Affectiva

🔍 The Evolution of News Anchors: Human vs. #AI AI is revolutionizing the media landscape, but how do audiences really feel about virtual news presenters? 🤔 In a new article by our own Alexandra (Sasha) Mukhanova, Affectiva’s Business Development and Account Director, Media Analytics, featuring research by Dr. Leon Hawthorne, we dive deep into this question, revealing some surprising insights: 🗞 Real vs. Virtual: Audiences still prefer human anchors, but AI-driven virtual presenters have their place—especially for non-serious content. 🗞 Emotional Impact: Virtual avatars can evoke strong emotional responses, but the design must avoid the "uncanny valley." 🗞 Tech Insights: Lip synchronization and realistic animation are crucial for virtual presenters to engage viewers effectively. Discover how AI and human authenticity can coexist in the future of news broadcasting. 👉 Read the full article: https://lnkd.in/eNFJH7Db #MediaInnovation #EmotionAI #News #VirtualHumans

🤔 What truly drives attention in #advertising — is it just about grabbing eyeballs, or is there something deeper at play? In a world where attention is fragmented and fleeting, understanding what makes an ad truly effective is more critical than ever. That’s why we at Affectiva were thrilled to collaborate with Kantar on the Advertising Research Foundation (ARF) #Attention Validation Initiative, assessing 40 TV and digital #ads to uncover what really matters. Our Global Managing Director of #MediaAnalytics Graham Page shares that the insights from this project are clear: #Engagement far outweighs mere visibility. Attention isn't just one thing—it's about connecting on a deeper level. Our joint dataset with Kantar supports this, revealing the nuances of attention and how to maximize it in your creative strategies. Discover more in this thought-provoking article by Kantar, where they share the key learnings from our collaborative research. If you're looking to elevate your creative effectiveness, this is a must-read. 👉https://lnkd.in/etqmYzyN #EmotionAI #AdTestingAI #FacialCoding https://lnkd.in/efNsP4Yn

The Walt Disney Company recently released their latest Marvel Entertainment film, '#DeadpoolandWolverine,' that quickly became one of the summer's biggest blockbusters ☀️ 🎞  The movie has broken box office records being the largest R-rated global opening and has currently made over $824 million globally (and counting!) 🎟️ 🤑 In anticipation of the film, we independently tested their official trailer using our Affectiva #EmotionAI technology. From our previous box office validation work published in our eBook, we know a trailer with a strong positive #emotional connection is associated with an increase of almost $40M in Box Office Sales, hence it is paramount to drive positivity. And with its punchy combination of edgy humor and fight scenes and iconic Madonna tunes, the trailer proved to be an emotional ride, ranking among some of the most emotionally engaging trailers within other #entertainment content tested on our database. (eBook link here: https://lnkd.in/eakBmwBp) The trailer has successfully leveraged the peak-end rule in its creative element of placing a scene of the movie at the end, a common technique in the storytelling of a movie trailer. The image below shows people’s positive reaction to humorous debate between familiar characters about “building a snowman”, resulting in a positive, exciting ending boosting the urge to watch the movie 👀 However, the edgy humor and strong language wasn’t for everyone. Older audiences struggled a bit more with the profanity that was sprinkled in throughout the trailer, which may not necessarily help convincing even fans of that genre 😅 For more details stay tuned for our upcoming blog post with full analysis of performance! Check out the full  trailer here (Disclaimer: R-rated content) https://lnkd.in/eM6DVWEb #EntertainmentContentTesting #marvel #facialcoding

Did you know that leveraging #EmotionAI can give marketers a major advantage in crafting compelling Olympic #ads? 🥇😎 As the world joins in for the #RoadToParis2024, brands have a golden opportunity to captivate global audiences with innovative #campaigns that truly resonate. Our new blog post reveals 11 powerful strategies that #brands can use, including: ✨ Embracing authentic diversity, equity, and inclusion stories ✨ Highlighting inspiring personal journeys of women athletes ✨ Integrating humor and immersive AR/VR experiences ✨ Leveraging data-driven insights to tailor content But perhaps the most game-changing tactic is using Affectiva's Emotion AI to measure and optimize emotional engagement — the key to leaving a lasting impact. 🔑📈 Want to learn all the strategies for creating unforgettable Olympic ads? Read the full blog post: https://hubs.ly/Q02JpXCM0

What's the secret behind a seriously successful #ad? 🎯 The 2024's Kantar Creative Effectiveness Awards just revealed the world's most creative and impactful ads fromlast year. In this episode of the Human-Centric AI Podcast, Vera Sidlova from Kantar/Insights by Kantar shares insights on the award-winning campaigns, key creative trends, and how #FacialCodingAI is transforming #adtesting. You'll learn: ✅ The themes that defined standout creative work this year ✅ Examples of ads that drove massive engagement and results ✅ Tips for using facial coding AI to optimize your ad creative 🎧 Listen to full episode now: https://hubs.ly/Q02HDb8-0

