Medium Giant

We are amped to release our 2025 Giant Trends Report for travel and tourism! Our report reveals a dramatic shift in consumer behavior toward leisure travel – behavior that could forever change destination marketing as we know it. To convert this new leisure traveler, brand storytellers must be prepared to address new consumer behaviors, new priorities, and a changing decision-making process. Medium Giant’s “Giant Trends” report analyzes consumer behavior through the eyes of a storyteller. We believe that Giant Trends can help DMOs build the type of brand stories they need to thrive in the new travel reality. Included in the report are: Four trend trajectories that unite 30-plus disparate travel trends Four giant trends to guide brand storytellers Four storytelling opportunities to engage audiences Download it here: https://lnkd.in/gzj4XckQ

For Katrice Hardy, Executive Editor of The Dallas Morning News, it has always been about the story. She was initially drawn to journalism when she didn’t see representative stories in the media about people who looked like her. But what has kept her in the field is seeing how journalism — how sharing the stories that need to be told — can make communities stronger while also impacting future generations. In our recent GIANT STORIES podcast episode, Katrice discusses how big stories can create big impact — like The News’ Deadly Fake, a series laced with heartache and hope as it chronicled the impact of fentanyl on North Texas; Bleeding Out, an investigation of why so many injured Americans die from preventable bleeding every year; and Toll Trap which explores the impact of the state’s tollway system on drivers. Learn How a Newsroom Thinks About Storytelling – with Katrice Hardy. Watch and listen here: https://lnkd.in/gQcA9qJ2

Today, we are thrilled to release GIANT STORIES, a podcast from Medium Giant. Join us for compelling conversations with today’s most influential and relevant storytellers. You’ll be inspired by their journeys and learn how the power of story has transformed their brands, their companies, and their careers. Tune in to hear from guests like Kim Elenez, President & CEO of Make-A-Wish North Texas, who is sharing the magic of turning wishes into stories; and Justin Adu, Adu Adu 📈, a digital and content strategy executive, who discusses how he has elevated the voices of Black creators through his award-winning podcast, A Dose of Black Joy and Caffeine. Listen or watch now: https://lnkd.in/gzqv9J9y

Our Executive Committee recently gathered for an offsite in Dallas, where we shared our vision for the company and mapped out our strategy for 2025. After two productive days of agency planning, team-building activities, and enjoying Texas BBQ, we're feeling energized and excited about new ways to better serve our clients and support each other. Lizzy Bakhaus, Cody Bailey, Rachel Mosley, Natalie Piggée Yancy, John Kiker, Paula Zambello Serafino, Kimberly Jones, Milan Evans, Shawn Kruggel

Happy World Tourism Day! 🌍✈️ There’s no better way to celebrate our love for travel than by showcasing some of our incredible tourism clients. We take pride in finding that special something to make each destination unforgettable and worth exploring. Who knows? You might just find inspiration for your next vacation right here.

Our client, Ulster County, isn’t just a vacation, it’s a destination for discovery. The beautiful, historic place in the Hudson River Valley invites you to #SeekForYourself. And that’s exactly what visitors did in 2023. Ulster County surpassed $1 billion in tourism-generated revenue! The secret’s out about this incredible, four-season playground — and we love partnering with them to bring their destination to life for visitors near and far.

The Question: We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way? The Answer: Click below to find out! https://lnkd.in/gB2jeAsD

Calling all passionate and curious individuals who prefer to roll up their sleeves with get-the-job-done attitudes! Join our team of GIANTS. We're hiring for two clutch positions and would love to meet you. Check out the details here: Media Account Executive  Are you an experienced media account executive, based in North Texas, who can successfully market The Dallas Morning News, DallasNews.com, and our Medium Giant agency and marketing services? Tell us more: https://bit.ly/47mdde1 Senior Planner/Buyer  Are you a senior-level planner with digital and traditional experience in the Dallas or Tulsa market who can develop multi-channel comms plans for clients as well as new business prospects? Tell us more: https://lnkd.in/ePdvPNRF

This summer, we launched our inaugural internship program with five of the most ambitious, creative, and talented students and graduates who quickly became part of our GIANT family. Thank you to the most badass roster of curious thinkers for leaning in and helping make magic happen over the last 10 weeks.     Audrey Aven Jace Bachman Jacqueline Luevano Jada Seaman Ngina Wairegi 

We love being the biggest cheerleaders for our employees — especially our badass female leaders! We're so excited that our Senior Director of Digital Experience, Rachel Maynard, was chosen to speak at the WOMEN IN DIGITAL MARKETING & DESIGN NETWORK's annual meeting — hosted virtually on August 22. She'll focus her talk on "How to cultivate a healthy relationship with yourself and your colleagues." The Women in Digital Marketing & Design (WIDD) Network is a platform designed to champion Diversity, Equity & Inclusion in digital marketing and design. It's a space where women inspire women through networking programs, inspiring interviews, 1:1 mentorship, and showcasing talent for career opportunities. Secure your ticket here: https://lnkd.in/e8W7C9uU