Merritt Group

We recently had the chance to sit down with Samsung Electronics America's Nidhi R. Mehta to discuss how more #B2B companies can use #InfluencerMarketing to grow brand awareness and drive sales. If you haven't already, be sure to check out our #LayOfTheBrand episode to learn how you can find the right #influencer for your brand while also identifying the right metrics to measure success. https://hubs.ly/Q02WRgB00 #Podcast #MarketingStrategy #DigitalMarketing

#Influencer campaigns have been taking the consumer marketing and PR industry by storm over the last decade and now is the time for the #B2B industry to get in on the action. Think of #B2Binfluencer marketing as an extension of your existing PR programs. Partnering with the right influencer or recognizable name in your field can lift your brand, drive faster sales conversions, and most importantly, the RIGHT influencer will act as an authentic ambassador for your brand providing the most long-term value. Unsure where to start? Merritt Group is here to share our best #tipsandtricks in our latest #blog: https://hubs.ly/Q02VwGHP0

#InfluencerMarketing has long been a successful marketing tactic in the #B2C world. Now, it's time for #B2B audiences to take advantage of the approach. In our latest #LayOfTheBrand episode, we talk with Nidhi R. Mehta, Senior Manager of Content Strategy at Samsung, about how B2B brands can use influencer partnerships to tell more compelling stories, create emotional connections, and drive awareness and sales—even in highly technical fields. Click the link below to listen! https://lnkd.in/eYSGxWCk #Podcast #MarketingStrategy #SocialMediaMarketing

Excellent recognition coming from the Chief Marketer 2024 Campaigns of the Year! Thanks to the team at Samsung Federal Mobile for an outstanding partnership!

Congratulations to our client Samsung Federal Mobile for receiving an honorable mention in the 2024 Chief Marketer Campaigns of the Year Awards in the "Best Use of Interactive Technology in a Campaign” category for our Samsung Galaxy Tactical Edition Demo which launched at SOF Week 2024. This demo featured an interactive soldier engaging customers to learn about Samsung’s mission-ready mobility and how those solutions connect a vast partner ecosystem. It was a privilege to collaborate on such a creative and cutting-edge project! https://lnkd.in/eEB-M5Zq

#Influencer campaigns have been taking the consumer marketing and PR industry by storm over the last decade and now is the time for the #B2B industry to get in on the action. Think of #B2Binfluencer marketing as an extension of your existing PR programs. Partnering with the right influencer or recognizable name in your field can lift your brand, drive faster sales conversions, and most importantly, the RIGHT influencer will act as an authentic ambassador for your brand providing the most long-term value. Unsure where to start? Merritt Group is here to share our best #tipsandtricks in our latest #blog: https://hubs.ly/Q02VwGHP0

Merritt Group is thrilled to announce the launch of our new B2B influencer marketing offering! “We’ve seen the value of authentic social media engagement spike in recent years...It allows us to expand upon the deep media relationships and industry connections we’ve already built over the last two decades as marketers and PR professionals to drive real, measurable results for our clients.” – Alisa Valudes Whyte, Senior Partner and CEO, Merritt Group Find out more about our B2B Influencer Marketing program here: https://lnkd.in/gRSsNkSr #B2BInfluencerMarketing #B2BMarketing #B2BPR #NewService #NewOffer

The government fiscal year may have ended, but there is no off-season in #B2G marketing. Maintain the momentum and stay top-of-mind for future opportunities. The latest #LayOfTheBrand episode featuring Mark Amtower is packed with tips to keep your #GovCon marketing effective and impactful year-round. https://lnkd.in/dD9DjfiD

Merritt Group is a proud sponsor of #GAIN2024, the premier B2G marketing conference, happening on October 17th in McLean, Virginia! Join us for a full day of powerhouse sessions, networking, and strategizing. Learn more and register at https://bit.ly/3UqsCne.

WP Engine users had a bit of a surprise recently when WordPress.org temporarily blocked access to some services. Wondering what to do now and what to do next? Check out this blog post for insights and answers. https://lnkd.in/djpPM5qq