We are amped to release our 2025 Giant Trends Report for travel and tourism! Our report reveals a dramatic shift in consumer behavior toward leisure travel – behavior that could forever change destination marketing as we know it. To convert this new leisure traveler, brand storytellers must be prepared to address new consumer behaviors, new priorities, and a changing decision-making process. Medium Giant’s “Giant Trends” report analyzes consumer behavior through the eyes of a storyteller. We believe that Giant Trends can help DMOs build the type of brand stories they need to thrive in the new travel reality. Included in the report are: Four trend trajectories that unite 30-plus disparate travel trends Four giant trends to guide brand storytellers Four storytelling opportunities to engage audiences Download it here: https://lnkd.in/gzj4XckQ
Medium Giant
Advertising Services
Dallas, Texas 9,449 followers
We help brands relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward.
About us
Medium Giant is an advertising agency with strengths in intelligence-driven, technology-enabled strategy, creative, and media services. Our purpose-driven curiosity pushes us to investigate further and challenge convention to break from the status quo because business growth requires positive change. Our divergent thinkers devise strategies that deepen connections, expand influence, and scale success for our ambitious and growth-oriented clients. We relentlessly pursue what’s possible to transform uncertainty into opportunity and risk into reward. To learn more about how we work, https://mediumgiant.co
- Website
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http://mediumgiant.co
External link for Medium Giant
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Consulting & Training , Consumer targeting, Content and creative development, Social media management, Reputation management, Email marketing, Video content development, SEO, Conversion Rate Optimization, Digital Analytics / Tag Management Services, Website Design & Development, Print Fulfillment, Online Advertising , Location Management, and Enterprise Management
Locations
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Primary
8350 N. Central Expwy
16th Floor
Dallas, Texas 75206, US
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1643 S Boston Ave
Tulsa, Oklahoma 74119, US
Employees at Medium Giant
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Kyle Salopek
Sr. Software Developer at Medium Giant
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Michael Halston
VP, Marketing Technologies at Medium Giant -- MarTech | Digital Strategy | Solution Development
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Cody Bailey
EVP Marketing CMO | Transformational Leadership | Integrated Marketing | Marketing Communications | Digital Marketing | Advertising
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Darolyn DeLozier
Advertising Operations Manager, Medium Giant
Updates
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For Katrice Hardy, Executive Editor of The Dallas Morning News, it has always been about the story. She was initially drawn to journalism when she didn’t see representative stories in the media about people who looked like her. But what has kept her in the field is seeing how journalism — how sharing the stories that need to be told — can make communities stronger while also impacting future generations. In our recent GIANT STORIES podcast episode, Katrice discusses how big stories can create big impact — like The News’ Deadly Fake, a series laced with heartache and hope as it chronicled the impact of fentanyl on North Texas; Bleeding Out, an investigation of why so many injured Americans die from preventable bleeding every year; and Toll Trap which explores the impact of the state’s tollway system on drivers. Learn How a Newsroom Thinks About Storytelling – with Katrice Hardy. Watch and listen here: https://lnkd.in/gQcA9qJ2
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Today, we are thrilled to release GIANT STORIES, a podcast from Medium Giant. Join us for compelling conversations with today’s most influential and relevant storytellers. You’ll be inspired by their journeys and learn how the power of story has transformed their brands, their companies, and their careers. Tune in to hear from guests like Kim Elenez, President & CEO of Make-A-Wish North Texas, who is sharing the magic of turning wishes into stories; and Justin Adu, Adu Adu 📈, a digital and content strategy executive, who discusses how he has elevated the voices of Black creators through his award-winning podcast, A Dose of Black Joy and Caffeine. Listen or watch now: https://lnkd.in/gzqv9J9y
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Our Executive Committee recently gathered for an offsite in Dallas, where we shared our vision for the company and mapped out our strategy for 2025. After two productive days of agency planning, team-building activities, and enjoying Texas BBQ, we're feeling energized and excited about new ways to better serve our clients and support each other. Lizzy Bakhaus, Cody Bailey, Rachel Mosley, Natalie Piggée Yancy, John Kiker, Paula Zambello Serafino, Kimberly Jones, Milan Evans, Shawn Kruggel
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Happy World Tourism Day! 🌍✈️ There’s no better way to celebrate our love for travel than by showcasing some of our incredible tourism clients. We take pride in finding that special something to make each destination unforgettable and worth exploring. Who knows? You might just find inspiration for your next vacation right here.
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Our client, Ulster County, isn’t just a vacation, it’s a destination for discovery. The beautiful, historic place in the Hudson River Valley invites you to #SeekForYourself. And that’s exactly what visitors did in 2023. Ulster County surpassed $1 billion in tourism-generated revenue! The secret’s out about this incredible, four-season playground — and we love partnering with them to bring their destination to life for visitors near and far.
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The Question: We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way? The Answer: Click below to find out! https://lnkd.in/gB2jeAsD
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Calling all passionate and curious individuals who prefer to roll up their sleeves with get-the-job-done attitudes! Join our team of GIANTS. We're hiring for two clutch positions and would love to meet you. Check out the details here: Media Account Executive Are you an experienced media account executive, based in North Texas, who can successfully market The Dallas Morning News, DallasNews.com, and our Medium Giant agency and marketing services? Tell us more: https://bit.ly/47mdde1 Senior Planner/Buyer Are you a senior-level planner with digital and traditional experience in the Dallas or Tulsa market who can develop multi-channel comms plans for clients as well as new business prospects? Tell us more: https://lnkd.in/ePdvPNRF
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This summer, we launched our inaugural internship program with five of the most ambitious, creative, and talented students and graduates who quickly became part of our GIANT family. Thank you to the most badass roster of curious thinkers for leaning in and helping make magic happen over the last 10 weeks. Audrey Aven Jace Bachman Jacqueline Luevano Jada Seaman Ngina Wairegi
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We love being the biggest cheerleaders for our employees — especially our badass female leaders! We're so excited that our Senior Director of Digital Experience, Rachel Maynard, was chosen to speak at the WOMEN IN DIGITAL MARKETING & DESIGN NETWORK's annual meeting — hosted virtually on August 22. She'll focus her talk on "How to cultivate a healthy relationship with yourself and your colleagues." The Women in Digital Marketing & Design (WIDD) Network is a platform designed to champion Diversity, Equity & Inclusion in digital marketing and design. It's a space where women inspire women through networking programs, inspiring interviews, 1:1 mentorship, and showcasing talent for career opportunities. Secure your ticket here: https://lnkd.in/e8W7C9uU
Annual meeting ticket — WIDD NETWORK
widdnetwork.com