Matthew A. Gilbert, MBA Consulting

I am researching the increased use of AI in marketing for a book chapter titled “Disrupting Marketing: Content Creation in the AI Generation.” If you are a marketing professional or professor, I invite you to complete my 5 to 10-minute survey by Wednesday, January 31, at https://lnkd.in/e_AXf-Vh. Thank you for contributing to my research! #AI #AIContentCreation #AIinMarketing #ArtificialIntelligence #ConsumerScience #ContentCreationTrends #DigitalMarketing #Marketing #MarketingInnovation #MarketingInsights #MarketingResearch #MarketingTrends #SocialMediaMarketing #Survey

Marketing a small business presents unique challenges and opportunities. As we navigate this exciting landscape, here are three key takeaways for small business owners looking to make a big impact with their marketing efforts. #SmallBusinessMarketing #Entrepreneurship 1. Leverage Local SEO: Local SEO is a powerful tool for small businesses. Ensure your business is listed on local directories and Google My Business. Use location-based keywords in your content to improve visibility in local search results, making it easier for nearby customers to find you. 2. Engage with Social Media: Social media isn't just for big brands. Small businesses can create a strong community presence by engaging authentically on these platforms. Share your story, connect with your audience, and use targeted ads to reach potential customers in your area. 3. Focus on Customer Relationships: Building strong customer relationships can set you apart. Encourage reviews, respond to feedback, and create loyalty programs. Personalized service and genuine engagement can turn one-time buyers into lifelong advocates for your brand. Remember, in small business marketing, it's not about having the biggest budget but making meaningful connections and being visible to your local community. #MarketingTips #BusinessGrowth

In the realm of marketing, Artificial Intelligence (AI) is no longer just a buzzword but a game-changer. As we navigate this innovative landscape, here are three key takeaways on how AI revolutionizes marketing strategies. #AIMarketing #DigitalTransformation 1. Enhanced Customer Insights: AI algorithms can analyze vast amounts of data to uncover deep customer insights. This leads to more personalized marketing strategies, as AI helps understand customer behaviors, preferences, and trends more accurately than ever before. 2. Automation and Efficiency: From automated content creation to programmatic ad buying, AI streamlines various marketing processes. This automation saves time and increases efficiency, allowing marketers to focus on strategy and creativity. 3. Predictive Analytics: AI's ability to predict future trends based on data analysis is transforming how we approach marketing. Predictive analytics can forecast customer behaviors, enabling proactive strategy adjustments. This foresight is invaluable in crafting campaigns that resonate with the target audience at the right time. As AI continues to evolve, its integration into marketing strategies becomes essential for staying competitive and relevant in a rapidly changing digital landscape. #FutureOfMarketing #InnovationInMarketing

Spring is in the air, and it's the perfect time to rejuvenate your marketing strategies! As nature blooms, let's infuse new life into our campaigns. Here are three fresh marketing ideas to embrace the spirit of the first day of spring. #SpringMarketing #InnovativeStrategies 1. Seasonal Branding Refresh: Spring symbolizes new beginnings. Consider a temporary branding refresh to reflect this season of renewal. Incorporate vibrant colors, floral motifs, or spring-themed messages in your branding materials to resonate with the season's energy. 2. Spring-Themed Promotions and Campaigns: Launch campaigns that align with spring activities and themes. This could include outdoor events, spring cleaning sales, or wellness-focused initiatives. Capitalize on the season's themes of growth and rejuvenation to connect with your audience. 3. Leverage User-Generated Content: Encourage your audience to share their spring moments with your product or service. Create a hashtag for a spring photo contest or storytelling campaign. This engages your community and provides authentic content that resonates with the season's vibe. Let's make the most of this season's fresh start to grow and flourish in our marketing efforts! #GrowthAndRenewal #MarketingIdeas

