MarketerHire

A Swedish B2B SaaS company grew fast, but poor design kept slowing them down. ⏳ They tried a sleek, on-demand design subscription service. Its fast turnaround and unlimited revisions seemed like the perfect solution. But… within weeks, something felt off. The designs came back generic, lacking any sense of brand identity. Every request became an exhausting loop: revise, re-explain, repeat. Instead of saving time, they spent more time fixing bad designs than focusing on strategy. Meanwhile, their marketing projects stalled.  They needed visuals now, not weeks from now. Something had to change.  Then, they remembered Michelle. Months earlier, they had needed a Product Marketer to help them: ✅ Educate their audience ✅ Grow their user base ✅ Improve retention MarketerHire matched them with Michelle in just three days. She joined the team within two weeks and was invaluable within months. Now, looking at their design problem, they had to ask: 💭 If MarketerHire could find the perfect Product Marketer, could they do the same for design? It was worth finding out. They booked a call with Nicolas Alber, one of our key account managers.  Nicolas listened, asked the right questions, and understood exactly what they needed: 🎨 A design assistant to handle ✔️ Ad creatives ✔️ Graphic design ✔️ Email templates ✔️ Landing page designs He used MarketerMatch—our custom matching process designed to quickly connect companies with pre-vetted experts—to find the right fit. Nicolas identified a design assistant with: ✨ 3 years of experience 🎥 Motion design & light video editing 📲 Short-form content skills (reels, product showcases) The company moved forward with our one-week free trial and hired the designer right after. How much time and energy is your team spending fixing, instead of creating?

Struggling to make TikTok work for your business? It’s not just about posting random videos—it’s about strategy. This guide provides 15 high-impact TikTok content ideas and a structured system for streamlining content creation. Read it here ➡️ https://lnkd.in/gjhBu9zn #TikTokMarketing #ContentStrategy #SocialMediaGrowth

Did you miss our webinar on building a profitable paid search strategy? No worries—you can catch the full recording on YouTube! Jonathan Bland and ✌🏻Jason S. from Omni Lab joined us to break down the key elements of a successful paid search approach, including: ✅ How to determine if paid search is the right fit for your business ✅ The core pillars of a holistic strategy ✅ Identifying high-intent keywords that drive results ✅ Using micro-conversions to optimize performance If you're looking to maximize your ROI and rethink your paid search strategy, this is a must-watch. Check it out here: https://lnkd.in/gaCxvhnX #PaidSearch #DigitalMarketing #MarketingStrategy

Fixing emails for a leading tech hiring marketplace wasn’t just about writing better subject lines ✍️ or tweaking CTAs 📩. It was automation ⚙️. Their entire candidate activation funnel depended on automated workflows that guided new candidates forward. But… While sign-ups were steady, too many candidates never completed their profiles.  Every incomplete profile meant fewer successful hires, hurting both candidates and employers. 📉 Engagement rates flatlined. Some candidates were bombarded with emails, while others heard nothing at all. The system wasn’t just misfiring; it was working against them. At first, the team made small tweaks, like adjusting the timing of emails and rewriting subject lines, but nothing changed. That’s when they realized the problem wasn’t just messaging. 🚨The workflows were broken. Candidates weren’t dropping off because of bad emails. They were trapped in a system that didn’t match how they actually moved through the hiring process. To fix this, they needed more than better messaging. Their engineering team could help, but they were already stretched thin. Every update meant weeks of approvals, engineering bottlenecks, and no clear timeline. They couldn’t afford to wait. Not when every misfired email meant another disengaged candidate slipping away. They needed someone who could rebuild 🛠️ their email strategy from the ground up without waiting on engineering. So , they turned to MarketerHire, where they connected with Nicolas Alber, one of our key account managers, and shared exactly what they were looking for: They needed someone who: ➡️ Understood lifecycle automation and platforms like ActiveCampaign  🔄 ➡️ Had experience driving activation in B2B and marketplace models 🚀 ➡️ Could deliver results without requiring major engineering overhauls 🔧 Nicolas got the kind of specialist the platform needed. Using MarketerMatch 🎯, our custom-matching process, he found Stephen, an email marketing expert from our pool of pre-vetted marketing experts. Stephen isn’t just a copywriter. He is an architect of engagement systems: 🔹10+ years of turning email workflows into revenue engines across lifecycle automation, CRM, and engagement strategy. 🔹B2B SaaS expertise, leading high-revenue email programs at top tech companies. 🔹Marketplace knowledge, with a deep understanding of user activation and retention. 🔹Fluency in ActiveCampaign, Marketo, and automation-heavy ecosystems. Nicolas set up an initial scoping call to assess fit, alignment, and priorities. After a deep dive into strategy and execution, they hired him. For the first time, their email workflows would no longer be a problem but a competitive advantage. If your internal resources are maxed out, is waiting really an option?

