Ampersand

Today is Halloween, and while the idea of building a data Clean Room might seem “spooky,” Ampersand CRO Ethan Heftman shares in his recent AdMonsters Q&A that it’s a powerful tool against fragmentation. 👻 Our combination of 117M mutliscreen homes, powered by viewership insights driven by 64M homes, allows Ampersand to play a crucial role in the Clean Room ecosystem. Dive into Ethan’s insights to see how clean rooms are transforming audience targeting and measurement - with privacy at the forefront. https://bit.ly/3UuS0cm #Ampersand #MovingTVForward #Halloween #MVPD #AdMonsters

Today is the 31st ever Sports Equinox. What is a #SportsEquinox? It marks the rare occasion when the big four North American leagues are all in action on the same night. During such a busy time of year for these tentpole moments, now’s the perfect time to put your brand in front of engaged and passionate sports fans. Ampersand’s data-driven TV solutions ensure you reach the right audience during these high-impact games. Check out our latest Sports Blitz of opportunity. Contact your Ampersand Rep to explore available inventory today! #MovingTVForward #SportsMarketing

Excited to be attending the ThinkLA Auto Dinner tonight! As the 'Safe Travels' sponsors, we’re offering discounted Lyft rides for anyone who needs a ride after the after-party. If you'll be there, be sure to connect with our team and learn how Ampersand is driving innovation for the auto industry. See you there! #Ampersand #MovingTVForward #ThinkLAAutoDinner #TVAdvertising

We're 1 day away! Our free webinar is happening tomorrow, October 23rd! Join us to learn how to leverage data and tackle the biggest challenges in audience targeting. Don’t miss out on game-changing insights and tools from Ampersand’s experts. There’s still time to sign up – click the link below and we’ll see you tomorrow! https://bit.ly/3UmcgNs #Ampersand #MovingTVForward 

The 13-letter F word disrupting TV and advertising? Fragmentation. Justin Rosen, SVP of Data & Insights, shared how Ampersand is tackling fragmentation with its data and inventory scale with StreamTV Insider. His advice to the industry? Don’t try to boil the ocean—focus on making progress today. The article also features a great recap of our panel at Coalition for Innovative Media Measurement (CIMM) Summit with Mariel Estrada, Matt Miller and Tameka Kee. Read more: https://bit.ly/3Yxm6hZ #Ampersand #MovingTVForward #TVAdvertising #MediaFragmentation 

With all eyes on the swing states that could very well decide the election, Timothy Kay continues his insights on the political ad landscape and the importance of spending smarter with Brad Adgate for Forbes. “Elections have narrowed to less than 3% of registered voters in seven swing states, driving up broadcast ad spending. However, advertisers must be cautious; high saturation can lead to clutter and low engagement.” And that’s not the only way the landscape has evolved. Read more: https://bit.ly/3BLDCWS #Ampersand #MovingTVForward #Forbes #2024Election #Advertising #Politics

Reminder: Join us on Wednesday, October 23rd for a FREE webinar, where Ampersand's experts will dive into how you can harness the power of data to better understand and target your audiences. Don’t miss out on this opportunity to elevate your audience game! RSVP now: https://lnkd.in/eX7RtmGe #Ampersand #MovingTVForward 

With only a few weeks until the 2024 Presidential Election, campaigns are intensifying their efforts to reach key audiences. But how do you ensure your final spend is actually making impact? Our VP of Political Strategy, Timothy Kay, weighs in with advice on how campaigns can leverage advanced TV solutions to connect with voters effectively. #Ampersand #MovingTVForward #Election2024 #PoliticalAdvertising #TargetedTV #DataDrivenCampaigns

If there was anything we took from this week at Advertising Week and Coalition for Innovative Media Measurement (CIMM) Summit is that marketers who are embracing data and using it in a privacy compliant manner are the brands making the biggest strides. So where do you get started? Ampersand will be hosting a FREE webinar on Wednesday, October 23rd to show you how you can leverage data to build and target your audience. We will discuss the challenges we know marketers face in this endeavor and share the tools and resources Ampersand has to hurdle them. Click the link below to sign up and we will see you on the 23rd! https://lnkd.in/eX7RtmGe #Ampersand #MovingTVForward 

At the #CIMMSummit Day 2, we got to speak about one of our very favorite topics: Incrementality. Incrementality can take many shapes, whether you're talking about audience reach or lifts in outcomes. Rachel Herbstman discussed how Ampersand leverages its rich viewing data set to pull the right levers to find the right audiences and drive incremental reach. "When clients come to us with unique audiences, we use data enabled techniques to either increase reach to that niche audiences or just increase frequency to that niche audiences, something that may not be able to happen in national or digital activations." Thank you again to Coalition for Innovative Media Measurement (CIMM) for a great couple of days of programming and insight. #MovingTVForward