Media Logic

Community banks and credit unions are gaining momentum in the credit card issuing space. To maximize the value of their new cardholders, these smaller FIs need a solid early month on book strategy. Download our tip sheet for essential EMOB truths and consequences for community issuers ➡️

What marketing channel provides the highest ROI? In a recent survey, 84% of marketers agree the answer is direct mail. DM's tactile nature offers versatility and customizability, helping well-designed pieces stand out in a crowded marketing environment. Check out our insights + examples before your next drop. 👇

With national, for-profit health insurers dominating the market, how can regional and local payers stand out? To answer the question, we asked consumers about their views of national versus regional payers. Their insights highlight the inherently unique characteristics of smaller plans that can make a big difference with consumers. Take a look at our findings in our latest Consumer In Sight survey:

Understanding the dual-eligible population is crucial for developing effective marketing strategies for D-SNPs. In our latest blog, we analyze recent demographic, socioeconomic and health data and discuss what it means for marketers. Here's a preview: - 40% of the dual-eligible population are younger than 65. - More than half (52%) are renters, which is higher than the national average of 46%. - They are more racially and ethnically diverse compared to the general Medicare population. - They are predominantly female, less likely to be married and more likely to live alone. Check out our blog for ideas on how to tailor for D-SNP outreach and engagement strategies based on available data.

We're looking for an experienced Marketing Project Manager to join our team! If you are detailed-oriented, can manage multiple projects, and enjoy a fast-paced and creative marketing environment, we'd love to hear from you. Here are a few highlights from the job description - Develop project schedules, timelines and work statements - Listen to client input and ensure expectations are met - Facilitate and manage the production process. Check out the full list of qualifications and application details here:

We recently celebrated anniversaries for Angela, David W., Greg, Ivan and Sheila, as well as a five-year milestone for Robyn! Join us in congratulating them on another year with Media Logic!

Search engines are a critical traffic source for many healthcare brands. But, to succeed at SEO, you have to keep up with Google's algorithm changes – and this year, the many updates have made that more challenging for marketers. Our recent blog goes into all the changes so far in 2024, plus the best SEO strategies moving forward. Read it here:

It's not as hard to get started with TikTok and Instagram Reels as you may think! As we've all seen, short, vertical videos are taking over social media. Even healthcare brands and payers have jumped on the bandwagon, posting quick health tips, workouts, recipes and more. We compiled some examples and tips to get your content off the ground. Check it out:

CMS rule changes, financial pressures and the distraction of the hotly contested presidential election are already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. We highlighted a few takeaways healthcare marketers should keep in mind as this trend of disruption continues. Check it out in our latest blog:

Understanding how older adults consume and use media is *key* to creating successful acquisition and retention strategies. That's why we conduct our annual media habits survey, which sheds light on new trends and year-over-year shifts among older adults. Take a look at the results of our seventh consecutive survey and read our thoughts on what these findings mean for marketing best practices.