MarTech Edge

Jeff Zotara, Chief Marketing Officer, arrivia talks about https://lnkd.in/df_wyqgM personalization at every touchpoint—from SMS to emails—to drive meaningful interactions in today’s digital travel landscape. #AIMarketing #LoyaltyPrograms #TravelInnovation #DigitalTransformation #CustomerJourney #martech #martechedge

Discover Litmus's latest updates, including Sender Authentication, Animated Video, and Image Carousels, to optimize your email marketing strategy. Read the Latest full News - https://lnkd.in/eu8eHWAJ #Martech #MartechEdge #Litmus #EmailMarketing #EmailOptimization #VideoContent #MarketingTechnology

Discover the new Brightcove AI Suite, offering innovative solutions to enhance content creation, audience engagement, and revenue for businesses. Read the Latest full News - https://lnkd.in/eBVhCnSz #MarTech #MarTechEdge #Brightcove #VideoMarketing #AI #Streaming #Engagement #ContentCreation #GenerativeAI

Marchex announces advanced AI solutions for lead identification and value assessment, tailored for industries like automotive and healthcare. Read the Latest full News - https://lnkd.in/e84MmqH7 #Martech #MartechEdge #Marchex #AI #ConversationalIntelligence #LeadGeneration #MarketingOptimization

PurpleLab strengthens its commitment to privacy by joining the The NAI, enhancing its healthcare advertising capabilities and introducing new tools for advertisers. Read the Latest full News - https://lnkd.in/ehvCNXTp #Martech #MartechEdge #HealthcareAnalytics #DigitalAdvertising #PrivacyCompliance #PurpleLab #NAI #AdTech

MikMak and TrackStreet team up to empower brands with actionable insights and brand protection, driving profitable growth in challenging markets. Read the Latest full News - https://lnkd.in/eN53cinS #Martech #MartechEdge #MikMak #TrackStreet #BrandProtection #CommerceEnablement #Analytics

Discover key findings from Skai's Q3 2024 Digital Marketing Quarterly Trends Report, highlighting retail media, paid search, and social media growth. Read the Latest full News - https://lnkd.in/ecah9hqR #MarTech #MarTechEdge #DigitalMarketing #AdTrends #RetailMedia #PaidSearch #PaidSocial #Skai #Q32024

Discover how DOmedia's partnership with UniLED integrates advanced verification and analytics for improved transparency in out-of-home advertising campaigns. Read the Latest full News - https://lnkd.in/eZtxD5t9 #Martech #MartechEdge #DOmedia #UniLED #OutOfHomeAdvertising #DigitalAdvertising #MarketingTechnology

Discover how XEBO.ai predicts AI will transform customer engagement by 2025, with trends like predictive analytics and hyper-personalization. Read the Latest full News - https://lnkd.in/ehGPVuje #MarTech #MarTechEdge #CX #CustomerExperience #AI #XEBOai #Innovation #CustomerEngagement #TechnologyTrends

Uptempo launches new features to help global marketing teams optimize spend tracking and budgeting, driving better ROI and strategic decision-making. Read the Latest full News - https://lnkd.in/e4QkY4Du #Martech #MartechEdge #Uptempo #MarketingPlanning #ROI #MarketingBudgeting #DataInsights #EnterpriseSoftware