Marketing Today with Alan Hart

Can we truly trust AI to make impactful decisions for our brands and businesses? This holiday season, we’re excited to revisit our most popular episode of the year! In "How Can We Trust AI?", Jacqueline Woods, CMO of Teradata, shares invaluable insights everyone should hear! From the critical role of empathy in marketing to ensuring clean data and ethical leadership, this episode is packed with lessons to help you navigate AI’s growing influence in our industry. Take a moment this holiday season to reflect, recharge, and rethink how we build trust in AI while shaping its evolution. https://wp.me/p9yNpY-O5a #AIForMarketers #EthicalAI #AI #MarketingLeadership #MarketingTrends

We’re thrilled to announce the evolution of our podcast from Marketing Today to Marketing Beyond, brought to you by Deloitte Digital! Our previous series, Marketing Today, has transformed into something even bigger and better. We’ve expanded our team and boosted our global support to bring you the great content you love, plus so much more. Join us as we continue to dive into the future of marketing, exploring groundbreaking strategies, technologies, and trends! You can still find past episodes of Marketing Today at MarketingTodayPodcast.com or by searching search for Marketing Today with Alan Hart in your favorite podcast app. Check out https://lnkd.in/eZdx_2KE to find to the first episode of Marketing Beyond now!

What can Formula 1 and longform podcasts teach us about connecting with audiences? In episode 452, we had an engaging conversation with Melton Littlepage, CMO of 1Password, about how these trends are revolutionizing marketing strategies. We explored the synergy of storytelling and engagement, showcasing how brands can leverage tradition and innovation to forge deeper, lasting connections with their audiences. As we look to the future, these insights provide valuable takeaways for anyone striving to stay ahead of the curve! Don’t miss this thought-provoking discussion on the evolving dynamics of modern marketing! Which marketing trend will dominate in 2024? Let’s discuss in the comments! Listen here: https://wp.me/p9yNpY-O4W #MarketingTrends #Storytelling #AudienceEngagement

How do you convince your team to take a leap with a bold new strategy? In this week’s episode of Marketing Today with Alan Hart, we spoke with Melton Littlepage, CMO of 1Password, about his approach to pitching and implementing innovative marketing strategies. Melton shares how he aligns teams across B2B and B2C contexts, takes calculated risks to drive impact, and turns bold ideas into game-changing moves for brands like 1Password and Outreach. If you’ve ever struggled to get buy-in for your ideas or want to refine your strategy pitch, this conversation is for you! What’s your biggest hurdle when pitching new ideas? Let’s discuss in the comments!  Listen to episode 452 now: https://wp.me/p9yNpY-O4W #MarketingLeadership #BoldStrategies #TeamAlignment #InnovationInMarketing

What makes a bold marketing strategy truly effective? We’re constantly seeking innovative ways to differentiate our brands and engage our audiences. In episode 452, we had the pleasure of speaking with Melton Littlepage, the visionary CMO of 1Password about: 👉 1Password’s bold move into sports marketing through the President's Cup  👉 How Formula 1 and longform podcasts are reshaping the marketing landscape 👉 Practical strategies for brand differentiation in a competitive world Whether you're a CMO, brand strategist, or aspiring marketer, there’s something in this episode for everyone! What’s the boldest strategy you’ve tried? Let’s discuss in the comments! Listen now: https://wp.me/p9yNpY-O4W #MarketingLeadership #Innovation #MarketingTips

What happens when diverse voices are absent from the evolution of AI? As we close out the year, we’re revisiting our most listened-to episode of 2024! In this insightful replay of "How Can We Trust AI?", Jacqueline Woods, CMO of Teradata, explores why underrepresented voices, such as black female leaders and other marginalized groups, must have a seat at the table in shaping AI’s future. AI impacts every aspect of our lives, but without diversity, its potential for meaningful innovation is limited. Jacqueline shares how empathy, inclusivity, and innovation can drive responsible AI evolution. Conversations we should all consider having as we navigate the growing influence of AI in our industry. Take some time this holiday season to reflect on how we can all contribute to a more inclusive and equitable AI landscape. Listen to episode 451 here: https://wp.me/p9yNpY-O5a #DiversityInAI #InclusiveLeadership #EmpathyInTech #MarketingInnovation #AI #Future

Is AI to blame for its mistakes? Or is the real responsibility on us as leaders? In episode 451 we revisit our most popular episode of the year with Jacqueline Woods, CMO of Teradata! Jacqueline offers valuable insights into why accountability in AI lies not with the technology itself but with those who design, implement, and govern it. In this replay of "How Can We Trust AI?", we discuss how marketing leaders can approach AI initiatives with integrity, emphasizing ethical governance and impactful outcomes. With Teradata’s rich legacy of trusted data and analytics, Jacqueline’s perspective is a must-hear for anyone navigating AI’s transformative role in business. Take a moment during your holiday downtime to reflect on how we can help shape a more accountable future for AI. Listen now: https://wp.me/p9yNpY-O5a #AIEthics #MarketingLeadership #DataDrivenStrategy #AI #Marketing #future

How do great startups find their first customers? In the critical early stages of a startup, finding and connecting with your ideal customers can make or break your success. In episode 450, Alan sits down with Mike Maples, Jr, Co-Founder of Floodgate, who shares actionable strategies to identify your audience, validate your ideas, and build strong relationships that lead to products people can’t live without! Whether you’re working with a startup or an established brand looking to strengthen customer connections, this episode is for you! It’s all about understanding your audience early and deeply. Listen now: https://wp.me/p9yNpY-O4v What’s a product you can’t live without? Let’s discuss in the comments! #Marketing #CustomerEngagement #StartupGrowth #Innovation #PatternBreakers

Are you ready to think radically? This week, Alan talks with Mike Maples, Jr., Co-Founder of Floodgate and author of Pattern Breakers. Mike shares invaluable insights on why being radically different is essential for success in competitive markets. Polarizing ideas can help create a unique market position, and breaking patterns often proves to be a game-changer for startups. Even established brands can learn from these bold strategies by connecting with their audiences through transformational, movement-driven thinking. This is more than a podcast episode, it’s a master class from one of Silicon Valley’s most legendary investors. Listen now: https://wp.me/p9yNpY-O4v And share this with your network! It might just inspire someone to launch the next big idea! #Marketing #RadicalThinking #Innovation #Startups #PatternBreakers

Is breaking the rules the key to transforming industries? We know innovation is critical, but Mike Maples, Jr, Co-Founder of Floodgate, takes it further with his concept of Pattern Breakers. In this week’s episode, Mike reveals how identifying inflection points and embracing radical ideas turned companies like Twitter and Twitch into industry leaders. Whether you’re driving startup growth or leading change in a corporate environment, this episode is packed with actionable insights to elevate your strategy and challenge conventional thinking! Listen now to learn how pattern-breaking ideas can drive extraordinary success! https://wp.me/p9yNpY-O4v #MarketingInnovation #Entrepreneurship #VentureCapital #RadicalThinking