Material

As humans, we experience instinctual, gut-level reactions on a daily basis. “They impact our first impressions and can set the stage for the quality of our experiences and perceptions of a brand and its products,” writes Lauren Murphy, PhD, AVP Center for Human Understanding. Explore the power of implicit responses, and how they influence consumer behavior and decision-making: https://lnkd.in/gbcUaMjX

#TMRE2024: Material’s SVP, Growth, Maury Giles, will participate in the “The Future of Insights Perspectives Report” panel on Wednesday, October 9, coinciding with the launch of this new report. Join Maury and other industry leaders as they dive deep into emerging trends, the role of AI, ResTech and other innovations and explore what’s next for the world of insights. Learn more about events at TMRE 2024 and book time to connect with our team: https://lnkd.in/g8NcNY3v

It’s not just Gen Z. Research shows that Baby Boomers and older consumers lead younger demographics in key areas of tech adoption. Check out the latest perspective by SVP, Jenessa Hunter, which delves into how brands can better understand the needs, habits and motivations of older audiences, refine their interactions and take advantage of opportunities to build durable connections. Learn more: https://lnkd.in/gEPmDQSU

During Hispanic Heritage Month, we celebrate the unique history, vibrant cultures and rich contributions of Hispanic and Latine Americans. Material’s employee resource group, Juntos, recently hosted a virtual and in-person Lotería game. Lotería, or Mexican Bingo, is a beloved tradition that brings people together through friendly competition, symbolizing the Hispanic and Latine community’s rich and diverse heritage. It was also a fantastic way to embody two of Material’s core values: Unity and Diversity. Enjoy some pics from the event!

#TMRE2024 attendees! Mark your calendars for Thursday, October 10 to see Material’s behavioral insights leader Collette Eccleston, SVP, Center for Human Understanding and DEI+ Lead, introduce Wharton Professor Katy Milkman’s keynote speech, “Changing Behavior – Guiding Employee and Customer Choices for Good.” Katy will explore the concept of “choice architecture” and how the way choices are presented can impact the decision-making process. Stay tuned after Katy’s presentation to hear Collette moderate the Q&A. Explore our other events at TMRE 2024 and book time to connect with our team: https://lnkd.in/gb3HJrEJ

Connect with the Material team at Grow with Braze New York on October 23 for a can’t-miss networking opportunity with New York-based marketing and technology practitioners! Explore success stories at the intersections of insights and data-driven personalization, the latest trends in customer engagement and how to leverage real-time data to support impactful experiences. Register here: https://lnkd.in/gKng-arU

That’s a wrap! Thanks to #iaCRC for a great event full of new connections, inspiring conversations and explorations of Material’s work applying behavioral science and human insights to complex business challenges. Check out some highlights from the conference, including Material’s Executive Vice President Christine Cottrell, and Bloomberg Media Global Head of Consumer Insights, India Swearingen, presentation about what it means to be a truly customer-centric organization -- and how to get there.

Material is proud to sponsor Informa’s #TMRE2024 on October 8-10 in Orlando, FL! Check out our team’s line-up of events: 💡 Behavioral insights leader Collette Eccleston, SVP, Center for Human Understanding at Material, will introduce keynote speaker, Katy Milkman, and moderate Q&A 💡 Material President, Insights & Analytics, Jeremy Sack, participates in the “The Future of Insights Perspectives Report” panel 💡 EVP, Strategy & Insights, Christine Cottrell, and Collette Eccleston will represent Material as the Inaugural Women in Insights Luncheon sponsor Learn more about our events at TMRE 2024 and book time to connect with our team: https://lnkd.in/gGpHH__T

How deeply do you know your customers? Our latest e-book dives into six key principles that illuminate the “why” behind the most complex human behaviors – from the power of habit to the influence of culture – revealing actionable insights for brands seeking to forge meaningful connections with their customers. Discover how deep human understanding can set the foundation for transformative business outcomes in the full e-book. Learn more: https://lnkd.in/gyYVP57K

DrupalCon Europe is going strong! Material and TraceLink co-presented a lightning talk and discussed how our partnership helped redefine TraceLink’s brand, driving user engagement and business growth. Stop by Booth 12 to connect and learn more about how Material leverages industry-leading Drupal expertise to drive digital innovation. Learn more here: https://lnkd.in/g3e6HDB9