MarketScale is the audience engagement platform and media partner that helps enterprise B2B brands build fan bases and communities. With the automation and decentralization of MarketScale’s proprietary software and publishing channels, brands achieve easy scale, empowering their internal and external subject matter experts to participate in media, content marketing and online learning. Built to counterbalance the increasing cost and complexity of digital advertising, MarketScale offers its customers turnkey, collaborative channels to create and distribute owned media assets that unlock growth and transform their culture.
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Great to see you in the studio Kerry! Come again soon 😊
Great way to end the week. Thank you, Kerry Perez of AMN Healthcare, for contributing to #HighwaytoHealth. Expectations are changing in our industry. For companies like AMN Healthcare, meeting candidates and clients where they are can be a challenge. Such a large responsibility puts a lot on a #CMO. Thanks for sharing ideas, experiences, and strategies, Kerry. Episode coming shortly. MarketScale
Well said- community first over product. It's what made the Stanley brand so huge! #CommunityGeneratedContent
Full-Stack Brand Builder: Engineering Ambitious Transformations | Strategy & Activation | B2B, SaaS, Tech & iGaming
You don't have to have the most innovative or cool product to make millions. This is the story of how a 100+ year old product jumped from $74 million in 2019 to $750 million in 2023. In the last few years, we've seen quite a few weird products thrive...Liquid Death, flamethrowers, and even JPG art fetching millions. Yet, Stanley's remarkable brand success stands out as one of the most extraordinary and weird business stories...ever! How the heck an ugly, not innovative, not unique, very old product became the most desired water container in the world? Here's how... Community Over Product: Like Stanley, brands that focus on fostering a sense of belonging and identity among their users can transcend the physical value of their products. It's not just about owning a Stanley cup; it's about being part of a broader narrative that celebrates sustainability, health, and collective identity. People trust people: Stanley's explosion in popularity, significantly boosted by TikTok, underscores the power of digital platforms in creating and amplifying brand narratives. Content creators and customers become brand ambassadors, weaving personal stories that resonate deeply with their audiences. Old but new: The once blue-collar cup remained relevant by introducing innovative marketing strategies without altering the core product and its quality. This balance of tradition and innovation is crucial for long-standing brands looking to rejuvenate their image. Crisis as Opportunity: Challenges like customer concerns and competitive criticism were handled with transparency and led to reinforcing brand trust. Stanley's adeptness at managing potential setbacks highlights the importance of responsiveness and responsibility. Brand is slow but pays: Stanley's gradual ascent to success is a testament to the value of building brand affinity over time. Instant success is rare and often unsustainable. Brands should focus on gradually building a loyal customer base through consistent quality and engagement. Cultural Contagion: Stanley's ability to become a 'cultural contagion' demonstrates the power of a brand to not just participate in, but shape cultural conversations and identities. This level of engagement is something competitors are keenly looking to emulate. Conclusion: Stanley's journey is a masterclass in brand resilience and relevance. It teaches us that true brand strength lies not in the novelty of the product but in the emotional and cultural resonance it achieves with its audience. As marketers, embracing these principles can lead to enduring brand loyalty and unprecedented growth.
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Check out some BTS with Premio Inc. on our shoot with MarketScale at embedded world Exhibition&Conference #bts #videomarketing #tradeshow
FAAIR DAY! We went as a team to the State Fair of Texas® to build a little CGC. There were corn dogs, wild rides, fun times, and CGC! This content was created using #Studio, so there's no reason you too cannot have a company culture video of this caliber, get in the platform today to start creating. #CGC #CompanyCulture #StateFairOfTexas
🎉 Celebrating Raul Reyeszumeta 7-Year Anniversary at MarketScale! 🎉 Today, we’re raising a glass (and maybe a plate of something delicious) to our Senior Director of Design, Raul, who’s celebrating an incredible 7 years with MarketScale! Raul is the definition of an innovator—he’s been instrumental in shaping Studio into what it is today, constantly pushing us to stay ahead of the curve with his creativity and forward-thinking ideas. But that’s not all—Raul’s talents extend far beyond design. He’s a chef who spoils us every Christmas with his famous pan de jamón (seriously, it’s legendary!). And if you’ve ever shared a laugh with Raul, you know his laugh is infectious, just like his passion for what he does. On top of all his creativity and smarts, Raul recently became a new dad, adding yet another exciting chapter to his life. We couldn’t be prouder to have him as part of our team, and we’re beyond grateful for everything he brings to the table—both in and out of the office. Congrats on 7 amazing years, Raul! Here’s to many more laughs, creative breakthroughs, and, of course, more pan de jamón!
Say hello to a new era of transparency, efficiency, and control—powered by MarketScale Studio. We’re bringing you the same level of real-time updates and communication you expect from world-class services like Uber, DoorDash, and Amazon. Now, you’ll always know exactly what’s happening with your production, in real time. https://lnkd.in/dK2AGsY6 #StudioUpdate
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Tech Titans, DFW's champion for the region's tech industry, is all about community. And so is MarketScale. 😎🤝😎 As the organization's media partner for the 30th Tech Titans Awards Gala, we wanted to shine the light on community. We decided to leverage our platform, Studio, to show off the voices and tell the stories of Tech Titans' very own, fan cam style. POWERFUL. This is an infectiously passionate, optimistic, and innovative community. That passion showed in the hundreds of videos we helped capture that night. Check it out for yourself! Here's a behind the scenes for how we activated the power of Tech Titans' crowd and turned a great night of celebration into a night of community-generated content. #PowerOfTheCrowd
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Cheers to the moments that remind us of the power of partnership! A big shoutout to our friends at Calvary Robotics for not just the swag, but for their vision and commitment to driving the robotics industry forward. We're more than excited to be part of the journey, empowering their community to share the insights and stories that matter. Here's to more innovation, collaboration, and boundary-pushing! #RoboticsRevolution #RobotSwag Thanks again! Josh Gravelle Dan White
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