MarketerHire

Technology should support strategy, not slow it down. In a recently conducted marketing tech stack survey with the talent on our platform, 55.2% of respondents identified integration between tools as their biggest challenge with their marketing tech stack. This is not surprising - as marketing grows more complex, teams add a wide range of specialized tools, each promising unique value. But if these tools can’t work seamlessly together, that value quickly becomes diluted, leading to inefficiencies and data gaps. For many marketers, the fix isn’t necessarily buying more tools—finding the right ones and ensuring they work well together. We need solutions that prioritize smooth integration, empower our teams, and make our data accessible across platforms. How are you tackling the integration challenge in your marketing stack? #MarTech #MarketingTips #MarketerHire

“One of the biggest mistakes growth marketers make is ignoring qualitative insights.” We recently surveyed our network of 1% vetted marketers, and top growth marketer Vlad Ihlinskyi 🇺🇦 pointed out something powerful: “In the push to be data-driven, these marketers often overlook that game-changing insights usually come from talking to users or running surveys, not just looking at numbers.” In the survey, Customer Lifetime Value and Organic Traffic Growth were ranked as the top 2 growth marketing metrics that were hardest to improve. Marketers who can marry quantitative analysis with qualitative insights have a shot at moving these numbers. What's one qualitative insight you've uncovered that surprised you? #growthmarketing #userinsights #datadriven #qualitativeinsights #marketingtips #MarketerHire

Missed our webinar with Dan McGaw? Here's the YouTube recording if you'd like to watch how to get the most out of your marketing tech stack: https://lnkd.in/dhRWW-7y

When your VP of Marketing leaves unexpectedly, it’s more than just a staffing issue—it’s a critical moment that demands a swift and strategic response. That was the case for a fintech company with a $500k+ annual marketing budget and a small but scrappy team. With no marketing leader to guide their efforts across lending, investment platform marketing, and corporate brand strategy, they needed an experienced hand to step in and lead the way. But they weren’t just looking for a replacement. They needed a fractional CMO with fintech expertise, experience in investor marketing, and the ability to lead a lean, agile team through this transition. That’s where our custom matchmaking process came in. We didn’t just send a list of candidates; we carefully vetted and handpicked someone who could tackle their unique challenges. After understanding their needs in detail, we introduced them to Reggie. His deep experience in fintech and cryptocurrency made him an ideal fit. With a proven track record of leading marketing efforts for companies like Blockonomics and Bitrefill, he was equipped to deliver results from day one. Reggie’s key accomplishments included: 🔸 Expanding organic reach in Latin American markets 🔸 Generating $1M+ in annual revenue through a gift card campaign 🔸 Launching one of the largest NFT mints on the Base network During the scoping call, Reggie’s thorough preparation and deep understanding of their challenges reassured the team that he was the right fit. They were looking for his blend of fintech expertise and flexible strategy. Within days, they hired him, confident in his ability to lead the team forward. With Reggie on board, the company is ready to move forward with renewed direction and confidence. Are you facing a gap in your leadership team? How are you navigating the transition?

It’s not about having the latest tools—it’s about having the right tools. Join Dan McGaw and David Lorango on October 29th for a webinar that’ll change the way you think about building and refining your marketing stack in 2025. Register below 👇 #MarketingTech #DigitalMarketing #DigitalStrategy

When paid social campaigns stagnate across industries, it’s not just frustrating—it’s a signal that something needs to change, fast. A digital agency managing $400k in monthly ad spend across SaaS fintech, travel, and e-commerce couldn't break through their performance plateau.  Their in-house team was maxed out, and their current strategy wasn't cutting it. They needed a paid social expert to turn things around, but not just any “expert” would do. Their ideal candidate had to have the following: 🔸 Proven success on Meta and LinkedIn 🔸Experience managing $10M+ annual budgets 🔸A history of driving measurable results across diverse industries Finding this unicorn of a marketer seemed like a long shot. That's when they turned to MarketerHire. Through our custom matchmaking process, we found Whitney within days. Whitney had previously: 🔸Boosted Ad Recall and Recommendation by 15 points each for a major beverage company 🔸Increased leads by 70% while reducing cost per lead by 30% for a hospitality leader 🔸Drove a 35% increase in sales and cut cost per sale by 16% for a tech giant With her extensive experience in performance marketing across multiple platforms, Whitney was exactly what the agency needed. Within days, they hired her to lead their paid social efforts, and they were so impressed that they brought on an additional paid search expert from MarketerHire. Has your multi-channel paid social strategy hit a wall? What strategies helped you push through to the next level of growth?

Overcoming writer's block is a common challenge for content marketers. In a recent survey, we asked our content marketers how they handled creative blocks. 36.8% of the respondents answered that collaborating with team members would be the most effective strategy. Many emphasized that team collaboration sparks fresh ideas and creates a sense of shared accountability, which helps them stay motivated and break through creative barriers. Now, WHO are the best team members to collaborate with? Here's what some of our marketers had to say: Joan Weisman, an SEO specialist for B2B clients across industries, wrote: "There are always more outstanding content ideas if you know where to look. Talk to the sales and customer services teams… You can always find more relevant, engaging topics to write about." “Collaboration across departments - particularly with sales and customer service - can provide invaluable insights for refining your content and aligning it with business goals" is what Valbona Tika, Digital Strategist at Lunara Digital, recommends. In the comments, share your best tips for engaging with sales and customer service teams to overcome writer's block!

It's almost 2025… are your vendor contracts coming up for renewal? 2025 goals and budgets being determined as we speak? With 8,000+ marketing tools available today, the challenge isn't finding tools— it's figuring out which ones are worth your time and money. Luckily, on October 29, Dan McGaw (Founder of McGaw & UTM.io) will join MarketerHire to break down what you should consider when building or refining your marketing tech stack for 2025. He'll help make sure your tech stack is working for you, not for your vendors. Don't miss it — save your spot today: https://lnkd.in/gbRFqvzv

Finding specialized talent on a limited budget can be challenging. A growing podcasting platform recently faced this dilemma, needing a Salesforce Pardot expert for a short-term project while managing tight finances. The requirements seemed impossible: specific skills, tight timelines, and limited funds... But we love a good challenge. We identified Renee, an expert email marketing and CRM systems guru. Her impressive track record at innovative startups & media companies includes: 🔸 95% increase in email engagement 🔸 11% boost in conversion rates 🔸 35% improvement in user adoption and engagement Within days, we matched Renee with this podcasting platform. Her expertise aligned perfectly with their needs, and her freelance status accommodated their budget constraints. It was like finding the missing piece of the puzzle - the ideal solution to their staffing challenge. Have you ever missed out on top talent because you thought it was out of reach, or struggled to find niche skills for specific projects due to budget constraints? Share your experiences below.

Finding specialized talent on a limited budget can be challenging. A growing podcasting platform recently faced this dilemma, needing a Salesforce Pardot expert for a short-term project while managing tight finances. The requirements seemed impossible: specific skills, tight timelines, and limited funds... But we love a good challenge. We identified Renee, an expert email marketing and CRM systems guru. Her impressive track record at innovative startups & media companies includes: 🔸 95% increase in email engagement 🔸 11% boost in conversion rates 🔸 35% improvement in user adoption and engagement Within days, we matched Renee with this podcasting platform. Her expertise aligned perfectly with their needs, and her freelance status accommodated their budget constraints. It was like finding the missing piece of the puzzle - the ideal solution to their staffing challenge. Have you ever missed out on top talent because you thought it was out of reach, or struggled to find niche skills for specific projects due to budget constraints? Share your experiences below.