Join MarketerHire and the Omni Lab team for an in-depth look at the most effective Paid Search strategies. Gain expert insights and practical advice to shape a strategy that drives results in the age of AI. 🎙️ Jonathan Bland, Co-Founder of Omni Lab 🎙️ ✌🏻Jason S., Co-Founder of Omni Lab

Tired of marketing that creates motion but not momentum? You're not alone. Our latest guide cuts through the noise to help you find a demand gen partner that fills your pipeline with qualified buyers—not just vanity metrics. • Learn the difference between agencies that create systems vs. those that chase stunts • Discover 5 critical capabilities every effective demand gen agency must have • Spot the red flags that signal you're about to waste six figures with nothing to show We've included specific questions to ask during your vetting process, including the crucial one about lead quality that most skip. Whether you're dealing with complex B2B sales cycles or trying to create demand in a competitive space, this guide provides the framework for making the right choice. Check out the full article here ➡️ https://lnkd.in/gaG5WRTu #DemandGeneration #B2BMarketing #AgencySelection #MarketingROI

🚨 What if your entire business depended on SEO, but every move you made put you at risk of being penalized? A young, premium CBD brand had everything: 🛍️ 25 high-quality products 💻 A sleek e-commerce store 👥 A solid team But their biggest growth channel—SEO—felt like a minefield. One wrong step could bury their content or, worse, result in penalties. Like many businesses in regulated industries, they faced an impossible dilemma: ❗ Write compelling content? Risk getting flagged for “health claims.” ❗Play it too safe? Lose customers who need real answers. ❗Build domain authority? Good luck—most sites won’t link to CBD content. They threw everything at the problem—Yoast, Semrush, and SEO King. However, their product pages stayed buried while competitors thrived. With advertising off the table, SEO wasn’t just a growth channel—it was their only option. Every effort felt like shouting into the void. Their team was stretched thin managing daily operations, so they knew they needed outside help. However, finding the right SEO expert was another entirely challenging task. Full-time SEO hires were expensive. Freelancers they interviewed? Most had no clue how to navigate regulated industries. They needed someone with deep experience in both e-commerce and compliance-heavy SEO. That’s when they found MarketerHire and connected with Nicolas Alber, one of our key account managers. On the discovery call, they shared the kind of marketer they were looking for: a specialist who understood SEO, regulatory compliance, and e-commerce. Nicolas Alber saw beyond their needs and figured that this wasn’t just about technical skills; it was about strategic problem-solving. He used MarketerMatch, our custom matching process, to find Nour from our pool of pre-vetted expert marketers. Nour is an SEO expert with 12+ years of experience who has helped e-commerce brands in other regulated industries dominate search results without taking risks that could get them penalized. And his results spoke for themselves: ✅ Doubled organic traffic for a men’s grooming brand ✅ Increased organic sales by 30% in just 3 months ✅ Built authority in highly regulated markets Once hired, Nour built a compliance-safe SEO strategy that worked: 🔍 SEO Audit: Identified compliance risks and SEO blind spots. 🎯 Keyword Strategy: Targeted high-intent, low-competition terms. 📦 Product Page Optimization: Focused on high-margin products. 🔗 Creative Backlinking: Built authority without crossing compliance lines. Within weeks, organic traffic surged, and key products started showing up on search results. If you're in a regulated industry, do you feel stuck needing SEO to grow, but every move feels like a risk?

Here's your last chance to sign up for MarketerHire and Omni Lab's catch-all webinar that will change how you approach paid search advertising. In this webinar, we’ll explain: ➡️ How to determine if paid search makes sense for your business ➡️ The core pillars of a holistic paid search strategy ➡️ How to identify your brand’s cost-effective, high-intent keywords ➡️ How and when to use tactful micro-conversions 🎙️ Jonathan Bland, Co-Founder at Omni Lab 🎙️ ✌🏻Jason S.., Co-Founder at Omni Lab https://lnkd.in/gda2dHnt Registration link is also in the comments!

