McFarland Productions

By definition, community-focused marketing is a marketing strategy that emphasizes building meaningful relationships and engaging directly with specific communities or groups of people. Instead of targeting broad, generalized audiences, this approach concentrates on smaller, more connected groups, tailoring efforts to meet their unique needs, values, and interests. The goal is to foster trust, loyalty, and long-term engagement within a community. The power of human connection is unrivaled. We believe stories, emotions, and experiences are truly what connects companies and brands to their customers. Our people-first approach means we prioritize human interest in everything we do from creating content that resonates with your audience through creative digital assets making your brand relatable and approachable. Our focus, no matter the platform, is always on the people who your company is for, rather than your products and features. Giving people a "why" they shop or interact with your company rather than just a "what" creates a true connection. Agriculture is not just a job but a way of life passed down through generations; carrying on rich traditions and family pride. We're proud to capture your family for future generations to sit around the table, flip through the pages, and talk about the way they did it in their day.

One Night Only.

Focused, fearless, and full of grit. That's how you get it done.

We had the opportunity to spend a few days at Western and English Sales Association (WESA) in Dallas this week visiting with clients, working on brand collaboration opportunities, and meeting with prospective clients. Another great market in the books.

Hold on, we've almost made it to the weekend! 🎉

McFarland Productions is all for creating connections between the brands and organizations of the western and agriculture industries and their communities as a marketing and creative agency. We act as a partner for businesses, combining creativity and strategy to help brands grow, engage their audiences, and achieve their goals. Whether it's crafting a memorable brand identity or managing a complex marketing campaign, we are experts in turning ideas into results. At the heart of our approach is a deep-rooted commitment to the preservation and integrity of the agricultural industry and Western way of life. This focus allows us to serve a wide variety of companies and organizations within different sectors of the industry. We have had the opportunity to work with ranches, farms, rodeos, festivals and events, musicians, brands, makers, designers, product manufacturers, and other agriculture-based businesses and organizations over the years. The common thread of all our clients is a love for the western way of life and agriculture.

"Slow down, you're doing fine."

"But shake his hand and then you'll know A cowboy's made of leather You can bend him, but you can't break him It takes years of work and dirt and hurt to make him When the whole world falls apart, he'll hold together That's how you know that a cowboy's made of leather" - Cody Johnson

Loyal, tough, and always on the job. A good stock dog is worth their weight in gold.

IF YOU MISSED IT IN DECEMBER... Nice Job, Cowgirl: The JW Judy Wagner Story is now available Video on Demand on the Cowboy Channel Plus App. For those of you who may have missed it during its television release December 28th and 29th, here's another way to watch. Grab yourself a Pendleton Whisky NJC Sour and watch to be inspired to dream more, do more and become more. Montana Silversmiths Cowboy Channel Plus Cowboychannel Cowboy Channel