Regular milk vs Lactose-Free milk…🥛 The full breakdown! It’s regular milk without the lactose – simple as that. It not only allows people who are lactose intolerant to enjoy the beverage we all know and love, but it’s a powerful option for growing the category (*Value-Added is up 7.1% in milk volume thru 9/8/24)! *Milk Sales Topline Period 9: https://lnkd.in/eUTHZVQ6 #gonnaneedmilk #milk #dairy #lactosefree #beverage
About us
The Milk Processor Education Program (“MilkPEP”), based in Washington, D.C. and funded by the nation’s Milk companies, is dedicated to identifying meaningful consumer and shopper insights regarding the benefits of fluid milk and amplifying them to consumers through creative marketing and educational initiatives with the goal of increasing consumption of fluid Milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. MilkPEP’s robust campaign efforts aim to increase awareness of Milk’s nutritional benefits and safeguard Milk’s reputation against competitive claims and anti-Milk messages that impact Consumers’ purchasing decisions. You may know them for their “Got Milk?” campaign or more recent groundbreaking programs such as: You’re Gonna Need Milk for That, a long-term, multi-million-dollar, omni-channel program that leverages milk’s well-known nutritional benefits in new, modern ways to inspire modern families and their children to choose milk more often for hydration, muscle building, wellness and more.
- Website
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www.milkpep.org
External link for MilkPEP
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1993
- Specialties
- marketing, digital marketing, advertising, communications, commercial marketing, brand management, milk, nutrition, data, research, analytics, dairy, farmers, and processors
Locations
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Primary
1250 H Street NW
Suite 250
Washington, DC 20005, US
Employees at MilkPEP
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Al Dejewski
C-Suite, Full Stack Commercial Leader | GM | CMO | SVP | P&L | Marketing & Digital Transformation | Disruptive Marketing & Experiential Innovation |…
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Annette Taylor
Commercial Marketing Leader | Certified Professional Strategic Advisor | CPG, Retail, Food & Beverage
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Kikke Riedel
Vice President, Strategy & Insights at MilkPEP
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Daniel Hofmeister
President at Darigold | Chief Executive Officer | Chief Marketing Officer | Chief Growth Officer | Board Member | Servant Leader | Brand Builder |…
Updates
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The future of fashion is... milk!? 🥛 Milk can play in every occasion! Read MilkPEP's recent edition of Grazer - your monthly newsletter that features the best of milk news, moments, and culture. In this edition: 🎪Back-to-School with Chrissy 👚Fashion is...Milk? 🫐Triple Berry Smoothie 🥛Aging with Milk 🍎Healthy Lunch Hack #gonnaneedmilk #milk #dairy #dairymilk #newsletter
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On September 6, Cravings by Chrissy Teigen and MilkPEP hosted a “Back to School” Carnival for Moms & Kids to come together and celebrate this momentous time of year – live from Chrissy Teigen & John Legend’s home in Los Angeles, CA. 🎪🥛 Dairy milk was present in a big way with a “Frosty Funhouse” milkshake tent, a milk bottle ring toss, and milk mocktails. This authentic show of milk in culture drove a total of 3M+ in social media impressions and 174M+ earned impressions! See more here! https://lnkd.in/epy8vJM5 #gonnaneedmilk #influencer #marketing #milk #dairymilk
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MilkPEP reposted this
It was a pleasure to speak at last week's Northeast Dairy Foods & Suppliers Associations Convention. I loved sharing the work of MilkPEP and how we're modernizing milk, building strong communities, deepening our support for women, and supporting brands with programs and resources to drive consumption. #gonnaneedmilk #dairy #NortheastDairy https://lnkd.in/eFVMqmkm
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🆕 MilkPEP educational resources are now available to help you drive milk sales at retail! Introducing the Category Growth Driver Retail Selling Stories, a miniseries starring MilkPEP's category expert Ashley Cook. The miniseries consists of three top-tier milk category presentations, each centered around one of these three high-impact areas: 🥛 Distribution & Assortment 🥛 Promotion & Merchandising 🥛 Shelving View the first presentation, "Grow the Dairy Milk Category by Optimizing Distribution & Assortment" on MilkPEP’s member-only Resource Hub here: https://lnkd.in/g4uT7abr #gonnaneedmilk #milk #categorymanagement #categoryleadership #retail #sales
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HOLD ON TIGHT because Jeri is going to take you on a wild ride! 🎠 Chocolate milk isn’t just a tasty treat; it's packed with essential nutrients that fuel your body and mind. Whether you're recovering from a workout or just need a delicious pick-me-up, chocolate milk has got you covered. Enjoy every sip this #NationalChocolateMilkDay! 🍫🥛 #gonnaneedmilk #milk #chocolatemilk #nutrition #dairy
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🥛🌍 Happy #WorldSchoolMilkDay! 🌍🥛 Today we celebrate the importance of milk in schools. Milk provides essential nutrients that help students stay nourished, focused, and energized. 📚✨ Join us in raising a glass to the benefits of milk and its role in nurturing young minds. Let's ensure every child has access to this nutrient powerhouse! #gonnaneedmilk #milk #schools #worldschoolmilkday #beverage