Mighty Slice

Mighty Slice x adidas 🍰 👟 Last week, Mighty Slice collaborated with the sports giant, adidas We joined forces to celebrate the launch of their White City store - which was a pretty cool 'pinch me' moment ⚡️ Getting to share our cheesecakes with Adidas’ VIP customers was a real privilege We were humbled by the reception, reactions and enthusiasm for our slices 😊 Thank you to GUAP and the Zoo for trusting us with your vision for the event, we’re looking forward to many more epic collaborations! (PS. this is not an April fools post 🤣)

It was a jam-packed February for myself and the rest of the team at Mighty Slice last month! We really pushed this month to get out, share our slices and bring some cheesecake joy to the cold, wet streets of London! As such, I thought I’d share couple of our February highlights: 🦈We attended our first Gymshark event!  🍪We launched our fan-favourite Cookies’n’Cream cheesecake onto Gopuff 🍋We finished development of an exciting new flavour 🏃We attended and sponsored our first run club 🪩 We sponsored the Gymbox Games Nothing beats getting our products into the hands of our customers, (and future customers!) seeing the surprise on their face when they try the product for the first time, and getting to experience that moment of joy again and again 🍰✨

If anyone keeps up with The Apprentice you’ll know that this weeks episode centred around the selling of mini cheesecakes 🍰 …sounds familiar… The challenge required the teams to sell cheesecakes to both a corporate client, and to the public ... The boys team’s client was the esteemed health brand, Innocent Smoothie 🍓 Ultimately, they fell at the first hurdle as they simply could not grasp the concept of mixing health and indulgence (we could offer some tips…) And, as such, lost the favour of their client (Chocolate is not a fruit, Paul Bowen) Jokes aside, watching this episode filled me with a real sense of pride And cemented to me the relevance and demand for our slices 🚀 So with that in mind we thought we’d have a whirl at it ourselves 🤭 (Mostly to prove that we are the best at what we do) @Innocent if you’re still looking for a healthier cheesecake (no avocado involved) my DMs are open 😉 #theapprentice #cheesecakes #protein #startup #entrepreneur

When was the last time you ate a 3 course meal? 😋 A month ago, 6 months ago, a year ago…?!🍴 Turns out, you wouldn't be alone.  As Masterchef and I’m a Celeb’s Grace Dent recently shared: "Puddings are disappearing in Britain and they have been since the end of lockdown... the dessert industry is on the decline and diners are opting to skip out on post-dinner indulgence" 📉 And as someone with an incredibly sweet tooth...this was pretty sad news. Dessert always has, and always will be my favourite part of the menu It brings an unparalelled moment of joy to simply sit, pause and enjoy. When you look behind the curtain, there’s a couple of key factors causing this trend: • The demonization of desserts: as our knowledge of bodies, health and fitness increases people are becoming more hesitant to indulge • The Cost of Living crisis: ‘nice to haves’ are the first thing shoppers cull from their shopping baskets - this includes dessert 🤯 • The dreaded ‘sugar crash’: everyone is familiar with the sluggish, food-coma-esque feeling that follows a lavish dessert - and many will avoid dessert altogether to prevent that not so great feeling Though, I personally think that there should ALWAYS be room for dessert. At Mighty Slice, we're die-hard dessert fans, and want to reignite passion in the dessert industry 🚀 We want to get people excited to eat dessert with every single meal, every single day. Our delicious cheesecakes are packed with protein, and offering a lighter alternative to the rest of the foods in the dessert category - It's like an entirely new kind of dessert... The kind that empowers you to indulge in something delicious after meals, without the risk of a sugar crash AND while fuelling your body with do good protein 🍰 With added functionality (16 whole grams of protein…!) our desserts are transformed from being mere indulgences to daily necessities, ensuring not only enjoyment but also prolonged satisfaction by keeping you fuller for longer, justifying the extra spend on dessert 😋 Sounds too good to be true? You can grab a slice of our desserts in your nearest ASDA as part of your meal deal and try for yourself 🍰