Molton Brown had everything needed for success in France: heritage🏰, a global following🌍, and a stunning DTC store🏬. The next step was clear: drive online sales through paid media. The challenge? Making every euro count in a fiercely competitive luxury market. Camille Vinel, Senior Brand Manager for France and Benelux, and her team partnered with a marketing agency to execute a winning strategy across Google and Meta. With a five-figure ad budget 💰, every euro had to pull its weight. There was no room for guesswork in a luxury market with razor-sharp consumer expectations. At first, everything seemed to be on track. Reports rolled in, and the agency was confident. But the deeper Camille looked, the more cracks appeared. ❌ Reports were filled with CPC and CTR data but failed to connect spend to revenue. ❌ Frequent account manager turnover led to constant re-explanations of goals. ❌ Campaign results fluctuated with no clear explanation. Was it seasonality, audience mismatches, or a misallocated budget? The agency was spending the allocated budget, but the impact remained unclear. Month after month, uncertainty deepened. Was the agency failing them? Or were they missing something crucial? Camille knew they couldn’t afford another month of uncertainty. That’s when she connected with Nicolas Alber, a Key Account Manager at MarketerHire, and explained her challenges. Nicolas knew Camille needed a specialist who understood luxury consumers, not just another ad buyer. He then used MarketerMatch 🔍, our custom-matching process, to find Lisa, a Paid Search and Paid Social expert with 13+ years of luxury e-commerce experience. ✔ Lisa had scaled paid media for top-tier e-commerce brands. ✔ She helped premium European brands dominate new markets. ✔ As a native French marketer, she knew the luxury consumer inside out. Once hired, Lisa didn’t just tweak campaigns. She conducted a full audit, identified inefficiencies, and restructured targeting to align with consumer behavior. With a new paid media strategy in place, everything changed. Molton Brown started spending every euro with intent. 📊 Performance data was clear. Every campaign had a purpose, a strategy, and measurable results. 📈 Blended ROAS improved, and the ad budget worked harder. 💡 Molton Brown’s team had full transparency. No more "black box" marketing. Two weeks in, Camille saw a 25% jump in ROAS.📈 For the first time, the numbers weren’t just improving. They finally made sense. Camille and her team had full clarity 🔦 on what was happening and why. How effective could your paid media strategy be with complete visibility of its performance?

Their pipeline was stalling. The sales team was frustrated. Leadership was running out of patience. 😤 If they didn’t turn things around, sales would miss their target, and marketing would take the fall. Yet this B2B tech company was already a third through its financial cycle. So, marketing had to move fast. ⏳ They had a product that could transform their industry, solving a problem buyers didn’t even realize they had. The problem? No one knew they needed it. Convincing buyers meant shifting their mindset. Marketing had to be precise, strategic, and laser-focused. So, the team needed an ABM specialist who could execute a strategic ABM approach to effectively engage high-value prospects in the energy sector. They had tried everything: 🔸 LinkedIn job posts brought in generalists who didn’t understand B2B demand gen. 🔸 Recruiters sent candidates who knew the jargon but couldn’t execute. 🔸 Referrals led to marketers with no experience in long, complex sales cycles. After five failed hires, leadership’s patience was wearing thin. 🔸 "Where’s the pipeline?" 🔸 "How are we tracking spend to revenue?" 🔸 "Why isn’t marketing producing real traction?" That's when they turned to MarketerHire and connected with Nicolas Alber, one of our key account managers, who listened to their challenges and got straight to work. 🎯Using Marketermatch, our custom matching process, Nicolas identified Filiberto, an ABM specialist who had built company-focused campaigns for major energy players. Filiberto didn’t just run campaigns. He understood the pain of selling a complex, technical product. From the initial scoping call, Filiberto zeroed in on the real problem: sales friction. He knew that without solving objections, even the best campaigns would flop. Instead of focusing on tactics, he tackled the real roadblocks, asking questions such as: ▫️ “What’s stopping sales? What objections kill deals?” ▫️“Does your market even know they have a problem?” ▫️“Is your lead scoring working?” By the end of the call, they had hired Filiberto, as he was exactly what they needed. In the first two weeks, he restructured their ABM approach from the ground up: ➡️ Launched company-specific campaigns targeting high-value decision-makers  ➡️ Revamped LinkedIn ads so no more wasted spend on low-quality leads. ➡️ Developed SEO-driven content to position them as industry leaders, not just another vendor. ➡️ Redesigned landing pages to capture more qualified leads and fix leaks in their funnel. ➡️ Automated lead routing in HubSpot so no more leads slipped through the cracks. By month two, Filiberto’s efforts had led to: 🚀 A 40% increase in lead generation. 📈 A 25% boost in conversion rates. 🔗 A marketing pipeline that finally tied back to revenue. Leadership noticed and doubled down with more budget and more buy-in. What’s the biggest challenge stopping your ABM campaigns from driving real pipeline?