McFarland Productions

"My initial reaction to the movie [Nice Job, Cowgirl: The Judy Wagner Story]. Honestly, I love Judy for what she does for this community and what she does for industry. I honestly didn't know a lot about her backstory, and it's so neat to see. She's influenced so many people throughout her entire life and career. It's such an influential moment to think about for every woman, and man, but especially women, about how we can also do the same. Reflect on, you know, and, especially for the young women who have decades of experience ahead, figuring out just how we want to impact this industry and the people around us. And you can see Judy's legacy stretches so far beyond herself. And that's such an inspiring thing for everybody to watch." - Andrea Thorp

We're incredibly excited to share Nice Job, Cowgirl: The Judy Wagner Story at the 6th Annual Wrangler COWGIRL Magazine 30 Under 30 Empowered Gala held at Live! By Loews, Arlington, Texas in April. Cowgirl 30 Under 30 recognizes young women leaders in the Western industry, highlighting talented individuals, from corporate executives and professional athletes to media professionals and working cowgirls. By creating a network of these women, COWGIRL 30 Under 30 fosters role models and mentors for future female leaders. We can't think of a better place to share Judy's inspiring story to dream more, do more, and become more. "Never underestimate the power of planting a seed." - Judy Wagner. A seed, when nourished, grows into a strong tree. Similarly, a spark of inspiration and encouragement fostered by leaders can lead to a transformative movement within the Western industry. By planting the seed, Judy promotes a culture of remarkable leadership, ambition, and empowerment, helping to shape the future of the Western industry.

We've got another professional development book recommendation for you! "Dead Fish Don't Swim Upstream" is written on the author's own experiences and offers practical, actionable advice (my favorite part!) for navigating the challenges of starting and running a business. It provides real-world examples and hard-won lessons to help entrepreneurs seize opportunities and avoid common pitfalls. The book also serves as a valuable resource for business instructors, offering relatable stories and bite-sized lessons to enhance their teaching. While catering to business owners, we think this book can be read by anyone looking for continued education and professional development resources. Greeley Hat Works, July 2021.

It's almost that time. Premier Horse Sales. Ocala, Florida. 2023 and 2021.

Today marks the official start of spring. We're looking forward to the land coming back to life and a season of renewal and growth. Big Sky Country State Fair, July 2023. Bozeman, Montana.

An iconic symbol of Nevada. These hardy animals roam freely across various areas and have adapted to Nevada's harsh desert. Wild burros play an important ecological role and hold significant historical importance, reminding us of Nevada's mining past. Their presence attracts tourists, highlighting Nevada's unique wildlife. The BLM manages wild burro populations, facing challenges like controlling population growth and protecting habitat. When observing them, maintain a safe distance and respect their wild nature. These fascinating creatures are an integral part of Nevada's natural heritage, and understanding their characteristics and management is essential for their future. Nevada Burros. December 2022.

"Blooming where you are planted is a powerful reminder that we have the ability to thrive, no matter our circumstances. It calls us to embrace our environment, shift our perspective, nurture our potential, build supportive communities, and welcome change." - Callie Adams, Director of Events, Montana Silversmiths Read Callie's full story on our Facebook.

Sustainable agriculture is meeting society's current food and textile needs, without compromising the ability of current or future generations to meet their needs. While we understand the main focus of sustainable agriculture, we believe it must be taken a step further to truly withstand the test of time and provide nourishment for generations to come. As sustainability also means to be upheld or defended, today's farmers and ranchers must utilize mass media platforms to educate and advocate for their practices to those who may not fully comprehend the intricate processes and the vital significance of agriculture. Sustainable agriculture means we must leverage mass communications to drive agriculture forward and ignite a global movement for an educated and understanding generation. Ohio, October 2022.

It's time to nominate your favorite brands, people, destinations and events in the West for the fourth annual Best of Western Horseman Awards. Head to https://lnkd.in/gMNNk5J8 to submit your nomination today!

Today is McFarland Productions' 11th anniversary, so we decided it was the perfect day to announce something extra exciting. SWIPE to see what we've been working on! Join Natalie McFarland, the Founder and President of McFarland Productions with Scout Foster, the Outreach Marketing Manager in a weekly episode where we'll release deleted scenes, in-depth campaign reviews, project highlights, marketing concepts, book reviews, a deep dive into the creative process at Off Your Rocker Films, and, of course, invaluable lessons on mentorship, leadership, and the business of it all.