Mecenas Media

Thanks to Shawn Grant and The Source Magazine for their coverage of Amara La Negra's letter in our LATINO TRAILBLAZERS editorial series. ⭐"Amara’s letter is a poignant reminder of the power of self-love, cultural pride, and resilience. (...) This personal reflection sets the tone for her inclusion in the Trailblazer series, where her story is celebrated as an inspiration for others." Link to full article: https://lnkd.in/gx5FNnpR

Today on LATINO TRAILBLAZERS, lifestyle and comedy influencer Jenny Solares pens a letter to her late brother, Erick, who believed in her before she even believed in herself. It's a must-read, touching tribute to family, love, and legacy. "So many things have happened since the last time I saw you. I still live in Maryland; I got a house and a dog named Roxen! I wish you could meet him. He’s a boxer, just like you used to have. You would LOVE him. I hosted my first Christmas party last year! The fam took a flight to visit me, and there were over 20 people. And guess what? I COOKED (and it was the bomb, if I do say so myself)! It was such a good feeling to have everyone over. It felt like how we used to feel growing up, with all the Tías and Tíos coming over, when we used to fight so hard to stay awake until midnight so we could open the presents. It was awesome. But of course, like always, we missed you." Link to Jenny's full article here: https://lnkd.in/gRK72mnE

❤️ "I promise you that most of the things you are worried about will never happen." Chef and food/lifestyle creator Ingrid Pereyra wrote a powerful letter to her younger self as part of COCINA's LATINO TRAILBLAZERS series. She discusses anxiety as her enemy, taking a deep breath, feeling empowered to tell naysayers "NO", and reminds herself to not be afraid to say, "Hi," to that cute and kind girl (...and ask for her phone number!). Huge gratitude to Ingrid for sharing her story to inspire and uplift us all! Link to full article here https://lnkd.in/gwh5iqzy

With the Olympics in full swing, we wanted to take a moment to shout out Marlen Esparza. She blazed trails in women's boxing as the first US woman to compete in her sport in the Olympics and bring home the bronze medal. 💪 On Episode 4 of "Talking Sabor", she connects with Chef Aarón on identity, food, and the dedication needed to succeed in sports and the kitchen. They may also talk all things "taco neck." Streaming on Hulu https://lnkd.in/gXMeiFqS

We continue to be humbled and grateful to the groundbreaking voices who are sharing their powerful stories in COCINA's LATINO TRAILBLAZERS series. Today, designer and entrepreneur Cris Mercado wrote a letter to her younger self that inspired and gave us goosebumps. "Right now, you don’t understand it, and you cry in secret without them knowing because you always do what they say out of fear of making a mistake. I’m telling you, this was the best decision they could have made. Learning that second language will allow you to spread your wings and fly." Read her full LATINO TRAILBLAZERS article here. https://lnkd.in/gnigWz8f

🚀 We're thrilled to be kicking off the week celebrating another incredible groundbreaking Latino voice—Amara La Negra. A multi-hyphenate singer, dancer, actress, author, entrepreneur, and the current co-host of Desiguales TV, Amara wrote a letter to her younger self for COCINA's LATINO TRAILBLAZER series. 📌 Read Amara's wisdom on breaking barriers and accepting her beautiful skin and the gorgeous texture of her natural hair, alongside an adorable pic of her 8 year-old self. Link here: https://lnkd.in/gSHnHghq #wearecocina

At COCINA, we celebrate and uplift Latino voices 365 days a year. Today, we're launching LATINO TRAILBLAZERS - a new series that gives the mic to groundbreaking names who are changing the world for the better. It’s a forum to celebrate the love of community, the wins of today and share the wisdom we’ve learned. Chef, entrepreneur, beloved influencer, and Latino Trailblazer Rodrigo Fernandini wrote a letter to his younger self. Read about the moment when he learned: "You should never see others as 'competition,' because you are your competition. See others in your industry as amazing artists that you can learn new skills from and create art with together, both in your restaurant and online." Who is a Latino Trailblazer that inspires you? Link to full article here: https://lnkd.in/gaVQeyCr

🚨Thanks to ADWEEK for breaking the news!🚨 MECENAS is thrilled to announce the renewal of our strategic content and distribution agreement with Disney Advertising. This collaboration has been instrumental in celebrating culture and storytelling, building community, and driving impact for multicultural audiences. We're deeply grateful for the continued trust and support of the Disney Advertising team. Looking forward to breaking more new ground together! 🚀 https://lnkd.in/eS-apvrf

"How MECENAS has become a leading force in multicultural media" Thanks to Digital Journal for sitting down with MECENAS COO, Federico Gagliardone, to talk multicultural media, insights into the US Hispanic community, and all things MECENAS Media. Highlights: 📌 Data shows connected fans respond more positively to ads, boosting ROI  📌 Reaching the diverse U.S. Hispanic community requires understanding regional preferences, language use, generational differences, & cultural touch points 📌MECENAS Media drives impact with nearly 100% brand safety and over 80% viewability Full article here: https://lnkd.in/gZRXGqws

Is TALKING SABOR—an 8 episode longform series streaming on Hulu— 1) content or 2) conversion? Spoiler alert... it's strategically designed to be BOTH (and more!)