maslansky + partners

Love it when our people--and our #LanguageStrategy principles--can have such an impact in helping others communicate more clearly and effectively. Thanks for sharing, Carey - and cheers to Catherine Farr!

Great to connect with so many colleagues and new friends from research at #iaCRC recently in NYC! CRC was packed with insightful sessions, including several where m+p President Lee Carter presented or moderated—including one very timely panel on “Beyond Ballots: Shaping Post-Election Business Strategies”: a look at how the presidential election will impact consumers, brands, industries, and your business. And thanks to all who joined us for our happy hour! Need to make sure your language is connecting with your audience? Contact us. We can help find the exact words you need to change behavior and move your audience to action. https://lnkd.in/d4jUe2u #LanguageStrategy #InsightsAssociation #MarketResearch 

The #VPDebate offered a refreshing change from the combative tone that's plagued our political discourse in recent years. While that was a relief for many viewers, did either candidate do enough to change any votes? Lee Carter led a live voter focus group for Fox News Media Democracy24 during the debate, speaking with voters in real time about which candidates’ language strategy and messaging worked better. Check out her key takeaways in this new piece: https://bit.ly/3XUDA67 #LanguageStrategy #PoliticalLanguage #DebateRecap

It’s not a new phrase, but it certainly took center stage this week as the VP candidates squared off in their debate. “Midwest nice” (or “Midwestern nice”) is a cultural stereotype for Midwesterners as being unusually polite, reserved, friendly, and maybe a little passive aggressive. Whether it’s true or not, it felt like it applied to Vance and Walz during the debate as they took a cordial tone and repeatedly pointed out where they were in agreement. Thanks to Melanie Wilcox for sharing this one. #LanguageMoments #MidwestNice #VPDebate

The nation is still talking about this week’s #VPDebate… and our own Lee Carter was right in the thick of it, leading a live voter focus group for Fox News TV Democracy24 during the debate. From "stop the bleeding" to "I'm a knucklehead," there were some true language moments in the debate. Lee spoke with voters in real time about which candidate's language strategy and messaging worked better. Here are some of the key voter reactions from Lee’s focus group. #LanguageStrategy #PoliticalLanguage #DebateRecap

We could talk about Language Strategy all day long (and sometimes we do). But to paraphrase the old saying, a video is worth a thousand words. So here’s what Language Strategy is all about in 60 fun seconds. Connect with us to learn more. https://lnkd.in/d4jUe2u

As the candidates and the nation gear up for tonight’s VP debate, our own Lee Carter is gearing up to lead another voter focus group for Fox News TV Democracy24 live during the debate, as she's done for past debates. Tune into Fox tonight starting at 8:20 with live debate coverage, analysis, and Lee’s unique take on voter response to the candidates’ messaging, in real time.   #LanguageStrategy  #VPDebate  #PoliticalLanguage #DebateNight

With millions of Americans impacted by #HurricaneHelene, how have the presidential candidates done in terms of responding to this extreme weather crisis? Lee Carter checked in with NewsNation Live last night to comment on this and other pressing election issues, including why Pennsylvania is such a critical election state, and the language Trump and Harris are using on the campaign trail vs. what people are actually hearing them say. Language matters, in elections and everywhere.   #LanguageStrategy #PresidentialElection #VoterPerceptions #PoliticalMessaging

Always great to see our m+p team in action! Congrats to Director Tegan Zeolla-Harcourt for presenting and participating at the HOW Design Live conference last week in Denver. Tegan’s session focused on getting into the mind of your audience—something we always preach, because it’s not what you say that matters… it’s what they hear. #LanguageStrategy #EffectiveCommunication #AudienceUnderstanding

The word itself isn’t new, but it blew up this summer on social media as a trend and a true language moment. To be demure is to be reserved, modest, and shy. The “demure craze” went viral with influencers, celebrities, and brands sharing videos with instructions on how to be demure and mindful in random and ridiculous situations. Thanks to Juan Pablo Gomez Serrano Serrano for sharing this one! What new language moments have you heard lately? We'd love to know - share below! https://lnkd.in/gVTetH8J #LanguageMoments #viralcontent #linguistics #trendingwords