Structured

Structured

Advertising Services

New York, NY 20,675 followers

Structured - A performance marketing firm.

About us

Structured is a full service performance marketing firm. We have one goal - that is to be a growth company. What does it mean to be a growth oriented company? We’re on the mission to build a company culture that drives and inspires growth for our team, our clients and the company. Growth isn’t only about tangible results and charts that show increasing numbers each year, growth at Structured is also about a mindset of continuous improvement, perseverance in the face of failure, the desire to learn and improve, embracing and chasing after challenges. At Structured the goal is to grow in a profitable and sustainable manner with a focus on the long-term. Structured has successfully grown over the last 6 years from a small team of 2 into a team of over 70 people while having acquired multiple companies and scaled many clients into thriving 9 figure companies.

Website
https://www.structured.agency/
Industry
Advertising Services
Company size
51-200 employees
Headquarters
New York, NY
Type
Self-Owned
Founded
2018
Specialties
Digital Marketing, Facebook Ads, Influencer marketing, Email Marketing, and Content Creation

Locations

Employees at Structured

Updates

  • Our designers keep knocking it out of the park with these email campaigns. And we NEED to share what makes these convert: Elizabeth Anthony Their 'Giving Back' campaign perfectly blends promotion with purpose. The 10% offer sits front and center, but it's tied to their charitable mission which builds emotional connection with their shoppers. We also added a testimonial section that transitions customers smoothly to the final CTA - creating that perfect moment where social proof meets shopping opportunity. This design converts because it makes customers feel good about their purchase. The Bar The Bar is known for their premium spirits, so cocktail recipes are a must in their email strategy. We included camp-inspired recipes to tap into nostalgia while showing off their products in action. The horizontal product display creates a seamless shopping experience with each bottle getting equal attention while at the same time guiding customers toward the limited edition cocktail kit at the bottom. Sans This water purifier email leads with a powerful pain point: "Quench with Confidence NOT CHEMICALS." The clean, minimal design perfectly matches their brand aesthetic while letting the message take center stage. What really works here are those specific filtration statistics that build credibility and benefits formatted in a scannable list for easy consumption. The limited-time offer at the bottom creates urgency without undermining the wellness messaging above. Want emails that actually convert? Check out how we can help your brand: https://lnkd.in/gpbDmmzD Jake Schmidt Chase Dimond Ruthie Abraham Nick Shackelford

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  • ↳ How we turned $40K ad spend into a 4.5X ROAS for this DTC brand Most brands run their channels separately and hope for the best. When this food brand came to us: → No live campaigns in Q4 → Low AOV ($10 products) → Limited ad budget → Siloed channels Their goals seemed ambitious at first. They wanted: → 1.5X Meta ROAS → 3X new customer MER → 45% email revenue → 3X purchase frequency But were's what actually worked: Paid Media Foundation → We segmented by AOV performance → We pushed a gift set focus to increase order value → Cooking class promotion that aligned with our customer's interests → Result: 2.7X initial ROAS Channel Integration → Aligned paid and retention → Coordinated promotional timing → Seamless customer journey → Result: 4.5X recent ROAS Launch Strategy → Valentine's gift set push → Cross-channel urgency messaging → Integrated promotional timing → Result: Client increasing budget While most brands keep channels separate... Smart brands build integrated revenue systems. Chase Dimond Jake Schmidt Nick Shackelford Ruthie Abraham

  • Our designers just crushed another round of email designs. Here's what makes each one convert so you can do the same: 1. SVGE Beauty They do a brilliant job bringing their products to life. Strong imagery shows exactly how the product works, with speech bubbles highlighting key benefits that their makeup-savvy audience cares about. The dripping effect and color palette perfectly match their edgy brand voice. 2. Create Wellness The email takes a complex product and makes it simple to understand. Clean minimal design draws attention to the key benefits, while the ingredient spotlights educate customers on exactly what they're getting. When you're selling wellness products, clarity builds trust. 3. Fi Smart Collar This brand nails their copy with "We speak dog so you don't have to." Followed by a clear breakdown of features that speak directly to pet parents' biggest concerns. The imagery of happy dogs reinforces that emotional connection. Every design element serves the brand's unique value proposition while making it easy for customers to say yes. Massive shoutout to our design team who keeps raising the bar with every project 📈 Jake Schmidt Chase Dimond Nick Shackelford Ruthie Abraham

