Marketing Today with Alan Hart

How do you make online shopping more engaging while maintaining affordability? In our latest episode, Alan sits down with Christopher Carl, U.S. Head of Marketing for AliExpress, to discuss the innovative strategies AliExpress uses to elevate the shopping experience without raising costs. Chris dives into how his team successfully boosted brand awareness, order volume, and social media following, while also sharing key tactics for making global e-commerce accessible to all. This is a must-listen for marketing professionals looking to balance growth and affordability in the fast-changing world of e-commerce! Listen here: https://wp.me/p9yNpY-O3c #MarketingStrategy #EcommerceInnovation #BrandGrowth #AliExpress

How do you build influence in the C-Suite? Whether you're already at that table or need to engage with that team, listen to my podcast below for tools and resources to increase your impact and influence. CMO Coaches, Kip Knight, Mike Linton, Gary Briggs, Carilu Dietrich, Craig A. Coffey, PCC, Nathalie Trouillot, Babs Rangaiah, Josephine Lanzarone, Nancy Zwiers, Alan Hart

Are you staying ahead of the curve with the latest e-commerce trends? In episode 442, Christopher Carl, U.S. Head of Marketing at AliExpress, shares how his team is capitalizing on emerging trends to drive global success. From creative campaigns to high-profile partnerships, AliExpress is setting itself apart in a fast-paced market with cutting-edge strategies that every marketing professional can learn from. Stay informed on the latest e-commerce innovations and discover actionable insights that can help your brand thrive in a rapidly evolving landscape! Listen to episode 442: https://wp.me/p9yNpY-O3c #EcommerceStrategy #GlobalMarketing #Innovation #BrandGrowth #MarketingProfessionals #AliExpress

What drives consumer behavior, and how can you leverage those insights to strengthen your brand’s position? In this week’s episode, we dive into how Christopher Carl, U.S. Head of Marketing at AliExpress, has harnessed consumer insights to power global expansion. Learn about the key trends shaping the future of e-commerce and how understanding consumer behavior can position your brand for long-term success. This episode is packed with actionable takeaways for marketing professionals focused on data-driven growth and consumer-centric strategies! Listen here: https://wp.me/p9yNpY-O3c #MarketingLeadership #ConsumerInsights #BrandStrategy #EcommerceTrends #AliExpress #MarketingProfessionals

How can your company build the trust needed for successful personalization? In personalized marketing, trust is everything! In episode 441, renowned digital transformation advisor David Edelman breaks down why trust is the foundation of effective personalization and offers actionable tips for building and maintaining it. For anyone looking to strengthen customer relationships and drive long-term success, this episode is packed with valuable insights! Listen here: https://wp.me/p9yNpY-O2o #TrustBuilding #CustomerTrust #MarketingStrategy #BrandTrust #CustomerRelationships #DaveEdelman #PersonalizedMarketing

How can AI enhance your marketing personalization efforts? In episode 441, marketing expert David Edelman breaks down how AI can take your personalized marketing strategies to the next level by enabling more precise, impactful customer interactions. As AI continues to reshape the marketing landscape, this episode is essential for professionals looking to stay ahead of the curve! Listen here: https://wp.me/p9yNpY-O2o #PersonalizedMarketing #MarketingInnovation #CustomerExperience #BrandValue #DaveEdelman

Marketing Today podcast is now live! Alan Hart brings some new angles to our discussion on Personalization, bringing out organizational implications and the financial opportunity for GROWTH from AI. A great companion listen to my book that came out yesterday. Wonderful to see the broad coverage. Clearly, Personalization is a topic that is resonating! Thanks, Alan! https://lnkd.in/efYAh4Dq #aigrowth #personalization #marketingtoday

Is your company fully realizing the potential of personalized marketing? In our newest episode, David Edelman, respected digital transformation advisor, breaks down a game-changing framework that can reshape your brand’s value and elevate customer relationships. If you’re looking to deepen customer connections and unlock new growth opportunities through personalized marketing, this episode is a must-listen! https://wp.me/p9yNpY-O2o #PersonalizedMarketing #MarketingStrategy #DigitalTransformation #CustomerExperience #DaveEdelman #MarketingLeadership

When marketing budgets are tight, where should you focus? In episode 440, Elyse Winer, CMO & GM of Consumer at GenPhoenix, shares key strategies for early-stage companies and scale-ups navigating limited resources. She dives into crucial decisions, like which channels deserve your investment and how to maximize ROI with a lean budget. If you're a brand leader or marketing professional looking to make every dollar count, this episode is packed with actionable insights! Listen here: https://wp.me/p9yNpY-O2O #MarketingStrategy #BudgetOptimization #MarketingLeadership #GenPhoenix #MarketingOnABudget

Thinking about collaborating with other brands but concerned about protecting your own brand identity? In this week’s episode, Elyse Winer, CMO & GM of Consumer at GenPhoenix, offers a masterclass in managing brand partnerships. From working with major names like Coach and Dr. Martens to maintaining brand integrity, Elyse shares her expert insights on how to navigate collaborations that both elevate your business and protect your brand’s core values. If you're leading marketing efforts and facing collaboration opportunities, this episode provides valuable insight to ensure your brand stays true while growing through strategic partnerships! Listen here: https://wp.me/p9yNpY-O2O #MarketingLeadership #BrandPartnerships #CollaborationStrategies #MarketingInsights #GenPhoenix #SustainableMarketing #BrandIdentity #CMO