Mastercard

The principles of modern marketing were laid down decades ago, but technology and culture has dramatically changed in a very short time. On “Quantum Marketing with Raja Rajamannar,” a new video series with Bloomberg Originals, Mastercard’s chief marketing and communications officer chats with other leaders — from McLaren Racing CEO Zak Brown to Mattel Chief Brand Officer Lisa McKnight, among others — about how to cut through the noise and build the future of marketing. Watch the first episode, with Liquid Death’s Dan Murphy, here. Other episodes will drop weekly. https://lnkd.in/ezVVUnwr

The principles of modern marketing were laid down decades ago, but technology and culture has dramatically changed in a very short time. On “Quantum Marketing with Raja Rajamannar,” a new video series with Bloomberg Originals, Mastercard’s chief marketing and communications officer chats with other leaders — from McLaren Racing CEO Zak Brown to Mattel, Inc. Chief Brand Officer Lisa McKnight, among others — about how to cut through the noise and build the future of marketing. Watch the first episode, with Liquid Death’s Dan Murphy, https://lnkd.in/ezVVUnwr. Other episodes will drop weekly.

In today's increasingly interconnected digital world, businesses and consumers face numerous opportunities and challenges. However, scams are becoming more convincing and complex. Mastercard is pleased to be a Thought Leader Sponsor of the Global Anti-Scam Alliance (GASA) London 2025 summit, bringing together technology companies, government officials, and policy advisors to collaborate on how to protect consumers from sophisticated fraud techniques. By strengthening security measures, exchanging insights, and enhancing consumer awareness, we can work together to create a safer digital environment for everyone. #CyberSecurity #GASA2025 #FraudPreventionMonth

In today’s fast-moving world, businesses need speed, security, and control over their payments. With Mastercard’s account-to-account capabilities, we’re making it easier for businesses to pay for goods upon delivery, enabling smoother operations, better cash flow management, and stronger supplier relationships. Payment on delivery is just one of the many use cases enabled by real-time payments utilizing a Request to Pay overlay that sits within existing payments infrastructure. It enables central banks to bring more consumers and businesses into the digital economy. How it works: 📌 A supplier delivers goods and sends a real-time payment request. 📌 The buyer inspects the goods and then approves the request triggering the payment securely through their banking app. 📌 Funds move immediately, ensuring seamless transactions and trust. 🔗 Ready to embrace the future of payments? Learn more about Payment on Delivery and what it can enable: Real-time payments use case: Unlocking payments on delivery 👉 https://lnkd.in/e3SJDu5g #MastercardA2A #RequestToPay #PayOnDelivery #PaymentsInnovation #RealTimePayments

A new Mastercard global study reveals that nearly half of small and medium-sized enterprises (SMEs) have experienced a cyberattack. The impact? Financial strain, lost productivity, and in some cases, business closure. The #digitaleconomy opens doors for growth, but also new cyber threats. At Mastercard, we’re committed to helping SMEs strengthen their cyber defenses with tailored solutions and resources including My Cyber Risk, ID Theft Protection, the Mastercard Trust Center and more. Learn more: https://lnkd.in/eEgg6tYV #SmallBusiness #CyberSecurity #FraudPreventionMonth

Sushi 🍣, sakura 🌸 and skiing ⛷️ - Japan is the place to be! Drawn by its rich cultural and natural attractions and a weakened yen, 36.9 million tourists visited Japan 🇯🇵 in 2024, up 47% from 2023.    So, what does this travel boom mean for Japan's economy?    The latest analysis from the Mastercard Economics Institute shows that inbound tourism is driving more than half of Japan's GDP growth, while increased spend by tourists has positive ripple effects across the country.    Explore the report 👉 https://lnkd.in/gSanWEE5

Small business owners wear many hats, but juggling multiple software platforms shouldn’t be one of them. That’s why Itzik Levy founded vcita, a business management platform that streamlines everything from invoicing to email marketing.   Now, vcita is a key technology partner in Mastercard Biz360, a one-stop business management tool that helps SMEs seamlessly handle customer relationships, marketing, payments, and more—all in one place.   Levy sat down with the Mastercard Newsroom to discuss how #AI and #digitization are shaping the future of small businesses.   Read more: https://lnkd.in/eGdW4pfJ

From personalized shopping to supply chain optimization, the influence of #AI on the retail landscape is apparent. Now, with the rise of #GenAI, the future promises either utopian efficiency or dystopian eliminations—depending on who you ask.   𝗪𝗵𝗲𝗿𝗲 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗹𝗲𝗮𝘃𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆?   The AI Revolution is the first in a content series by the Mastercard Economics Institute exploring the full impact of AI through the lens of consumers, retailers, and ultimately society.     Key insights: E-commerce spending on groceries increased from 1.9% to 2.7% in the U.S. over six years. AI-specialist retailers have experienced the biggest increase in purchase frequency since 2019. AI-driven #personalization continues to strengthen customer loyalty and encourage repeat purchases. Learn more: https://lnkd.in/ennb8W_a   Stay tuned for more insights from the Mastercard Economics Institute as we continue to track these developments.

New research from Mastercard Experience Economy 2025 Report has found 2025 is the year of the bucket list experience, with 70% of Europeans planning to tick something off their bucket list this year. ✅  Excitement for travel, the great outdoors and culinary experiences are topping the list of sought after experiences in 2025. The top motivators? Creating lifelong memories, seeing the world from a fresh perspective, and sharing experiences with loved ones. Younger generations, particularly Gen Z are leading this trend, with nearly half of Gen Z (48%) aiming to tick off two or more bucket list experiences in 2025.        What's one experience on your bucket list this year?     Read more about our findings here 👉 https://lnkd.in/e27G9wik

Return fraud has surged with the rise in online shopping, contributing to nearly $900 billion in fraud losses last year. Retailers face significant challenges with returns, incurring both time and monetary losses.   Leveraging data and AI can help identify suspicious patterns early. For instance, Mastercard's First-Party Trust program uses transaction insights to reduce first-party fraud-related chargebacks by 15% to 20%.   In this article, Marie Elizabeth Aloisi explores how adopting data-driven solutions can help merchants create a secure, seamless experience for consumers. Read it here: https://lnkd.in/eukNB5mT   Let's build trust and protect the ecosystem.   #FraudPrevention #FirstPartyFraud #ReturnFraud