Improving public speaking skills is crucial for professional growth and effective communication. Whether you're addressing a boardroom or a conference hall, these three detailed tips can help you deliver your message with confidence and clarity. #PublicSpeaking #CommunicationSkills 1. Practice Mindful Storytelling: Craft your message around a narrative structure. Use personal anecdotes or relevant stories to make abstract concepts tangible. Remember, the power of storytelling lies in its ability to connect emotionally with the audience. Use descriptive language and vary your tone to keep the audience engaged. 2. Master Non-Verbal Communication: Pay attention to your body language. Stand confidently, use hand gestures to emphasize points, and maintain good posture. Eye contact is crucial; try to connect with different sections of your audience throughout your speech. Remember, non-verbal cues can reinforce or undermine your spoken words. 3. Embrace Feedback and Reflect: Actively seek feedback after your presentations. Constructive criticism is invaluable for growth. Reflect on what worked well and what didn’t. Record your speeches when possible to self-evaluate. Be open to experimenting with different styles and formats to find what best suits your message and personality.

Staying ahead in today's dynamic job market requires understanding the latest trends in career services for college students. These five key developments are reshaping how students prepare for their professional futures, ensuring they are well-equipped to meet the evolving demands of the workforce. #CareerServices #CollegeToCareer 1. Emphasis on Digital Literacy: Focusing on enhancing students' digital skills, crucial for the modern workplace. 2. Increased Use of AI and Machine Learning: Utilizing advanced technologies for personalized career guidance and job market analysis. 3. Integration of Soft Skills Training: Prioritizing communication, teamwork, and problem-solving skills in career preparation. 4. Expansion of Virtual Internships and Networking: Adapting to remote work trends with online internships and virtual networking events. 5. Stronger Alumni Engagement: Leveraging alumni networks for mentorship, job opportunities, and career insights.

AI is revolutionizing digital marketing by enhancing products, fostering innovation, and improving customer relationships. Its financial impact is growing, projected to reach $2 trillion by 2030. AI is expected to drive 95% of customer interactions by 2025, offering benefits like cost reduction and improved customer experiences, making it increasingly essential in marketing. https://buff.ly/3RT7p4b #AIDigitalMarketing #AIRevolution #MarketingInnovation #CustomerExperienceAI #AI2025Trends #DigitalMarketingFuture #AIinBusiness #TechImpact2024 #AIandCRM #FutureOfMarketingAI

Terrence Reilly, ex-CMO of Crocs, revolutionized Stanley's brand, shifting its focus from rugged flasks to trendy products for younger women. Stanley's sales soared by altering marketing strategies, diversifying designs, and collaborating with influencers and Starbucks, showcasing a successful brand transformation and tapping into the lifestyle and wellness market. https://buff.ly/48rBSgI #StanleyCup #MarketingSuccess #BrandTransformation #TerrenceReilly #CrocsToStanley #MillennialTrend #GenZ #HydrationCulture #InfluencerMarketing #LifestyleBranding

In 2023, NFL games dominated TV, comprising 93% of the top 100 most-watched programs, a significant increase from previous years. The Super Bowl topped the list, with postseason games heavily featured. Key holiday games like Thanksgiving and Christmas also attracted large audiences. This dominance underscores the NFL's unique appeal amidst the overall decline in traditional TV viewership. https://buff.ly/3vBmP5r #NFLDominance #TopTVRatings2023 #SuperBowlViewership #ThanksgivingFootball #ChristmasDayGames #TVRatings #SportsOnTV #NFLViewership #HolidayGames #TelevisionTrends2023

OpenAI's ChatGPT, launched in November 2022, quickly became the fastest-growing web app, revolutionizing AI access. This spurred Microsoft and Google to integrate chatbots into search and office tools, transforming digital interactions. The technology rapidly evolved, enhancing image generation and photo editing. This swift move from prototype to consumer product at a large scale presents unprecedented implications for society. https://buff.ly/3voXEmS #ChatGPT #OpenAI #AIRevolution #MicrosoftAI #GoogleAI #NeuralNetworks #AIinDailyLife #GenerativeAI #TechInnovation #FutureOfAI