A new age of advertising. While the share of consumer attention becomes increasingly more fragmented, the list of regulations and consumer privacy demands has become dramatically longer. At Mediastruction, we’ve been preparing for this next evolution of advertising and are leaders at empowering our partners to not only survive the transition but thrive in it. Our mission: To accelerate our clients' success through expertly designed, data-supercharged media and measurement strategy.
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Norwell, MA 02061, US
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In our Mastering Media Mix Modeling: A Conversation with Marilois Snowman session, Michael Burgi chats with Marilois Snowman of Mediastruction about the opportunities and challenges to harnessing the power of media mix modeling. #digidaymediabuying
Some things we're noticing this week: 👉 Marketers Not Much Prepared for Data Privacy Laws Marketing Charts had a great article this week summarizing how marketers are preparing for data privacy laws. Spoiler alert: Not too prepared. Check out Proximic's report here: https://lnkd.in/eCBKHKPA Couple takeaways: - Audience targeting in digital media thought to be most affected. - But it’s going to mess with measurement and validation, too. - Only 1 in 5 marketers say they’ve significantly adjusted approach to audience targeting as a result. #rightsideofrelevance 👉 You Can Now Layer Attention Metric to Programmatic Buy We’ve written a lot about the value of “attention” as a media metric, and some marketers are using it as a primary digital KPI. As backdrop: the industry seems to be evolving from “viewability” to “attention” as a better way to evaluate an impression. This week attention measurement firm Adelaide announced a partnership with The Trade Desk, so that media buyers can pre-bid on various attention levels. What makes this innovative is the idea that measuring attention is not a post-campaign exercise, but one that buyers can build into pre-exposure bids. We think this will be a super interesting test of performance. 👉 TikTok Sued by 13 States New York, California, District of Columbia and 11 other red & blue states have joined the federal government in going after TikTok, claiming it fails to protect young people. Short video is popular across all platforms, and if your brand uses TikTok, it’s a good time to test into other social media reels. #tiktok #mediaagency #digitalagency #socialmedia #privacylaws
AI Coming For Your Brain Recently the governor of California signed a new consumer privacy protection act into law to protect our brains from training AI. Quick background: California already has a consumer privacy protection law on the books, protecting consumers’ sensitive information. Think facial images, DNA and fingerprints. But even biometric information didn’t specifically cover how your brain works. Enter: In a bit of meta irony, there are tech startups creating digital solutions on digital devices to help us, humans, deal with stress and anxiety. The stress and anxiety which likely stems from our addiction to digital devices and content. These unregulated apps are built to help us meditate, to focus, and treat mental health conditions from depression to obsessive-compulsive disorder. So what happens to all that neural data? Troves of it are stored with Big Tech, like Apple and Meta. This legal amendment gives users the right to request, delete, correct and limit their neuro data collection and storage. More Quick AI Updates 👉 Meta, Open AI and ElevenLabs have added celebrity voice features to their products. So if Awkwafina, Kristen Bell, Judy Garland or John Cena sound familiar, it’s no accident. 👉 Be careful what you share with a work chatbot. Earnings data, customer data and design plans are all a security risk with your AI chatbot. 👉 The American Society of Engineers says that AI evolution could be stymied with its need for speed, saying AI’s need for power could outpace our electrical grid. 👉 Notebook LM, a Google product, truly revolutionizes organizing vast amounts of information. You can upload pdfs and notes, and it will create a summary for you, answer questions or surface key insights. It can even create an AI-voiced podcast from the content you uploaded. Imagine how different your college experience would be uploading the professor’s overhead and handouts, digital books, your notes - and then creating a podcast to listen during a workout. We are truly entering a new age. ***P.S. - Front and center is a disclaimer that your personal data is never used to train or improve NotebookLM.
CEO at Mediastruction/FutureSight | Media Planning & Buying, Custom Media Performance Algorithms & Models; Stevie Award Winner; AdExchanger Data Demystifier
I am sooo looking forward to this conference and being on stage with the brilliant Michael Burgi. I mean, it's Palm Springs so what's not to love? That said, leave it to me to deliver the wonkiest of topics in the land of Coachella - modern media measurement. Move over, Beyonce. 😉 #digidaymediabuying #mediaagency #digitalmediaagency
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For over a decade, I’ve had a rule with my teams that if they can’t tell me how the data they plan to use for targeting or measurement is sourced, we won’t use it. It just feels like a level of responsibility I owe to my clients, and a level of respect I owe consumers. (And by “sourced”, I don’t mean being able to say who the data company is. I mean being able to say where the root data itself comes from.) Our agency Mediastruction trademarked “The Right Side of Relevance (TM)”, which is all about our ethical data practices within both our media and modeling efforts. Our clients have realized the benefits of our practices in spades (feel free to ask me for more detail on that). And now, to lighten the tone with a little humor…….see below:
Big hugs energy. 🥰
The world is small and time moves fast. So, LinkedIn network - putting this out there: If ever I'm able to make an introduction for you, be a sounding board, or otherwise be helpful, I'm happy to. Please just ask! ~~ Connecting with people has ALWAYS been important to me. Feel-good story: I remember when I was a teen, I worked as server in an independent living home's dining room on weekends. There was one woman (we'll call her Mrs. T.) in her early-80s who came in every Saturday. We would always spend time chatting together; she even brought me clippings of the local/town newspaper when she saw me in there for basketball. When it was time for me to leave for college, I let Mrs. T. know that I wouldn't be around the dining room regularly any more. We actually both got teary and wished each other well. Fast forward more than two decades (wowsa): I picked up a newspaper and saw a small photo of Mrs. T. within a full-page montage of photos; I recognized her immediately. The caption said she was 103 years old (!!). I grabbed a pen and paper and wrote a letter to Mrs. T. to tell her it was now ME spotting HER in the paper and sending the clipping! Within about a week of sending it, I got a handwritten letter back from Mrs. T. She said that while her handwriting had gotten shaky and her mobility had diminished, her mind was still sharp and she appreciated the humor and reconnection. :) As did I.
In case you need a Gen Z slang decoder... 👉 "No cap": The truth. As in, “He definitely did it - no cap!” 👉 "Ate or Slay": Did something well. As in, “I ate that exam yesterday.” 👉 "Buss": Really good. As in, “That burger was buss.” 👉 "Cheugy": Something that makes you cringe. As in, “My Dad’s Hawaiian shirt was so cheugy.” 👉 "Drip or Dripped Out": Style is cool. As in, “My Dad’s Hawaiian shirt was so drip.” (Seriously, who knows about Hawaiian shirts these days.) 👉 "Glow Up": Mentally or physically becoming better and more attractive. As in, “She had a major glow up from last year.” 👉 "Gyatt": A butt. I’ll just leave this one right there. 👉 "Rizz": Flirting. As in, “The guy at that party was so rizzing her.” 👉 "Lit": Super fun. As in, “That party was lit. No cap!” 👉 "Skibidi": Nonsense word, so use at your discretion. #GenZ #verydemure #verymindful And then there's this... https://lnkd.in/ehPT_59d
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I've chatted with several long-time colleagues recently, and each has said 'Tell me more about Mediastruction!" So, “allow me to reintroduce myself...” 🎶
In all seriousness, we ARE nimble. #adweak #mediaagency
BREAKING: CEO Of Large Agency Can Barely Keep Straight Face When Using Word “Nimble” In New Business Pitch Inspired by mediastruction.com
Very, very true. #adweak #mediaagency
BREAKING: Veteran Marketers Fondly Recall Time When There Wasn’t So Damn Much To Think About https://lnkd.in/g7ENkW9U