🚀 AI Meets Nostalgia: Innovative Leap with #GenerativeAI at #CannesLions 2024! At this year's Cannes Lions International Festival of Creativity, Toys"R"Us unveiled a groundbreaking commercial crafted using OpenAI’s #Sora. How did viewers react? Mixed emotions! Our team dove into the emotional responses - here are some key takeaways: 🦒 Nostalgia and AI: Geoffrey the Giraffe evokes strong emotional engagement. 🦒 Recognizing AI: Viewers aware of AI usage show higher engagement. 🦒 Human Touch: Essential for creating emotionally resonant content. 🦒 Emotive Trends: Shift towards passion-based, emotive storytelling over traditional brand wins. Jane Ostler's recent analysis of the Toys 'R' Us ad aligns with our findings, noting both the potential and pitfalls of AI-generated content. While the ad scores well on brand metrics, it highlights the need for more human input and transparency about AI usage. Is #AI a dream come true for ad creatives? Read more of our findings in the full blog 👉 https://lnkd.in/e7At652v #EmotionAI #AdTestingAI #FacialCodingAI #EmotionalAI #AIInAdvertising

Fantastic podcast episode from Kantar, featuring a compelling conversation between Duncan Southgate and Reckitt. In this episode, they delve into the powerful use of Kantar and Affectiva #EmotionAI technology in measuring advertising attention and engagement. Key highlights shared by our own Media Analytics Global Managing Director, Graham Page 💡 "More attention always brings rewards, but Active #Attention trumps passive Attention… and what we really need is Effective Attention." 💡 "Behavioural measures of attention are easy to acquire, but true system 1 measures, such as #FacialCoding, really help optimise ads and maximise return." 💡 "Active attention is emotionally driven–but which emotion is effective depends on the brand, the strategy, and the campaign idea." We couldn't agree more, and it's great to hear how our #facialcodingAI technology is adding immense value to clients like Reckitt. This podcast is definitely worth a listen for anyone interested in the evolving landscape of advertising and attention measurement. 🎧 Tune in to the #FutureProofPodcast here: https://lnkd.in/eHrAdJsM #Engagement #Advertising #CreativeEffectiveness

🔍 Unveiling the Truth Behind Ad Effectiveness with the #ARF Attention Initiative 🚀 We are thrilled to share insights from the recently-released Advertising Research Foundation (ARF) validation initiative report. Our Global Managing Director of Media Analytics Graham Page delves deep into the findings and the critical role of attention measurement in #advertising. 💡 Key Highlights: - Collaboration with Kantar to test 26 ads within the ARF project. Introduction of our groundbreaking Attention metric in 2023, combining facial coding with eye movement analysis. - Our "FacialEye" method shows strong consistency and robust results, aligning closely with advertisers' ratings of sales effectiveness. - Importance of moving beyond passive attention to deeper engagement using Affectiva’s #EmotionAI. 📊 The ARF report emphasizes that while attention is crucial, true advertising impact lies in active engagement. Graham shares compelling examples demonstrating why understanding viewer behavior goes beyond just viewability and passive attention. 🔗 Read the full blog post to explore these findings and insights: https://lnkd.in/dcn_EvpP #FacialCodingAI #AdTestingAI #AttentionMetrics

🎬 Imagine having the power to truly understand your audience's emotional journey while watching your film or TV show... What if you could tap into their genuine reactions, unveiling the secret to captivating #storytelling? Affectiva's #facialcoding technology does just that! By analyzing viewers' facial expressions, we can provide invaluable #insights into their emotional experience, enabling creators to craft narratives that deeply resonate 😎 📚 ✨ In our latest blog you'll learn: 💥 How facial coding reveals the emotional landscapes that hook audiences, guiding creators towards impactful storytelling. 💥 How Affectiva technology can help tailor content to evoke desired emotions, ensuring every frame resonates authentically. 💥 How to optimize and benchmark performance by assessing engagement with characters, story flow, and branding, and thus, refining narratives for maximum impact. Ready to revolutionize your storytelling approach? Read the full blog here: https://hubs.ly/Q02ByzfQ0

Join our team in #Cairo! 🇪🇬 🌟 We're hiring for several exciting positions, including: 1️⃣ Machine Learning Engineer 2️⃣ Senior Software Developer — Media Analytics 3️⃣ Software Developer — Media Analytics 4️⃣ Software Engineer — Platform If you're passionate about cutting-edge technology and want to make a real impact bridging the gap between humans and machines, we want to hear from you! 🚀🔥 👉 Apply now and take your career to the next level with us: https://hubs.ly/Q02zxMc_0 #CairoJobs #TechJobs #HiringNow