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  • How we doubled email revenue without discounts for this wellness brand. ↳ Email attribution increased from 14% to 31% Most brands rely on endless discounts: → 50% off flash sales → BOGO promos → Weekly discount blasts When this wellness brand came to us they were relying on: → Heavy discount dependency → Basic automated flows → Inconsistent campaign strategy First, we fixed the foundation: Content Strategy Shift → Replaced discounts with educational content → Created monthly "Health Class" series → Built authority through expert content Flow Optimization → Rebuilt 17 automated flows → Focused on value over discounts → Increased customer touchpoints Design Enhancement → Refreshed brand visuals → Improved email layouts → Added engaging GIFs/visuals After over 3 months of working with us? → Revenue increased to 30K/month → Non-promotional emails are now outperforming sale emails → Educational content driving highest engagement → Consistent growth without constant discounts Big thanks to our design, copy, and strategy teams who made this transformation possible. We delivered the client's highest revenue month to date 🚀 Jake Schmidt Chase Dimond Ruthie Abraham Nick Shackelford

  • Every e-commerce brand needs a reliable email channel. One where your systems directly result in predictable revenue. Without proper email systems, your business isn't really in your hands. It's a function of: - Random promotional blasts - Inconsistent customer engagement - Hoping discounts will save the day And all of that just sounds like you're running your business on hard mode. It's why eventually you have to first create valuable content. And then when you've identified what resonates with your audience, start scaling those concepts to your list. That means: - Sending educational content weekly - Creating campaigns that build trust - Focusing on customer relationships, not just sales Your content quality will mirror your revenue growth. Jake Schmidt Chase Dimond Nick Shackelford Ruthie Abraham

  • If you're still treating email marketing only as a discount channel in 2025, you're falling behind. A few years ago, every e-commerce brand's email strategy looked like this: ✅ Blast discounts weekly  ✅ Send generic welcome flows  ✅ Focus only on open rates  ✅ Run endless sales no one cares about But guess what? Here's how email really works now: Relationship first, revenue second  ↳ Content starts with building trust, not just pushing sales Systems over random campaigns  ↳ Most brands overcomplicate things. Focus on what actually converts Customer journey over generic blasts  ↳ Email should build loyalty, not just temporary spikes Value-driven content is key  ↳ Education and storytelling drive more sales than discounts Performance tracking matters more than ever  ↳ Weekly health checks beat hoping for the best Once you go from treating email as an afterthought to building proper systems, it becomes your most reliable revenue channel. Jake Schmidt Chase Dimond Nick Shackelford Ruthie Abraham

  • Not sure what email campaigns to send to your list? Here are 13 proven types we use for 7 & 8 figure brands: 1. Value Proposition Focus → Highlight one key reason why your product matters 2. Timely News Tie-ins → Connect your brand to current relevant events 3. Social Proof Spotlights → Real customer testimonials and results 4. How It's Made → Showcase your quality through process transparency 5. FAQ Deep Dives → Answer one burning customer question thoroughly 6. Behind The Scenes → Show your team and company culture 7. Tips & Tricks → Provide value while showcasing products 8. Before vs After → Real customer transformation stories 9. What's Inside → Break down product ingredients/components 10. Holiday Tie-ins → Leverage fun national days relevant to your niche (National coffee day, Groundhog day, etc)  11. Blog Content Preview → Tease valuable educational content 12. US vs THEM → Clear comparison with competitors 13. Back in Stock → Create urgency around popular products These work because they build trust and show that you're a brand worth paying full price for. Your customers want things that bring value to them, not another discount code. Go send those campaigns and start building real relationships with your list 📈 Chase Dimond Jake Schmidt Ruthie Abraham Nick Shackelford

  • Here's the harsh truth for e-commerce brands in 2025. You can have: → Great products  → Beautiful websites → Viral ads. But if you don't: → Build real relationships with subscribers  → Create content that educates, not just sells  → Have systems that drive consistent results Then you're leaving serious money on the table. The DTC landscape has changed. Ad costs keep rising. Competition is fiercer than ever. Customers have more options than ever.  The challenge isn't just getting customers, but turning them into loyal fans. The more we’ve seen brands lean into their email strategy, the more their revenue grew. Fix your email strategy now, or keep wondering why your customers aren't coming back. Chase Dimond Jake Schmidt Nick Shackelford Ruthie Abraham

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