving our clients the tools they need to analyze the past, plan for the future, and iterate quickly. #marketinganalytics

1 week from today I'll be on the Kargo Marketing stage @ #HLTH USA with Marketbridge's Andrew Rouse. We'll cover current data privacy, including unknowns around Google Chrome cookies and strategies for compliant healthcare targeting. See you there! Use code 24p_Kargo250 for $250 off a general attendee pass. Register here: https://lnkd.in/enkypRb8

When was the last time your marketing team took a risk that paid off? Innovation in marketing is tough, especially in industries where regulations are tight and risks are high. Enter the Innovation Lab—a platform for ideating and testing bold marketing concepts. Here, high-risk ideas with unproven hypotheses have the chance to prove their worth. With clear criteria and rapid execution, an Innovation Lab empowers marketers to push boundaries and drive significant growth while navigating compliance. Unlock the benefits of gathering and analyzing innovative marketing ideas, testing market validity quickly, and quantifying opportunities at scale in our latest whitepaper: https://hubs.la/Q02TyBNv0

Art vs. science? Achieving greater share of voice and captivating audiences in complex markets requires both in equal measure. Our team seamlessly connects strategy with activation to create resonant, emotionally charged brand and demand experiences. These experiences are grounded in business strategy, enabled by data and technology, and effectively measured. See how we’re helping some of the world’s biggest and most ambitious #B2B and #B2C brands stand out and win in the market: https://hubs.la/Q02Qm-PX0

A few of our team members are in the city of lights for Breakthrough '24, soaking up insights and connecting with top go-to-market leaders. ✨ From one conference to the next, our team continues to reinvent growth by engaging with the sharpest minds in B2B and B2C. Want to see where we’re off to next? Check it out here: https://lnkd.in/e-UMBv5T.

Marketing budgets are shrinking, but expectations aren’t. Even with tighter resources, we’re still expected to keep testing, tweaking, and scaling our efforts. Our whitepaper, “Accelerate growth through test-and-learn marketing culture,” dives into these challenges and offers actionable steps to build an efficient, measurable, and scalable marketing strategy: https://hubs.la/Q02SNW0k0 What's inside in the whitepaper? • Budget realities: Marketing spend fell from 9.1% to 7.7% of revenue—leaders must do more with less. • Optimizing the funnel: Balance immediate demand capture with long-term brand investment. • Measurement and testing: Build a framework to assess and improve cross-channel performance. • Key testing levers: Focus on audience, product, channel, and creative for impactful results. • Scaling success: Apply insights to speed time to market and maximize ROI.